{"id":12923,"date":"2016-01-21T00:00:00","date_gmt":"2016-01-21T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html"},"modified":"2016-01-21T00:00:00","modified_gmt":"2016-01-21T00:00:00","slug":"the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html","title":{"rendered":"The Iceland Factor \u2013 Choosing the right incentive destination"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<h5><em>Picking the right incentive destination is crucial. Pushing the location boundaries can create the spark that really sets an event alight, says Sam Robson, Group Events Director at The Appointment Group Global Events.<\/em><\/h5>\n<p>When working with companies on incentive programmes, it\u2019s easy to get stuck in a groove when deciding on the location for the event itself.<\/p>\n<p>Whether a new or existing client, when they have an ongoing programme in place, it\u2019s easy to revisit those destinations that have already proved to be popular with the audience, whether they are high performing staff, partner businesses, such as resellers, or top-spending clients.<\/p>\n<p>After all, why reinvent the wheel when you\u2019ve got more pressing issues to think about, such as the programme content, logistics and more.<\/p>\n<p>We are all creatures of habit, but pulling ourselves out of our comfort zones can often feel exhilarating and inspirational. The same goes for incentives. No matter how well a programme might be working, shaking the tree in the right way can really make a positive impact.<!--more--><\/p>\n<h4>Pushing back<\/h4>\n<p>We have worked with a global IT security company for a number of years. We generally do something in the States one year, then Latin America and then Europe the next.<\/p>\n<p>When it was time for the Europe event last year, the client said they wanted to go to the South of France \u2013 somewhere upmarket to make delegates feel special, with \u201ca beachy resort feel\u201d.<\/p>\n<p>We looked at the make up of the group and it was clear they were quite an active bunch. They had been doing some exciting things. Now there\u2019s nothing wrong with the South of France, but this group looked like they may prefer something more exciting \u2013\u00a0off the wall, even. We could have made life easy for ourselves and ran with the client\u2019s suggested destination. But instead, we thought: \u201cOK, we\u2019ll present the South of France, but throw another idea into the mix.\u201d<\/p>\n<p>We\u2019d recently held an event in Iceland and thought it would really work for this group. One of the key reasons was flight access, because flying from North America to Iceland is a really good route. Plus it wasn\u2019t too far for the Europeans. We also thought it would appeal because of the thrill of the unexpected \u2013 it\u2019s an unusual, unique location and not everyone has been there.<\/p>\n<p>After presenting all the options\u2026 the client chose Iceland.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Planning a business trip to Italy? Call us today!<\/a>\n<h4>Carefully considered<\/h4>\n<p>So how did the Iceland event go down? It was a big success and the delegates really enjoyed the experience.<\/p>\n<p>We have since suggested Iceland to a number of other clients and it was worked really well.<\/p>\n<p>No, we\u2019re not on commission from Iceland Tourism. We didn\u2019t pick Iceland off the top of our heads. We considered lots of options and thought it had the right mix of accessibility, excitement and facilities to really benefit that particular group and the objectives of the event and the incentive programme overall.<\/p>\n<p>And of course, this is why the client was so keen to hold the event there, once we\u2019d presented all the facts.<\/p>\n<p>Detailed research and preparation is key, because it\u2019s no good suggesting a new and exciting destination if you find later that it\u2019s a nightmare to travel too, for example, or there are unfortunate characteristics like a high crime rate.<\/p>\n<p>However, questioning your client\u2019s judgement in the right way might just be the best service you ever provide.<\/p>\n<p><em>Sam Robson, Group Events Director at <a href=\"https:\/\/www.appointmentgroup.com\/tag-global-events\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Appointment Group Global Events<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.appointmentgroup.com\/tag\/tagglobalevents\/casestudies\/global-sales-incentive-programme-iceland\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Link to the Iceland incentive case study<\/a><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us to plan your next incentive!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Picking the right incentive destination is crucial. Pushing the location boundaries can create the spark that really sets an event alight, says Sam Robson, Group Events Director at The Appointment Group Global Events. When working with companies on incentive programmes, it\u2019s easy to get stuck in a groove when deciding on the location for the [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":12924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1459,1414],"tags":[1460,1424,1461,1443,1430],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Iceland Factor \u2013 Choosing the right incentive destination - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Pushing the location boundaries when picking an incentive destination can create the spark that really sets an event alight, says Sam Robson, Group Events Director at The Appointment Group Global Events\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Iceland Factor \u2013 Choosing the right incentive destination - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"Pushing the location boundaries when picking an incentive destination can create the spark that really sets an event alight, says Sam Robson, Group Events Director at The Appointment Group Global Events\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-21T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Sam-Robson_cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Sam-Robson_cropped.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Sam-Robson_cropped.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/the-iceland-factor-choosing-the-right-incentive-destination-by-sam-robson.html\",\"name\":\"The Iceland Factor \\u2013 Choosing the right incentive destination - 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