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When it comes to fashion, Italy is a brand name in and of itself. The Italian fashion industry has been an essential factor in the growth of the Country\u2019s economy for decades<\/a><\/strong> and Italian brands, in turn, have provided a vital contribution to the industry on a global scale. Unless you have been living in a cave for the past century, you are bound to be familiar with a number of Italian fashion names that have redefined our entire concept of style\u00a0and elegance<\/strong>. However, there\u2019s more to the Italian fashion industry than Prada, Armani, Moschino and Dolce & Gabbana. New brands emerge every year and the most interesting trends are often to be found under the radar. Here\u2019s our selection of the most interesting Italian fashion brands to look out for this season. Keep an eye on MSGM, the brand founded by creative director Massimio Giorgetti in 2008. While the core of its inspiration bears the evident\u00a0influence of classical fashion brands such as Chanel, MSGM puts a unique and irreverent twist on its creation. Its aesthetics are fresh, youthful and dynamic, infused with the timeless elegance that we associate with the Italian character. Floral patterns and vivid colours meet original, daring cuts and an original and refreshing approach to the use of textures and materials, resulting in vibrant creations that are at once intensely Italian and yet truly international.<\/p>\n
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\nNeed help starting your business in Italy? Call us today!<\/a>\n5 new Italian fashion brands that you should know about<\/h4>\n
1. MSGM by Massimo Giorgetti<\/h3>\n
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