{"id":14730,"date":"2017-08-15T00:00:00","date_gmt":"2017-08-15T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/5-things-you-didnt-know-about-pizza.html"},"modified":"2017-08-15T00:00:00","modified_gmt":"2017-08-15T00:00:00","slug":"5-things-you-didnt-know-about-pizza","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/5-things-you-didnt-know-about-pizza.html","title":{"rendered":"5 things you didn&#8217;t know about pizza"},"content":{"rendered":"<hr>\n<p>Few Countries have their national identity so closely connected to a national recipe as Italy does. Italians abroad know it all too well: as soon as their nationality is discussed with someone for the first time, the subject of pizza is going to come up. From recommendations on the best local pizzerias to our opinion on popular franchises, from the age-old debates on deep-dish and pineapple, to claims that the best pizza is to be had in Chicago, Hanoi or Beijing. <strong>Pizza is the acknowledged international ambassador for Italian identity<\/strong>. Italy\u2019s history, culture and traditions have influenced the Country\u2019s most popular recipe, making it <strong>a recognisable brand and a symbol of the Italian character<\/strong>. If you are planning on showing off your knowledge of our national treasure on your next business trip to Italy, you might want to brush up on these 5 little-known facts about pizza.<br \/>\n<!--more--><\/p>\n<h3>1. It is expressly forbidden to use a rolling pin to make pizza<\/h3>\n<p>Pizza-making is an art, but it is also a science with precise rules, laid out and policed by<a href=\"\/berlin-pizza-academy-interview-gianluca-simonato.html\"><strong> several officially recognised schools and associations<\/strong><\/a>. One such rule is the blanket ban on the use of rolling pins to shape the dough, which has to be flattened and pulled by hand, starting from the centre and moving outwards towards the edge. This process pushes the air outwards. As the air bubbles expand in the oven, the crust becomes thick, fluffy and crunchy at the same time.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/Hvs4dn1ruE1oI\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us today to plan your next corporate dinner in Italy!<\/a>\n<h3>2. International success and the <em>Pizza Effect<\/em><\/h3>\n<p>The first authentic Italian pizzeria outside of Italy was opened as early as 1905 in New York by Gennaro Lombardi, an Italian immigrant. Back then the famous Margherita was but a recent invention and pizza was not nearly as popular in Italy as you might imagine. In fact, much of its early success was due to the booming popularity it enjoyed in the USA, where large cities and more diverse eating habits made it easier for the new product to establish itself. To this day, <strong>sociologists use the expression \u201cpizza effect\u201d to describe something or someone that becomes successful abroad sooner than in their Country of origin<\/strong>. Other popular phenomena that underwent the \u201cpizza effect\u201d are Yoga, Japanese Teppanyaki and Chicken Tikka Masala.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/CBzoQNVaqOwAU\" width=\"371\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>3. The most expensive pizza in history<\/h3>\n<p>In order to decide which pizza was the most expensive in history, we need to define what <em>expensive<\/em> means. If we are talking about traditional currency, the winner so far is the Louis XIII pizza created by Renato Viola, one of the most renowned <em>pizzaioli<\/em> in the world. His unique dough raised for three days and the topping features \u2013 among other things &#8211; several rare types of caviar, lobster and prawns. The Louis XIII is to be accompanied with champagne and it will add a whopping 8.300\u20ac to your bill. The highest individual amount ever paid for a pizza, however, was paid in 2009 by computer programmer Laszlo Hanyecz, who used bitcoin to order the delivery of two pizzas and paid <strong>10.000 bitcoin, which is the current equivalent of 3 million Euro<\/strong>.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/QIghDKst8OMko\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>4. Google wanted to deliver your pizza before it was Google<\/h3>\n<p>Remember the 90s? Remember fax machines? Remember Google not existing? The Search Engine we all love to hate was created in 1998 by Sergey Brin, an entrepreneur whose first business idea was creating a pizza-delivery service based on fax-machines. Apparently, the few customers who tried it could not be made to stick to their original decisions and the whole enterprise was a complete failure. And that\u2019s when Brin decided to give it another go, just to prove he could be good at creating useful services that simplified people\u2019s lives after all. Interestingly enough, a not dissimilar service to Brin\u2019s original idea was launched by Pizza Hut in their Santa Cruz establishment in 1994, allowing customers to order pizzas online. That happened to be the world\u2019s first functioning example of e-commerce.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/tEQVq5ASc6CcM\" width=\"480\" height=\"414\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>5. Margherita was a queen<\/h3>\n<p>In the late XIX century, King Umberto I and his wife Margherita visited Naples. Italy as a Country was not even 30 years old, but patriotic feelings were already taking hold of the populations of the South, despite the troubled events that had resulted in the union of different kingdoms. Royalty was popular in Naples and, upon hearing that a royal visit was to take place, Raffaele Esposito and his wife Rosa, who owned a pizzeria in the city centre, designed a special pizza with the brand new national colours to welcome the king and his wife. They created what was to be the most iconic pizza topping in history using only tomato, mozzarella and basil.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/12C5wkKBAYE9zy\" width=\"346\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Need help planning your Italian-style event? Contact us!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Few Countries have their national identity so closely connected to a national recipe as Italy does. Italians abroad know it all too well: as soon as their nationality is discussed with someone for the first time, the subject of pizza is going to come up. From recommendations on the best local pizzerias to our opinion [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":14731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1412,1427,1542],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 things you didn&#039;t know about pizza - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"How much was paid for the most expensive pizza in history? Where did pizza enjoy its early success? Here&#039;s 5 things you never knew about your favourite food\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/5-things-you-didnt-know-about-pizza.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 things you didn&#039;t know about pizza - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"How much was paid for the most expensive pizza in history? Where did pizza enjoy its early success? 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