{"id":15151,"date":"2017-12-05T00:00:00","date_gmt":"2017-12-05T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/italian-events-industry.html"},"modified":"2017-12-05T00:00:00","modified_gmt":"2017-12-05T00:00:00","slug":"italian-events-industry","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html","title":{"rendered":"All you need to know on the Italian events industry"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><strong>The meeting and events industry in Italy<\/strong> has been growing steadily over the past five years. Both Italian and international companies have been contributing to its growth, along with professional associations and, particularly, medical and scientific research institutes. There are several elements to factor in when assessing the evolution of the events industry: if we wish to focus\u00a0on business and corporate events, for instance, the mere number of individual events that\u00a0took place\u00a0over a certain time span\u00a0is not enough to paint a clear picture of the industry itself. The length of each event and the number of participants, as well as the approximate budget,\u00a0might be essential\u00a0in determining the relevance of this business sector. Several statistic research institutions have noted that the growth of the Italian events industry over the past years has\u00a0manifested in\u00a0an increase in both the number of events\u00a0and the number of participants in 2015, while in 2016 the overall number of attendees increased further, concentrating on fewer, larger events.<br \/>\n<!--more--><\/p>\n<h3>The Italian events industry: a silent force for good within the national economy<\/h3>\n<p>When considering the <strong>Italian economy and its peaks of excellence<\/strong>, several researches focus on<a href=\"\/italian-luxury-brands.html\"><strong> the industries that have thrived on international market<\/strong><\/a> as forces for economic good and growth. Unsung by glamorous magazines, however, <strong>the events industry has been growing by impressive annual rates<\/strong>. It is not particularly surprising that international reviews should fail to pick up on this fact: a Country\u2019s event industry, by definition, is not projected on international markets, but rather focuses exclusively on the national territory. Moreover, the data concerning the events industry\u00a0is usually conflated in reports that focus on other industries, such as tourism and hospitality. Business events, conferences and trade-shows, however, do not only increase the annual revenue of hotels, venues and restaurants: they also have a positive cultural and social impact in that <strong>they facilitate cross-industry cooperation and the sharing of human and professional experience,\u00a0promoting innovation<\/strong>.<\/p>\n<h3>International events and local growth<\/h3>\n<p>An increasing number of businesses in Italy \u2013 not limited to large corporations \u2013 is now aware of the importance of well-planned events, from meetings to product launches, from educational and training events to <a href=\"\/heineken-team-building-case-history.html\"><strong>team-building projects<\/strong><\/a>. It should also be noted that, while the majority of corporate events in Italy are organised by Italian companies, associations and institutions, <strong>a growing number of international firms are choosing Italy as a location for their events<\/strong>, amounting to approximately 10% of the entire revenue of the local events industry. Picking up and capitalising on this trend, <strong>events and hospitality professionals all over Italy have been increasing the national quality standards, raising Italy\u2019s profile as a desirable destination for international events<\/strong>. This is particularly true in the northern regions of the Country, in which over half the national corporate events take place. MICE tourism is also growing in the central regions, with a larger number of attendees drawn to fewer events, and it is also becoming increasingly relevant in the south, which, until recently, seemed to focus exclusively on leisure travel.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Talk to an Italian events professional now!<\/a>\n<h3>Why you should consider Italy for your next corporate event<\/h3>\n<p><strong>This is an exciting time to plan a corporate event in Italy<\/strong>. Alongside established venues and facilities, new ones are either opening or extending their services to cater\u00a0to corporate guests. The added value, of course, lies in the <a href=\"\/incentive-travel-italy.html\"><strong>unique experience of travelling to Italy<\/strong><\/a>. Working with an Italian event planner will allow you to make the best of your time, by ensuring your professional needs are catered to. Don&#8217;t settle for anything other than the very best\u00a0in local hospitality: when travelling to a corporate event, your attendees expect and deserve absolute excellence. Be it a guided tour of one of Italy\u2019s countless historic sites and unmatched artistic treasures, a <a href=\"\/matching-food-to-wine-italian-guide.html\"><strong>cheese and wine tasting<\/strong><\/a>, or an excursion through one of <a href=\"\/spring-2017-incentive-travel-destinations-italian-national-parks.html\"><strong>Italy\u2019s stunning national parks<\/strong><\/a>, you can always count on a unique and surprising element, that will make your trip to Italy stand out.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Book a venue for your corporate dinner in Italy!<\/a>\n<p>\u00a0<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The meeting and events industry in Italy has been growing steadily over the past five years. Both Italian and international companies have been contributing to its growth, along with professional associations and, particularly, medical and scientific research institutes. There are several elements to factor in when assessing the evolution of the events industry: if we [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":15152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1424,1425,1426],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All you need to know on the Italian events industry - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"The Italian events industry is growing in size and quality of service. Here&#039;s why you should consider Italy for your next corporate event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All you need to know on the Italian events industry - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"The Italian events industry is growing in size and quality of service. Here&#039;s why you should consider Italy for your next corporate event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/italian-events-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/italian-events-industry.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/italian-events-industry.jpg\",\"width\":730,\"height\":304,\"caption\":\"italian events industry\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html\",\"name\":\"All you need to know on the Italian events industry - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-events-industry.html#primaryimage\"},\"datePublished\":\"2017-12-05T00:00:00+00:00\",\"dateModified\":\"2017-12-05T00:00:00+00:00\",\"description\":\"The Italian events industry is growing in size and quality of service. 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