{"id":15323,"date":"2018-01-26T00:00:00","date_gmt":"2018-01-26T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/flash-mob.html"},"modified":"2021-09-15T16:52:59","modified_gmt":"2021-09-15T16:52:59","slug":"flash-mob","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/flash-mob.html","title":{"rendered":"Marketing and team building rolled into one? Try a flash mob!"},"content":{"rendered":"
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Flash mobs are a highly versatile and incredibly useful tool<\/strong>. They can be used to create brand awareness<\/strong>, to launch a new product<\/strong> or announce a promotion<\/strong>, and they can also be turned into creative team building exercises<\/strong><\/a>. There\u2019s no denying it: being part of a flash mob is exciting and the kind of preparation that goes into planning an effective flash mob has all the characteristics of an ideal team building activity. It fosters cooperation between team members, improves morale, strengthens leadership and promotes an emotional response towards the brand and the company. We have used flash mobs as corporate training tools on several occasions and we always try to incorporate elements of creativity and fun in our projects<\/strong>. The brief C&A gave us presented us with the perfect opportunity to employ this amazing format at its best, achieving two goals with one exercise: brand awareness and improved teamwork.
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The brief<\/h3>\n

We were tasked with planning a flash mob in Verona for our client C&A<\/strong>, an international chain of fashion retail clothing stores. The event was to follow a meeting, in which the new company strategy was to be presented<\/strong>. The strategy involved a new claim and a whole new message, complete with its own theme tune. The new company claim was connected to the \u201cFeel Good Fashion<\/em>\u201d Movement and its musical identity was upbeat and positive. All these elements, you might have noticed, can be integrated perfectly within a team building strategy: there\u2019s music and creativity, a positive outlook on fashion (and therefore on the industry the brand operates in) and there\u2019s the need to restructure brand identity before the launch. All the ingredients, in short, for a cheerful, exciting and engaging team building exercise<\/strong>.<\/p>\n

Plan your next campaign with flash mobs and guerrilla marketing! Call us for a free quote<\/a>\n

A Flash mob<\/h3>\n

Our project was to take place in Verona<\/strong>, a city with an outstanding musical tradition, and also a popular tourist destination<\/strong>. Thousands of tourists visit the city centre every day, to admire its magnificent architecture and soak in its romantic atmosphere. And no place in Verona has a more romantic atmosphere than Juliet\u2019s house, with the balcony in which one of the most famous scenes in literary history took place. The balcony itself overlooks Piazza delle Erbe<\/strong>, which was the set location for our flash mob. Having received the new theme tune in advance, we had it rearranged and prepared a series of video tutorial, with the aid of a team of choreographers and dancers. We took care of the audio and video production<\/strong>, making sure we had a version of the song that could deliver the message in the short time we had at our disposal. The most interesting part of the exercise \u2013 as is often the case when planning a flash mob \u2013 was getting people who have no particular experience of dancing or music to perform in front of a large crowd<\/strong>. Our \u201cartistic cast\u201d, as it were, comprised 40 between store and brand managers and the preparation took a grand total of 30 minutes in the back of the local C&A store. We hired a team of professional music and dance coaches<\/strong>, who divided the participants into two sections: percussionists and vocalists\/dancers, who successfully conveyed the idea of \u201cfeel good fashion\u201d in front of thousands of tourists in one of the most beautiful squares in Italy.
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