{"id":15779,"date":"2018-08-17T00:00:00","date_gmt":"2018-08-17T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/vogue-fashion-night-popup.html"},"modified":"2018-08-17T00:00:00","modified_gmt":"2018-08-17T00:00:00","slug":"vogue-fashion-night-popup","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html","title":{"rendered":"How to set up your pop-up shop during Milan\u2019s Vogue Fashion\u2019s Night Out"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p>We know it might sound unbelievable right now, but September is almost upon us and that means \u2013 you guessed \u2013 Milan Fashion Week. And the wildest and most anticipated night of that week is going to be the legendary <strong>Vogue Fashion\u2019s Night Out<\/strong>, with <strong>most stores\u2019 opening hours extending until midnight<\/strong> and crowds of fashionistas shop-crawling their way through the city looking for great deals and a few drinks. Brands that manage to secure a pop-up store location on this night have been proven to <strong>increase sales and engagement significantly<\/strong>. If you want to give this night a go and get your brand noticed when it matters, you should start planning straight away: time is running out! We have a few tips for you, to help you boost your visibility and your sales during the upcoming Fashion Week.<!--more--><\/p>\n<h3>1. Go Big or Go Home<\/h3>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/uyWTOgNGGWfks\" width=\"413\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nLet\u2019s keep it real: renting a random spot just about anywhere in Milan is not going to cut it. Yes, there is no shortage of fashion-savvy visitors in the city, but they are not just going to turn up on your doorstep, unless you position yourself at the heart of the Fashion Week flow.<\/p>\n<p>In order to draw potential customers and maximise your brand\u2019s exposure, you should plan your presence carefully, looking at one of Milan\u2019s fashion hot spots. Be where things happen, where residents and tourists gather to drink and party, to dance and shop for fashion and accessories.<\/p>\n<p>The best districts to place your pop-up shop during the Vogue Fashion\u2019s Night Out are <strong>Brera<\/strong> (with its characteristic alleys such as Fiori Oscuri, or the busy via Solferino and the wild parties of Corso Garibaldi), <strong>Duomo<\/strong> (with free cocktails in Via Manzoni and Corso Vittorio Emanuele, and the shows popping up around the Cathedral), <strong>Corso Magenta<\/strong> (with its myriad of tiny shops) and <strong>Gae Aulenti<\/strong> (from the square by the same name to Porta Nuova).<\/p>\n<h3>2. Be where everyone is<\/h3>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l41YedRBFoGeyXuz6\" width=\"480\" height=\"271\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nOn this special night, dozens of famous brands plan amazing events to draw the passer-by\u2019s attention and get more foot traffic into their flagship stores. Last year, brands such as Camicissima, Mario Valentino, Alcott and Obic\u00e0 managed to triple their engagement.<\/p>\n<p>It\u2019s a virtuous circle: if there\u2019s a queue to enter a shop, about 20% of the people queueing will give up before they get in and 10% will not stay long because the space will be too crowded, another 10% will take a look at the queue and move on to the next shop. Your goal is to make sure that means you!<\/p>\n<p>Try to get a spot next to one of the main events, so that you can benefit from the flow of visitors it generates, hitching a ride on the promotional powerhouses of mainstream brands.<\/p>\n<h3>3. Be unique and get your shop noticed!<\/h3>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/uv8al2L9QYOSA\" width=\"480\" height=\"364\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nThink strategically! How are you going to draw your potential customers\u2019 attention? It\u2019s true that, in a crowd, not many people look carefully at window displays, but it is also true that many are looking for gadgets and souvenirs of the event to take home. Give them something special to show them you care: set up a <strong>gif photobooth<\/strong> and hire a good catering service, offer everyone a glass of wine and make them feel welcome. Before trying to sell them your products, you should be offering them an experience: that\u2019s the perfect motivator to get them curious about what you do.<\/p>\n<p><a href=\"https:\/\/en.smarteventi.it\/aveda_promotional_event_brera.html\"><strong>Here\u2019s how we planned a promotional opening for the new Aveda store in Brera<\/strong><\/a>. By following these simple rules, we tripled their sales for that night.<\/p>\n<h3>Time is money<\/h3>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/V1BG1EP8dMinm\" width=\"480\" height=\"198\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nIf you are looking for your <strong>Pop-up shop<\/strong> and want to increase your sales, you should get to work right now!<\/p>\n<p>Check out <strong><a href=\"https:\/\/www.temporaryshopmilano.it\/lang-en\/\" target=\"_blank\" rel=\"noopener noreferrer\">available spaces<\/a><\/strong> and find the perfect fit for your brand! <strong>Hurry up<\/strong> before the best ones are gone!<\/p>\n<a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd9933\" >Need help setting up your pop-up shop? Call us now!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>We know it might sound unbelievable right now, but September is almost upon us and that means \u2013 you guessed \u2013 Milan Fashion Week. And the wildest and most anticipated night of that week is going to be the legendary Vogue Fashion\u2019s Night Out, with most stores\u2019 opening hours extending until midnight and crowds of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":15780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407,1414],"tags":[1655,1615,1556,1854,1418,1498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up your pop-up shop during Milan\u2019s Vogue Fashion\u2019s Night Out - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"If you want to get your brand noticed at the Vogue&#039;s Fashion Night Out, you should start planning straight away: time is running out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up your pop-up shop during Milan\u2019s Vogue Fashion\u2019s Night Out - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"If you want to get your brand noticed at the Vogue&#039;s Fashion Night Out, you should start planning straight away: time is running out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/vogue-fashion-night-out-pop-up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/vogue-fashion-night-out-pop-up.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/vogue-fashion-night-out-pop-up.jpg\",\"width\":730,\"height\":304,\"caption\":\"vogue fashion night out pop up\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/vogue-fashion-night-popup.html\",\"name\":\"How to set up your pop-up shop during Milan\\u2019s Vogue Fashion\\u2019s Night Out - 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