Event marketing<\/strong> is a growing trend in Italy: in recent years, a variety of events of all sizes and kinds have been used for brand promotion and cultural promotion, with more or less constant success. This kind of marketing usually results in short-to-medium term projects, that aim to engage local communities or targeted groups and have a significant impact in the social and urban development of the cities in which they take place<\/strong>. The most successful examples manage to combine traditional marketing with authentic community work. Larger events can also result in a significant increase in either sales or reach, depending on the campaign\u2019s focus and goals. How do you use events to market your brand in Italy<\/strong><\/a>? Check out our tips to engage Italian audiences effectively. When using events to promote your brand in Italy, you should be aware that different cities are used to receiving different levels of attention from both brands and the media<\/strong>. The key to making any event effective is to wow your audience, but that might mean entirely different things in a small seaside village in Sicily or in central Milan. The residents of large metropolitan areas are used to being targeted by brands with flashy stunts and will mostly be miffed if your large event requires a few streets to be closed off. These audiences might respond better to guerrilla-like events<\/strong>, flash mobs and anything that stuns them out of scrolling through their Facebook feed during a commute. If you want to pull a stunt worth remembering in Rome or Milan, you might be better off organising a major rockstar\u2019s concert in an underground station, rather than mounting a stage in a square that has seen countless major events. If you target smaller towns<\/strong> \u2013 for instance, by organising a promotional tour for your brand \u2013 the residents might actually be thrilled by a big public event<\/strong>, as it deviates significantly from their daily routine. That\u2019s the time to invest in a large stage and guests that will leave your audiences star-struck<\/strong>.
\n<\/p>\nBe unique (according to your audience)<\/h3>\n
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