{"id":16000,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-04T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/mclaren-speedtail-project.html"},"modified":"2018-12-04T00:00:00","modified_gmt":"2018-12-04T00:00:00","slug":"mclaren-speedtail-project","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/mclaren-speedtail-project.html","title":{"rendered":"McLaren&#8217;s new $2.25M hypercar is sold out. But it doesn&#8217;t exist yet."},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p>The next time you find yourself worrying that your new product might be priced out of the market, remember that time when <strong>McLaren&#8217;s $2.25 Million Hypercar sold out before it was even produced<\/strong>. Even those not strictly interested in the automotive industry have the opportunity to take away a priceless lesson from the story of the <strong>McLaren Speedtail<\/strong>. Over 100 buyers optioned the whole production before it was announced, making it an instant success among its chosen target. This happened despite the fact that American owners will only be allowed to cover limited road miles in their brand new <strong><a href=\"\/zerouno-luxury-hypercars.html\">hypercars<\/a><\/strong>, as they do not abide by federal standards and have to be imported under federal Show of Display Rule. And although practicality\u00a0probably isn&#8217;t\u00a0the main\u00a0factor that goes into purchasing a $2.25 Million vehicle, <strong>it is significant that the desire to own the latest McLaren hypercar should be enough to counteract the drawback of not actually being allowed to drive it<\/strong>.<br \/>\n<!--more--><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Plan your next incentive gift now! Call us for a free quote<\/a>\n<h3>The ultimate hypercar: how the McLaren Speedtail broke every record<\/h3>\n<p>Designed to travel up to 250mph, the Speedtail is officially faster than the McLaren F1, to which it is clearly inspired. Echoes of the brand\u2019s racing model can be traced in the sleek three-seater\u2019s design \u2013 as well as in its impressive 1035 horsepower. Unlike its well-known predecessor, however, the Speedtail was not designed for the racing track, and therefore sports a luggage set and a lush interior, made of leather and carbon fibre with white-gold elements. The Speedtail also broke the record previously held by the McLaren P1 hypercar, that could hit 186 mph in 16.5 seconds. The new model tops this impressive time by 3,7 seconds, establishing itself as the Ultimate Hypercar. Having surpassed all records within the McLaren team, the Speedtail is now competing with Aston Martin\u2019s Valkyrie for the title of best hybrid hypercar on the market.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bo5pToEF9Sp\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bo5pToEF9Sp\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Oct 12 will always be a historic date for me   The attention to details by these friends at McLaren, just unbelievable   #beproudofyourselves @mclaren_special_operations @mclarennewportbeach @jamesbanksesq @alexiev_alex @mclarenauto #  #thejourneybegins<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/dan_am_i\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Dan <\/a> (@dan_am_i) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-10-14T04:49:40+00:00\">Ott 13, 2018 at 9:49 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3>McLaren is racing the future<\/h3>\n<p>After this astounding commercial success, the McLaren management barely paused for breath before announcing that they are already working on their next hypercar, with the working codename of BC-03. This model is set to follow in the lead of the company\u2019s Ultimate Vision Gran Turismo concept of 2017. The BC-03 is rumoured to be a bespoke commission and no official information is available yet regarding the number of examples that will be produced (although some anticipate as few as 5 vehicles in total) or any official announcement date. What we do know is that this new model will be designed to optimise track performance, with less focus on speed, and that it will in all likelihood be a gas-electric hybrid. The company has announced a new business plan, and the intention of converting its whole production to hybrids by the end of 2025. Instagram photos from a private presentation have been circulated, confirming some of the rumours on the new hypercar model.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bo7THuhBsS5\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bo7THuhBsS5\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Let the journey begin  . I am extremely excited to be a part of this very special project!  . Thank you to @mclarenauto and @mclaren_special_operations \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 @mclarenauto @mclaren_special_operations @mclarennewportbeach @lambonewportbeach @alexiev_alex @jamesbanksesq @dan_am_i #BC03 #letthejourneybegin #5units #bespokecommission #mclarenvisiongt #mclaren #technology #perfection #dreamride #mclarennewportbeach #dupontregistry #decisions #somuchwant #carbonfiber #trackweapon #richardmille #comingsoon<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/x_marc_the_spot\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Marc<\/a> (@x_marc_the_spot) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-10-14T20:14:17+00:00\">Ott 14, 2018 at 1:14 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3>Conclusions<\/h3>\n<p>The marketing of the McLaren Speedtail is an object lesson in product management, marketing and branding. This is not a product that aims at competing on a market, but rather a product that is designed and created specifically for a niche of the market that is ready to absorb it before it has even entered the early stages of its production. This is less of a production process and more of a self-conclusive financial operation, which has the added bonus of building another block in the brand&#8217;s identity, sending a clear message to the kind of clientele it wishes to attract.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"http:\/\/www.milanvenue.com\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Visiting Italy on business? Find a venue for your next meeting!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The next time you find yourself worrying that your new product might be priced out of the market, remember that time when McLaren&#8217;s $2.25 Million Hypercar sold out before it was even produced. Even those not strictly interested in the automotive industry have the opportunity to take away a priceless lesson from the story of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":16001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407,1414],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McLaren&#039;s new $2.25M hypercar is sold out. But it doesn&#039;t exist yet. - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"The new McLaren Speedtail was sold out before a single piece was produced. A textbook lesson in product management even smaller brands can learn from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/mclaren-speedtail-project.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McLaren&#039;s new $2.25M hypercar is sold out. But it doesn&#039;t exist yet. - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"The new McLaren Speedtail was sold out before a single piece was produced. 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