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Italian creativity<\/strong> is something of a national emblem and a point of pride, and it can sometimes express itself in ways that are in equal measure puzzling and awe-inspiring<\/strong><\/a>. When it comes to marketing, the effect is heightened by the fact that the field itself is relentlessly creative and evolves at a faster pace than any other form of communication, incorporating inputs from all aspects of human life. Marketing and advertising in Italy have a complex identity, made up of international influences and local culture<\/strong>. We have selected three of the funniest, most original examples of Italian creativity in advertising and marketing from the recent past<\/strong>. Plan your next incentive gift now! Call us for a free quote<\/a>\n This is not so much a campaign as a social media stunt<\/strong>, that had all Italy laughing at the one thing Italians don\u2019t seem capable of laughing at: being excluded from the 2018 World Cup. The post, of course, came out in 2017, when Italy was declared officially out of the run, and it was one of the best examples of real-time marketing<\/strong> in recent years. Just after the Swedish team (yes, we know, almost too perfect to be true) beat the Italian one and secured its place in the tournament, IKEA reacted by posting a picture of one of its outdoor benches with the writing \u201cWe will be giving Gian Piero his bench\u201d \u2013 a reference to Italian coach Gian Piero Ventura, who was just at that moment waving goodbye to the prospect of \u201csitting on the bench\u201d while watching the national team play in Russia. Quick, effective and to the point, this perfect social media campaign can be said to have scored a perfect goal.<\/p>\n L’@IKEAITALIA<\/a> ci mette una pietra sopra pic.twitter.com\/rGyBivt5II<\/a><\/p>\n \u2014 Goal Italia (@GoalItalia) 14 novembre 2017<\/a><\/p><\/blockquote>\n
\n<\/p>\nIkea Italy is making fun of us (but we don\u2019t mind)<\/h3>\n
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