{"id":16029,"date":"2018-12-21T00:00:00","date_gmt":"2018-12-21T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/italian-fashion-brands-2019.html"},"modified":"2018-12-21T00:00:00","modified_gmt":"2018-12-21T00:00:00","slug":"italian-fashion-brands-2019","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/italian-fashion-brands-2019.html","title":{"rendered":"Italian fashion brands to watch out for in 2019"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p>Keeping up with the <strong>Italian fashion industry<\/strong> is no easy feat. Whether you are the kind of enthusiast or expert that never misses a <strong>Milan Fashion Week<\/strong> or just an aspiring fashion blogger looking for inspiration, you would have to devote most of your days to the Italian scene alone to get a gage of how fast it is growing and evolving. <strong>New brands are born almost weekly, while the more established maisons are engaged in international collaborations and mergers<\/strong>, transcending into that international elite of luxury that contains Italian names more than it contains <a href=\"\/made-in-italy-10-brands-style.html\"><strong>actual Italian products<\/strong><\/a>. We have been monitoring the comings and goings of new Italian fashion brands closely this year and have selected three up-and-coming names you should definitely watch out for in 2019.<br \/>\n<!--more--><\/p>\n<h4>Italian fashion brands to watch out for in 2019<\/h4>\n<h3>Archivio<\/h3>\n<p>Established in 2016, this Italian fashion brand could be excused for fumbling its way about the industry, trying to find its own identity,\u00a0as any normal three-year-old brand would. None of that. <strong>Proudly made by women for women<\/strong> (according to their official website), Archivio has already taken the fashion world by storm with its distinctive and captivating personality and its clear-cut, no-nonsense and yet irresistibly elegant designs. This is female fashion at its best: the lines are practical to the point of appearing severe, but there is nothing understated about them. Here and there an unexpected textile choice, a bright rust colour among a selection of classical neutral ones will tell you that <strong>Archivio is not afraid to take on the timeless classics of fashion and reinterpret them through its own unique and contemporary taste<\/strong>. It is apparent that a lot of research goes into every aspect of an Archivio collection, from the precious materials to the penchant for unisex sizes and volumes. This ambitious brand aims to redefine both fashion and gender in one graceful swoop.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bph3h37l0zr\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bph3h37l0zr\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Our favorite pieces from Fall18 \/ Available online   \/ #archivio #falloutfit #october<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/archivio_official\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Archivio<\/a> (@archivio_official) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-10-29T19:43:34+00:00\">Ott 29, 2018 at 12:43 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Plan your next incentive gift now! Call us for a free quote<\/a>\n<h3>Gia Couture<\/h3>\n<p>There\u2019s no middle-way with shoes: you either don\u2019t care for them or they are an all-consuming passion. If you fall into the latter category of shoe aficionados, you simply need to know about Gia Couture. <strong>This Made-In-Tuscany brand inherits the glorious tradition of leatherworks that hails from this region and upholds the craftsmanship of the artisanal process<\/strong>, while adding a modern twist to its collections. Gia Couture was established in 2016 (what a great year that was for Italian fashion!) by Italian designer Barbara Borghini, with the undisguised ambition of rethinking the very idea of accessories. The \u201cGia\u201d woman is empowered, independent, fun, unabashed, fierce, curious and in complete control of her life and her charm. Unafraid to use bright colours, glamorous and unusual materials and intricate lines, this brand\u2019s collections make a clear statement about femininity as something that women own, and with which they are free to play and experiment. The top-quality artisanal work that goes into each pair ensures maximum comfort at the highest levels of style.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BpwAW9pApDU\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BpwAW9pApDU\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">#sundayfunday   #iweargia #giacouture<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/giacouturefirenze\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Gia Couture Firenze<\/a> (@giacouturefirenze) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-11-04T07:30:05+00:00\">Nov 4, 2018 at 12:30 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3>Vivetta<\/h3>\n<p>Slightly older than the other two (it was established in 2009), Vivetta is named after the designer who founded it, Vivetta Ponti, and <strong>it embodies a playful, tongue-in-cheek idea of womenswear that feels like a breath of fresh air in these all-too-serious times<\/strong>. There is something indisputably retro about Vivetta\u2019s collections, but we are not talking about your average 50s revival drill. Its designs are uniquely contemporary, redefining romantic femininity for the XXI century, embracing surrealist quirkiness without nostalgia. The women and girls that wear Vivetta have not been browsing through their grandma\u2019s old wardrobe: they are demanding fashion that represents them today, that tells a story about their origins, but focuses on the future and on what they want to become. Amid the feathers and bright animal prints, you won\u2019t find any cupcakes or apple pies, but rather stills from a Kubrik movie or a De Chirico-like disquieting muse wearing a light yellow dress.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BoKT4nknLCu\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BoKT4nknLCu\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Checking Invoices attack   @checking_invoices x @vogueitalia behind the scenes of #Vivetta SS19 Collection. #CheckingInvoicesForVogueItalia<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/vivetta\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> VIVETTA<\/a> (@vivetta) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-09-25T19:38:10+00:00\">Set 25, 2018 at 12:38 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"http:\/\/www.milanvenue.com\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Visiting Italy on business? Find a venue for your next meeting!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Keeping up with the Italian fashion industry is no easy feat. Whether you are the kind of enthusiast or expert that never misses a Milan Fashion Week or just an aspiring fashion blogger looking for inspiration, you would have to devote most of your days to the Italian scene alone to get a gage of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":16030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1423,1495,1484,1496],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian fashion brands to watch out for in 2019 - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Italian fashion has often dictated the standards for the whole industry, particularly in matters of style. Here are 3 brands to watch out for in 2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/italian-fashion-brands-2019.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian fashion brands to watch out for in 2019 - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"Italian fashion has often dictated the standards for the whole industry, particularly in matters of style. 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