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The idea of \u201csocial score\u201d and \u201csocial credit\u201d is getting an ever stronger hold on our culture and society. There are those who welcome it with enthusiasm and those who are more prone to speculate on its potential negative effects \u2013 such as are played out in a famous Black Mirror episode by the title of \u201cNosedive<\/em>\u201d. In Italy, however, someone decided to turn social following into a tool to empower users, by accepting it as\u00a0actual currency<\/strong>. Does this mean that you can literally pay for something in social media shares? Yes, that\u2019s exactly what it means. \u201cThis is not a sushi bar<\/em>\u201d is a franchise with no less than six stores in Milan, not all of which will allow you to pay for your meal with social media shares. This idea came about as part of a campaign to launch a new restaurant and, believe it or not, it was not the brainchild of a marketing agency, but the owners\u2019 own idea, based on previous experience. It\u2019s no secret that sushi is among the most Instagrammable foods in the world<\/strong> and that few customers can resist the temptation to post a picture of their colourful and perfectly geometrical meal on their feed before they actually eat it<\/strong>. By analysing the social media shares that were originating from customers of all the other restaurants in the franchise, the owners were confronted with the fact that an overwhelming majority of their female customers under the age of 25 were likely to post pictures of their meals on social media. The brand has been outspokenly grateful to its customers for providing the basis for this new campaign.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n A post shared by This is not a Sushibar (@thisisnotasushibar)<\/a> on
\n<\/p>\nSushi rolls for Instagram followers!<\/h3>\n
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