{"id":16781,"date":"2019-11-30T00:00:00","date_gmt":"2019-11-30T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/gamindo-startup.html"},"modified":"2019-11-30T00:00:00","modified_gmt":"2019-11-30T00:00:00","slug":"gamindo-startup","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/gamindo-startup.html","title":{"rendered":"Gamindo: the Italian startup that lets you play games for charity"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><strong>Crowdfunding platforms are everywhere<\/strong>: they are used to fund artistic projects, launch new products, send prototypes into production, support charities and even cover private expenses. They are so ubiquitous that some argue they have lost some of their initial efficacy: however much any individual user might be invested in multiple causes, they are unlikely to be able to contribute to more than a handful of them, which <strong>dooms most crowdfunding projects to failure<\/strong>. Enter Gamindo, a new app, created by a team of Italian developers, that will <strong>allow users to contribute to good causes without actually spending money<\/strong>. Donations will come from the advertisers on a free-to-play gaming platform. And, as usual, we are happy to give you <a href=\"\/italian-startups-watch-2018.html\"><strong>a sneak peek into the most interesting developments of the Italian startup scene<\/strong><\/a>.<br \/>\n<!--more--><\/p>\n<h3>Gamindo<\/h3>\n<p>As most smartphone users know, it is a common feature of mobile games to measure scores in tokens, such as gems or coins that the player collects, that are generally increased when an advertiser\u2019s video is watched. At the end of each game, Gamindo offers the player the opportunity to <strong>donate the financial equivalent of the collected tokens to a charity of their choice<\/strong>, within a range of available options.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4KZJlyq42X\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B4KZJlyq42X\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Gamindo (ex Ofree) (@gamindoapp)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-10-28T12:46:29+00:00\">Oct 28, 2019 at 5:46am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Planning an official launch for your startup in Italy? Find the right venue!<\/a>\n<h3>Adve-games<\/h3>\n<p>Gamindo will offer multiple games, developed or commissioned by the advertiser, that will not only feature the actual product in the form of video adverts but as an integral part of the gameplay. This maximises the user\u2019s exposure to the brand while reducing interruptions, such as commercial videos. This new format is targeted to users between the age of 18 and 35, which are deemed the most engaged and the most likely to want to donate to charity, despite not always having the means to do it.<\/p>\n<h3>It\u2019s a millennial thing<\/h3>\n<p>Gamindo allows what is essentially an audience of millennials and Gen-Zers to donate the resources they know to be more valuable: their time and their attention. Or rather, to trade these essential goods for actual money that is destined to charity. The developers clearly learned the lesson that came from experiences such as Patreon or Ko-fi: the younger generations are extremely interested in supporting projects and causes they deem worthy, regardless of what they might be getting in return. It doesn\u2019t have to be a shiny new prototype: sometimes a pleasant gaming experience and a sense of personal gratification are enough.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Need help starting your business in Italy? Call us today!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Crowdfunding platforms are everywhere: they are used to fund artistic projects, launch new products, send prototypes into production, support charities and even cover private expenses. They are so ubiquitous that some argue they have lost some of their initial efficacy: however much any individual user might be invested in multiple causes, they are unlikely to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":16782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1869,1525],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamindo: the Italian startup that lets you play games for charity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/gamindo-startup.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamindo: the Italian startup that lets you play games for charity\" \/>\n<meta property=\"og:description\" content=\"Crowdfunding platforms are everywhere: they are used to fund artistic projects, launch new products, send prototypes into production, support charities and even cover private expenses. They are so ubiquitous that some argue they have lost some of their initial efficacy: however much any individual user might be invested in multiple causes, they are unlikely to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/gamindo-startup.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-30T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Gamindo-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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