{"id":16822,"date":"2020-01-31T00:00:00","date_gmt":"2020-01-31T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/italian-design-and-sustainable-packaging.html"},"modified":"2020-01-31T00:00:00","modified_gmt":"2020-01-31T00:00:00","slug":"italian-design-and-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html","title":{"rendered":"Italian design and sustainable packaging: the future is green"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p>Italy\u2019s future is sustainable. These past few years have been characterised by both brands and institutions growing increasingly conscious of their environmental footprint and consequently trying to reduce waste, optimise resources and <strong>adopt sustainable practices through every step of their production process<\/strong>. The latest in a series of interesting and thought-provoking initiatives is a \u20ac 500k call for tenders by Conai (the national packaging consortium), aiming to stimulate <strong>new and sustainable packaging design solutions<\/strong>. Hundreds of brands responded.<br \/>\n<!--more--><\/p>\n<h3>Circular economy and sustainable packaging<\/h3>\n<p>We have seen this trend take hold in several industries, all over the country: from <a href=\"\/italian-fashion-industry-embraces-sustainability.html\"><strong>fashion<\/strong><\/a> to <a href=\"\/sustainable-mobility.html\"><strong>cars<\/strong><\/a>, Italian brands are questioning their practices to try and make them more sustainable. The concept of <strong>circular economy<\/strong> has become the center of intense debate and research worldwide and sustainable packaging design is an essential part of it. The idea of a circular economy is based on <strong>making sure the entire cycle of production and consumption of a product generates zero waste \u2013 or as little waste as possible<\/strong>. Therefore, packaging materials should be either entirely recycled and recyclable or reusable for different purposes once their original function has been exhausted. When done correctly, this kind of sustainable design can reduce a product\u2019s footprint by 80%.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6697\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/circular-economy.jpg\" alt=\"\" width=\"1000\" height=\"666\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us today to launch your brand in Italy<\/a>\n<h3>Prevention is the best cure<\/h3>\n<p>What this means, essentially, is that brands should be taking steps to prevent the worsening of the environmental crisis. And preventing this crisis from expanding is one of the best ways to contain it. We can\u2019t all design systems that fish plastic waste out of the ocean, but we can do everything in our power (as individuals, as brands and companies, as designers) to stop generating tons of plastic waste every year and carelessly allowing it to end up in the ocean in the first place. And while governments can mostly impose bans or offer financial advantages to environmentally conscious companies and citizens, <strong>brands can be proactive about the sustainability of their products<\/strong>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6699\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/p>\n<h3>Saving our resources<\/h3>\n<p>The brands that responded to Conai\u2019s call offered innovative packaging solutions that not only aimed at cutting down on single-use plastics but also resulted in reduced CO2 emissions (by about 17%), lower energy consumption (by almost 30%) and about the same percentage of water being saved in the production process. Six projects were selected for each industrial cluster (steel, aluminum, paper, wood, glass, and plastic) and several innovative solutions were presented. While some companies focused on saving raw materials and energy, others worked on optimising processes and logistics, or on swapping newly sourced materials for recycled ones. Design plays a crucial role in creating more functional products, whose carbon footprint can be significantly reduced throughout their life cycle, from production to disposal. And <strong>Italy is ideally placed to use its world-renowned creativity as a force for good in the fight against climate change<\/strong>.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us today to plan your next marketing event<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Italy\u2019s future is sustainable. These past few years have been characterised by both brands and institutions growing increasingly conscious of their environmental footprint and consequently trying to reduce waste, optimise resources and adopt sustainable practices through every step of their production process. The latest in a series of interesting and thought-provoking initiatives is a \u20ac [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":16827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1423,1495,1484,1427],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian design and sustainable packaging: the future is green<\/title>\n<meta name=\"description\" content=\"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian design and sustainable packaging: the future is green\" \/>\n<meta property=\"og:description\" content=\"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg\",\"width\":730,\"height\":304},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html\",\"name\":\"Italian design and sustainable packaging: the future is green\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage\"},\"datePublished\":\"2020-01-31T00:00:00+00:00\",\"dateModified\":\"2020-01-31T00:00:00+00:00\",\"description\":\"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Italian design and sustainable packaging: the future is green\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\"},\"headline\":\"Italian design and sustainable packaging: the future is green\",\"datePublished\":\"2020-01-31T00:00:00+00:00\",\"dateModified\":\"2020-01-31T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage\"},\"wordCount\":549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg\",\"keywords\":[\"business in italy\",\"Italian brands\",\"italian culture\",\"italian style\"],\"articleSection\":[\"Smartips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\",\"name\":\"Angela\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"caption\":\"Angela\"},\"description\":\"Publisher and co-founder of the communication agency Fiore &amp; Conti Gbr. She lives and works in Berlin.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/angela\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Italian design and sustainable packaging: the future is green","description":"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html","og_locale":"en_US","og_type":"article","og_title":"Italian design and sustainable packaging: the future is green","og_description":"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.","og_url":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2020-01-31T00:00:00+00:00","og_image":[{"width":730,"height":304,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Angela","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg","width":730,"height":304},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html","name":"Italian design and sustainable packaging: the future is green","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage"},"datePublished":"2020-01-31T00:00:00+00:00","dateModified":"2020-01-31T00:00:00+00:00","description":"Italy is going greener and greener. After sustainable fashion and sustainable mobility, it is now embracing sustainable packaging.","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"Italian design and sustainable packaging: the future is green"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e"},"headline":"Italian design and sustainable packaging: the future is green","datePublished":"2020-01-31T00:00:00+00:00","dateModified":"2020-01-31T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#webpage"},"wordCount":549,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainable-packaging-italian-design.jpg","keywords":["business in italy","Italian brands","italian culture","italian style"],"articleSection":["Smartips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/italian-design-and-sustainable-packaging.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e","name":"Angela","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","caption":"Angela"},"description":"Publisher and co-founder of the communication agency Fiore &amp; Conti Gbr. She lives and works in Berlin.","url":"https:\/\/blog.smarteventi.it\/en\/author\/angela"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/16822"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=16822"}],"version-history":[{"count":0,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/16822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/16827"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=16822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=16822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=16822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}