{"id":16924,"date":"2020-02-21T00:00:00","date_gmt":"2020-02-21T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/hidden-treasure-in-italy-discovering-parma.html"},"modified":"2020-02-21T00:00:00","modified_gmt":"2020-02-21T00:00:00","slug":"hidden-treasure-in-italy-discovering-parma","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html","title":{"rendered":"Hidden treasure in Italy: discovering Parma"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p>2020 is going to put Parma on the radar for both domestic and international travellers. The city that gave us <strong>Parmesan Cheese, Giuseppe Verdi and Parma Ham was nominated Italy\u2019s Capital of Culture<\/strong>, taking the torch from Matera. This will prompt over 500 events and exhibitions, and make <strong>Parma a must-see destination<\/strong> \u2013 which, to us, it always was. This often underrated gem of Emilia Romagna, with its stunning architecture, relaxed atmosphere and mouth-watering cuisine is one of <a href=\"\/incentive-travels.html\"><strong>our favourite incentive destinations<\/strong><\/a>. One hour away from Milan by train, it is the ideal choice for a leisure weekend or team-building day in the middle of a hectic business trip or after visiting a trade show. Here\u2019s a quick guide to the main events that will take place in Parma in 2020.<br \/>\n<!--more--><\/p>\n<h3>Parma unveiled: historic buildings open to the public for the first time<\/h3>\n<p>Parma\u2019s newly acquired status as European capital is partly connected to the restoration and re-opening to the public of a series of historic buildings, that will be accessible for the first time in years \u2013 sometimes decades. Among these, the medieval complex of the Ospedale Vecchio, a<strong> XIV Century building<\/strong> that has undergone major restoration work, the Church of St. Francis \u2013 a XV Century church that was <strong>converted into a prison during the Napoleonic era<\/strong>, and the old Monastery of St. Paul, which is set to becoming a food&#038;beverage museum.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-6779 size-full\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Piazza_Garibaldi_a_Parma.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<h3>Culture beats time<\/h3>\n<p>\u201cCulture Beats Time\u201d is this year\u2019s city slogan, affirming its unique identity and setting the way forward for Parma\u2019s tenure as Italy\u2019s Capital of Culture. This multi-layered concept reflects the city\u2019s multi-layered history and manifold identity, which <strong><a href=\"\/budget-for-your-incentive-travel-plan.html\">visitors are encouraged to discover<\/a>.<\/strong> Parma bears traces of the various stages in its history, traces that come together into a <strong>complex and beautiful story<\/strong>, that can only be told by multiple voices. The <strong>Archaeological Museum<\/strong> contains artifacts dating back to the city\u2019s <strong>Roman and Etruscan colonisations<\/strong>, the aforementioned monastery and St. John\u2019s church contain masterpieces of the Renaissance, and the city\u2019s famous theatre is a paragon of neoclassical beauty.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us to plan your incentive travel in Italy!<\/a>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-6777 size-full\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/parma-prosciutto.jpg\" alt=\"PArma ham\" width=\"1300\" height=\"866\" \/><\/p>\n<h3>Food is culture<\/h3>\n<p>The year-long celebrations of Parma\u2019s culture and identity will engage local companies and local producers, as well as museums and cultural institutions. And the reasons for that are deeper than one might be tempted to think. In Emilia Romagna in general \u2013 and in Parma in particular \u2013 is a vital part of the culture. There are history, poetry, and meaning in its products, in its <strong>cheeses and wines<\/strong>, in its cured meats, in its recipes and traditions. And, of course, visitors expect and hope <strong>to experience Parmesan cuisine<\/strong> to the fullest. Producers of local delicacies will open their facilities to the public, offering<a href=\"\/foodie-tour.html\"><strong> guided tours and tastings<\/strong><\/a>, which will combine the pleasure of <strong>excellent food<\/strong> and wine with the joy of learning about their history, the way they are made, and how they evolved through the ages.<\/p>\n<h3>Cycling tours<\/h3>\n<p>If you want your visit to be unique \u2013 and if you want to turn it into a <strong>charming team-building experience<\/strong> for your employees \u2013 we suggest you book a cycling tour of the city, which will allow you to explore in a way that no other means of transportation can. From the Citadel \u2013 a XVI Century fortress \u2013 to the Renaissance charm of Piazza Garibaldi, from the magnificent park at <strong>Palazzo Ducale to the medieval Basilica of Santa Maria Della Steccata<\/strong>, you can take it all in and experience it from a local\u2019s point of view.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" > Would you like to plan your incentive trip to Parma in 2020? Call us today!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>2020 is going to put Parma on the radar for both domestic and international travellers. The city that gave us Parmesan Cheese, Giuseppe Verdi and Parma Ham was nominated Italy\u2019s Capital of Culture, taking the torch from Matera. This will prompt over 500 events and exhibitions, and make Parma a must-see destination \u2013 which, to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":16929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407,1414],"tags":[1423,1508,1518,1467,1468,1532,1945,1565,1419,1428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden treasure in Italy: discovering Parma - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Visit Parma this year! Italy\u2019s Capital of Culture has much more to offer beside Parmesan Cheese and its famous ham. Here&#039;s what to do in Parma this year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden treasure in Italy: discovering Parma - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"Visit Parma this year! Italy\u2019s Capital of Culture has much more to offer beside Parmesan Cheese and its famous ham. Here&#039;s what to do in Parma this year!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-21T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/parma-capitale-cultura-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1217\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/parma-capitale-cultura-2020.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/parma-capitale-cultura-2020.jpg\",\"width\":1217,\"height\":694},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html\",\"name\":\"Hidden treasure in Italy: discovering Parma - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/hidden-treasure-in-italy-discovering-parma.html#primaryimage\"},\"datePublished\":\"2020-02-21T00:00:00+00:00\",\"dateModified\":\"2020-02-21T00:00:00+00:00\",\"description\":\"Visit Parma this year! 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