{"id":17075,"date":"2020-04-28T00:00:00","date_gmt":"2020-04-28T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/how-to-manage-your-brand-in-a-crisis.html"},"modified":"2020-04-28T00:00:00","modified_gmt":"2020-04-28T00:00:00","slug":"how-to-manage-your-brand-in-a-crisis","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html","title":{"rendered":"How to manage your brand in a crisis"},"content":{"rendered":"
\n

Our health comes before profit in every way, shape or form. For many companies, however, the Covid-19 crisis is not about loss of profit: it may be a matter of life and death. Of course, all the major brands will be ok<\/strong>: nobody expects Coca Cola to have to close up shop because of the Coronavirus. Smaller brands and companies, however, may have a harder time bouncing back after the abrupt halt that this crisis has brought about. The inevitable loss of profit, which is already happening, will combine with the devastating impact of a fragile market and the clamour of thousands of brands trying to climb back to their former positions \u2013 which could be unattainable. How do we face this?
\n<\/p>\n

How to manage your brand in a crisis<\/h3>\n

Italian entrepreneurs<\/strong><\/a> have been googling this sentence for a while, and their colleagues all over the world are now following. Google, however, may prove less helpful than usual on this count. All the literature on this subject \u2013 or most of it \u2013 deals with the management of a crisis that the company itself has caused. There is, therefore, a lot about not making crucial mistakes and not causing a crisis in the first place. What we are experiencing now, however, is hardly the kind of crisis the average small brand could have foreseen, let alone avoided. This is not about a tone-deaf comment by a social media manager. This is bigger than a board member or a founder being involved in a scandal. This is worse than a really bad investment or picking the wrong logo or colour scheme.<\/p>\n

\"how<\/p>\n

Call us today to plan a remote team-building activity for your team!<\/a>\n

Put your money where your mouth is<\/h3>\n

Have you noticed how social media, all through the Coronavirus pandemic, have become increasingly unbearable? There\u2019s no hiding it: they have. Most of the social discourse can be summed up in two large groups: on one side there are furious fights over social distancing (those who ignore it vs those who scream at those who ignore it), on the other, there are overemotional \u2013 albeit comprehensible \u2013 attempts at uplifting messages and calls for solidarity. Where do you stand in all this? Do brands and companies have a place in what is essentially a debate of individuals?<\/strong> They do. There is one topic of conversation on which you can intervene: work safety and workers\u2019 protection<\/strong>. Everyone is currently worrying about what will happen to their jobs, their security, their future. What are you going to do about it? Plan your steps with care, if you are allowed to stay open, implement policies that protect your workers\u2019 safety. If not, try to work with your local institutions to guarantee their safety. Go the extra mile, even if that calls for management to renounce a few benefits and privileges to protect the workforce. Be clear, transparent, consistent and go public about your policy<\/strong>. Not only it is the ethical thing to do, but it is also your best option. When this is over, workers and customers will remember who did what and they will rally around the companies who treated their workers\u2019 health and their financial security with respect. Make sure you have a policy page on your website<\/strong>.<\/p>\n

Is there anything you can do differently? Let your clients know!<\/h3>\n

What do your clients need? How can you get it to them? This is the time to ask these questions all over again as if you were just starting in business. Think of alterations you can make to your everyday procedures to get your clients what they want and need<\/strong>. Can you provide remote counselling? Ship your products instead of delivering them through your usual channels? Is there anything you can give away for free? Can you reach out to your clients with a token of real solidarity? Can you donate to a relevant charity and invite your clients to do the same?<\/p>\n

\"how<\/p>\n

Crisis is just another word for opportunity<\/h3>\n

Have you heard that phrase before? We bet you have. And have you punched the person who said it in the face? We hope not, but we bet you wanted to. A crisis on this scale is not an opportunity. And even if it did prove to be the event that made some or all of us more aware of how to work responsibly and provide protection to the most fragile and defenceless members of our society, it would be immoral to call it \u201can opportunity\u201d, when it has cost thousands of people their lives. This is not an opportunity and we would all be better off if it had not occurred. But it has, and we need to be the best, kindest, most considerate version of ourselves to get through it. Crises are something that happens. Opportunities are something you create, and you don\u2019t need to wait around for a crisis to arrive.<\/p>\n

Call us today to plan a remote team-building activity for your team!<\/a>\n","protected":false},"excerpt":{"rendered":"

Our health comes before profit in every way, shape or form. For many companies, however, the Covid-19 crisis is not about loss of profit: it may be a matter of life and death. Of course, all the major brands will be ok: nobody expects Coca Cola to have to close up shop because of the […]<\/p>\n","protected":false},"author":8,"featured_media":17080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1508,1495,1484],"yoast_head":"\nHow to manage your brand in a crisis - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to manage your brand in a crisis - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg\",\"width\":730,\"height\":304,\"caption\":\"how to manage your brand in a crisis\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html\",\"name\":\"How to manage your brand in a crisis - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage\"},\"datePublished\":\"2020-04-28T00:00:00+00:00\",\"dateModified\":\"2020-04-28T00:00:00+00:00\",\"description\":\"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to manage your brand in a crisis\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\"},\"headline\":\"How to manage your brand in a crisis\",\"datePublished\":\"2020-04-28T00:00:00+00:00\",\"dateModified\":\"2020-04-28T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage\"},\"wordCount\":894,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg\",\"keywords\":[\"doing business in Italy\",\"Italian brands\",\"italian culture\"],\"articleSection\":[\"Smartips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\",\"name\":\"Angela\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"caption\":\"Angela\"},\"description\":\"Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/angela\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to manage your brand in a crisis - Il blog di Smart Eventi","description":"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html","og_locale":"en_US","og_type":"article","og_title":"How to manage your brand in a crisis - Il blog di Smart Eventi","og_description":"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!","og_url":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2020-04-28T00:00:00+00:00","og_image":[{"width":730,"height":304,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Angela","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg","width":730,"height":304,"caption":"how to manage your brand in a crisis"},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html","name":"How to manage your brand in a crisis - Il blog di Smart Eventi","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage"},"datePublished":"2020-04-28T00:00:00+00:00","dateModified":"2020-04-28T00:00:00+00:00","description":"How will we face the financial crisis that will follow the pandemic? We have a few tips that brands and companies can start following now!","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"How to manage your brand in a crisis"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e"},"headline":"How to manage your brand in a crisis","datePublished":"2020-04-28T00:00:00+00:00","dateModified":"2020-04-28T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#webpage"},"wordCount":894,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/how-to-manage-your-brand-in-a-crisis.jpg","keywords":["doing business in Italy","Italian brands","italian culture"],"articleSection":["Smartips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/how-to-manage-your-brand-in-a-crisis.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e","name":"Angela","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","caption":"Angela"},"description":"Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.","url":"https:\/\/blog.smarteventi.it\/en\/author\/angela"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/17075"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=17075"}],"version-history":[{"count":0,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/17075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/17080"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=17075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=17075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=17075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}