{"id":17146,"date":"2020-05-29T00:00:00","date_gmt":"2020-05-29T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/the-end-of-trade-shows.html"},"modified":"2020-05-29T00:00:00","modified_gmt":"2020-05-29T00:00:00","slug":"the-end-of-trade-shows","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html","title":{"rendered":"The end of trade shows? What Covid-19 means for international events"},"content":{"rendered":"<hr>\n<p>Is this the end of trade shows? Many have been asking this question since the implications of the Covid-19 pandemic became clear and social restrictions came into place more or less all over the world. What was once considered a powerhouse in industrial clusters such as tech, automotive, food and beverage, and hospitality now looks beyond saving. Our minds struggle to cope with this idea. And our economies even more so. Italy, for one, relied heavily on its busy trade show program, with an annual revenue of \u20ac 60Bn and over 20 million attendees \u2013 which in turn was a significant booster for the hotels, restaurants, stores, and service providers in the cities in which the trade shows took place. And none of the industries involved was even remotely <a href=\"\/fashion-shows-and-social-distancing-armani-and-biagiotti-livestreamed-their-catwalks.html\"><strong>prepared to go full-digital for its most anticipated events<\/strong><\/a>. <strong>How are we going to manage the end of trade shows and what, if anything, are we going to put in their place?<\/strong> Are virtual trade shows an option? We don\u2019t have answers, so we are going to ask some more questions.<br \/>\n<!--more--><\/p>\n<h3>Does the end of trade shows mean the end of exports?<\/h3>\n<p>Not just as drastically, but it is almost certain that <strong>exports and international exchanges will be affected if buyers and producers aren\u2019t encouraged to meet<\/strong>. Italy relies on trade shows to plan 50% of its annual exports. Of course, no country is self-sufficient in every respect, which means goods will still need to be traded between nations, but it is impossible to forecast exactly how the relationships between buyers and producers will change. Our post-Covid world doesn\u2019t have the same needs as the world as we had known it until last year \u2013 as the oil industry knows all too well \u2013 which will inevitably crush at least some markets. Imports and exports will now be regulated by domestic and international demand in a way that could reshape our globalised economy entirely. And another question lingers: if this is indeed the end of trade shows, what do we create in their place?<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6964\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/is-covid-the-end-of-trade-shows.jpg\" alt=\"\" width=\"1000\" height=\"668\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Are you thinking of organising a virtual trade show? Call us today!<\/a>\n<h3>Can virtual trade shows produce the same results as \u201creal\u201d ones?<\/h3>\n<p>And, more importantly, do we need them to? Surely, if we are preparing for a world with different needs, we should be planning for virtual trade shows to satisfy the needs we have, rather than the ones we remember having. This means <strong>building the whole system up from scratch, not only in terms of new technologies but in terms of the goals we want to achieve and the kind of products it makes sense to showcase<\/strong>. Right now there is an unprecedented demand for PPE, sanitisers, and any kind of tool or technology that can guarantee personal protection and social distancing while putting some sense of normality back into social interaction. On the other hand, there are a lot of commodities that are in much lower demand than before. Before virtual trade shows can take off, companies will need to sort out their goals for the coming years. Many fashion companies, for instance, have converted factories to produce PPE. That means a shift in clusters too: they will now need to reach different buyers and distributors than before. This is still very much a work in progress and, while the industrial side of things gets organised, we will need to perfect the technology, to make sure we have the right infrastructures in place as soon as the demand is ripe.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6966\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/is-this-the-end-of-trade-shows.jpg\" alt=\"\" width=\"1000\" height=\"659\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us today to plan a virtual showcase for your brand!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Is this the end of trade shows? Many have been asking this question since the implications of the Covid-19 pandemic became clear and social restrictions came into place more or less all over the world. What was once considered a powerhouse in industrial clusters such as tech, automotive, food and beverage, and hospitality now looks [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":17151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1422,1423,1460,1375,1424,1918,1887],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The end of trade shows? What Covid-19 means for international events<\/title>\n<meta name=\"description\" content=\"Does the pandemic mean the end of trade shows? And if it does, what are the consequences going to be for international trade?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of trade shows? What Covid-19 means for international events\" \/>\n<meta property=\"og:description\" content=\"Does the pandemic mean the end of trade shows? And if it does, what are the consequences going to be for international trade?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-29T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/the-end-of-trade-shows.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/the-end-of-trade-shows.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/the-end-of-trade-shows.jpg\",\"width\":730,\"height\":304},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/the-end-of-trade-shows.html\",\"name\":\"The end of trade shows? 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