{"id":17284,"date":"2020-07-31T00:00:00","date_gmt":"2020-07-31T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/organise-events-in-italy.html"},"modified":"2020-07-31T00:00:00","modified_gmt":"2020-07-31T00:00:00","slug":"organise-events-in-italy","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html","title":{"rendered":"Yes, you can organise events in Italy this summer"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p>These are difficult times and the events industry is getting creative in order to cope with the ever-changing restrictions on public gatherings. Our customers have been asking more or less the same, pressing questions since March: is it at all possible to <strong>organise events in Italy?<\/strong> Can I organise an event to promote my brand, a press conference, a conference, or a team-building session for my employees? We will try to answer all these questions in this post.<br \/>\n<!--more--><\/p>\n<h3>Is it possible to organise events in Italy this summer?<\/h3>\n<p>The restrictions confirmed on July 15th leave ample room for <a href=\"https:\/\/en.smarteventi.it\/good_service.html\"><strong>corporate events<\/strong><\/a>, at least in the absence of significant changes in the pandemic\u2019s spread. A good rule of thumb, before proceeding with the organisation of any kind of public event, is to <strong>consult the updated provisions on the Ministry of Health&#8217;s website<\/strong>, and to contact the toll-free numbers set up by most Italian regions. As far as we know, at the moment, the <a href=\"\/ban-is-lifted-on-congresses-events-and-trade-shows-in-lombardy.html\"><strong>basic rules that apply to all events<\/strong><\/a> are the same as those enforced in shops, restaurants, and offices: face masks must be worn indoors, social distancing should be maintained and mass gatherings avoided, and those who have been quarantined due to symptoms or to having been in contact with people who tested positive for Covid-19 are not allowed to attend any kind of event.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-7079\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/organise-events-in-Italy-2.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Would you like to organise your corporate events in Italy? Call us today!<\/a>\n<h3>What kind of events should be organised?<\/h3>\n<p>For event organisers, restrictions are important variables, because they not only affect safety, but also the actual feasibility of the event, the costs, and the number of attendees. These aspects are particularly important in the case of promotional events, whose effectiveness is closely linked to the number of participants. Event organisers have many obligations, under the official guidelines: <strong>they must ensure all attendees have their temperature taken upon entering the venue and they are to keep the attendees\u2019 telephone numbers for two weeks<\/strong>. What the guidelines can\u2019t tell us, however, is how to reconcile these new rules with financial sustainability, how to identify the right venue, or how to calculate the real capacity of a space and make sure that it can be used appropriately. Are there types of events that are more compromised than others because of the new regulations? <strong>Many Italian companies are adopting creative solutions, adapting classic formats to the new situation<\/strong>. Outdoor cinemas and drive-ins are perfect examples. These formats are suitable for any type of event involving multimedia presentations, both live or pre-recorded. Both formats make it very easy to ensure social distancing, but also add a touch of retro style to the event, turning what could be perceived as an imposition into a unique quirk that contributes to the atmosphere.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-7078\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/organise-events-in-Italy-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<h3>How to make events financially sustainable?<\/h3>\n<p>The lifting of the pre-existing event ban was not the solution to all problems for brands, companies, and event organisers. Of course, events can now be organised in Italy, but <strong>each individual event has higher costs<\/strong> &#8211; due to the necessary sanitization measures &#8211; <strong>and lower ROI<\/strong>, due to the reduced number of people that can be admitted in indoor and outdoor venues. How do we solve this problem? Is it necessary to resign ourselves to working with reduced profit margins or even at a loss until the end of this crisis? Once again, technology comes to our aid. <a href=\"https:\/\/www.hypersmarter.com\/en\/\"><strong>The creation of &#8220;hybrid&#8221; events<\/strong><\/a>, with real and virtual elements combined to create a flexible, adaptable experience that can be enjoyed on multiple levels. For example, it is possible to organise make events physically accessible to a limited number of people and at the same time offer an equally interactive but cheaper, virtual experience to those who cannot or do not want to participate personally in a public event. This allows the organisers to extend the target audience geographically as well as expanding their target demographics.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Call us today to plan your next event in Italy!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>These are difficult times and the events industry is getting creative in order to cope with the ever-changing restrictions on public gatherings. Our customers have been asking more or less the same, pressing questions since March: is it at all possible to organise events in Italy? Can I organise an event to promote my brand, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":17289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1422,1423,1424,1425,1508],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yes, you can organise events in Italy this summer - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"The ban on events has been lifted and it is now possible to organise events in Italy, provided that certain rules are followed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, you can organise events in Italy this summer - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"The ban on events has been lifted and it is now possible to organise events in Italy, provided that certain rules are followed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/organise-events-in-Italy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/organise-events-in-Italy.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/organise-events-in-Italy.jpg\",\"width\":730,\"height\":304},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/organise-events-in-italy.html\",\"name\":\"Yes, you can organise events in Italy this summer - 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