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A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion influencer Chiara Ferragni<\/strong><\/a> sparked some controversy. Some found it disheartening that one of the most illustrious cultural institutions in Italy should choose an Instagram celebrity as a testimonial. Others hailed this initiative as an effective way to bring young people close to what is commonly thought of as \u201chigh\u201d culture. What can\u2019t be discounted, however, is that the Uffizi Gallery, besides being one of the most famous museums in the world, is also one of Florence\u2019s financial powerhouse, with a balanced budget of over 30 Million Euros. What led to this unusual collaboration? Much like everything else, Italian museums had to reckon with the harsh divide between the pre-pandemic economy and the post-pandemic one. The Uffizi Gallery was among the first cases of successful re-openings when the harshest lockdown was lifted, which contributed significantly to the city\u2019s economy as well as its psychological recovery. Eike Schmidt, who was nominated Director of the Gallery in 2015, is particularly proud of this achievement. And he also stands by his decision to entrust the promotion of the museum to Chiara Ferragni.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Ieri ed oggi … I canoni estetici cambiano nel corso dei secoli. L\u2019ideale femminile della donna con i capelli biondi e la pelle diafana e\u0300 un tipico ideale in voga nel Rinascimento. Magistralmente espresso alla fine del ‘400 da #SandroBotticelli nella Nascita di #Venere attraverso il volto probabilmente identificato con quello della bellissima Simonetta Vespucci, sua contemporanea. Una nobildonna di origine genovese, amata da Giuliano de\u2019Medici, fratello minore di Lorenzo il Magnifico e idolatrata da Sandro Botticelli, tanto da diventarne sua Musa ispiratrice. Ai giorni nostri l\u2019italiana Chiara Ferragni, nata a Cremona, incarna un mito per milioni di followers -una sorta di divinita\u0300 contemporanea nell\u2019era dei social – Il mito di Chiara Ferragni, diviso fra feroci detrattori e impavidi sostenitori, e\u0300 un fenomeno sociologico che raccoglie milioni di seguaci in tutto il mondo, fotografando un\u2019istantanea del nostro tempo. ENG: Beauty standards change in the course of time. The female ideal of a blonde- haired woman with diaphanous skin is a very common beauty model in the Renaissance. Masterfully expressed by the Florentine Sandro Botticelli in The birth of Venus maybe portraying the face of one of his contemporary, Simonetta Vespucci. A beautiful noble woman, of Genoese origin, beloved by Giuliano de\u2019 Medici, the younger brother of Lorenzo the Magnificent ; she was so worshiped by Sandro Botticelli that she became his muse. Nowadays, Chiara Ferragni, born in Cremona, embodies a role model for millions of followers – a sort of contemporary divinity in the era of social media – The myth and the story of Chiara Ferragni, argued by harsh critics and supported by faithful fans, is a real sociological phenomenon that involves millions of supporter worldwide and it can undoubtedly be considered a snap-shot of our time.<\/a><\/p>\n A post shared by Gallerie degli Uffizi<\/a> (@uffizigalleries) on
\n<\/p>\nPre-pandemic vs post-pandemic<\/h3>\n
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