{"id":17537,"date":"2020-12-01T00:00:00","date_gmt":"2020-12-01T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/geco-2021-online-sustainability-summit.html"},"modified":"2020-12-01T00:00:00","modified_gmt":"2020-12-01T00:00:00","slug":"geco-2021-online-sustainability-summit","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html","title":{"rendered":"Join GECO 2021, the first online sustainability summit"},"content":{"rendered":"<hr>\n<p><\/p>\n<hr>\n<p><\/p>\n<hr>\n<p>What should a sustainability-themed event look like? First of all, in our opinion, it should be&#8230; sustainable! And <a href=\"\/what-you-need-to-know-about-virtual-trade-shows.html\"><strong>trade shows<\/strong><\/a>, like all major events, unfortunately, rarely succeed in being sustainable. Not only because it is logistically challenging to optimise a large venue\u2019s energy consumption and reduce waste, but also because the large number of people travelling to the same destination inevitably has an impact on the environment. The first major exception in this sense is GECO, the sustainability summit that will be held <a href=\"https:\/\/www.gecoexpo.com\/en\/\"><strong>from 28 to 30 January 2021<\/strong><\/a>. This is a large-scale, fully digital event, which <strong>will allow all sustainability-focused technology and innovation companies to meet, exchange ideas and interact in a sophisticated 3D environment, without having to travel or generate waste.<\/strong><br \/>\n<!--more--><\/p>\n<h3>An online sustainability summit designed for companies with a vision<\/h3>\n<p>Sustainability could be the key to economic recovery. In fact, innovation and sustainable practices are widely pointed to as tools for creating wealth and jobs, as well as responsible objectives to be pursued. This is why GECO aims to bring together all companies and professionals working in these fields and pursuing innovation in all areas connected with environmental sustainability, f<strong>rom energy optimisation to waste reduction, from <a href=\"\/responsible-tourism-venice.html\">responsible tourism<\/a> to circular economy<\/strong>. It will be a promotional opportunity for all brands that aim to maintain their visibility in this critical and delicate phase. And, above all, it will be <strong>an entirely sustainable experience, which will not require travel or waste, as it will take place entirely in a virtual venue, which all participants will be able to access from their devices.<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-7293\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-3.jpg\" alt=\"\" width=\"1920\" height=\"900\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Would you like to attend? Call us today!!<\/a>\n<h3>Digital trade shows are the future&#8230; and they are here to stay<\/h3>\n<p>Will we go back to organising &#8220;normal&#8221; trade shows? Of course, we will do it as soon as it is safe to gather and spend time together again. However, the lessons we have learned this year will stay with us, forming part of our experience and changing the way we approach this type of event. For many companies &#8211; especially small ones, who do not have a substantial budget for promotional events &#8211; the opportunity to participate in an online sustainability summit without having to travel has opened up new horizons. <strong>Virtual events, in fact, are also accessible to professionals who would normally not be able to afford long journeys to take part in a trade show<\/strong>. This increased accessibility is an advantage for the industry and the market in general, as it offers participants an unprecedented range of options. For this reason, events such as GECO will certainly be repeated, even using &#8220;hybrid&#8221; formulas, in the years to come<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-7292\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-2.jpg\" alt=\"\" width=\"1366\" height=\"768\" \/><\/p>\n<h3>GECO\u2019s focus<\/h3>\n<p>What can we expect from an online sustainability summit? What do we actually mean by \u201csustainability&#8221; anyway? The topic is very broad and can be considered from different points of view. We will certainly be talking about innovation, giving space to all companies that are committed to the development of new technologies for energy optimisation, new sustainable mobility models, or the creation of sustainable materials to replace single-use plastics. <strong>Sustainability, however, does not only mean technological innovation but also involves a new way of thinking about human activities<\/strong>: for this reason, plenty of room will be offered to discuss sustainable tourism practices and promote tour operators that stimulate a more responsible attitude among travellers, encouraging sustainable practices and a respectful approach to other cultures. Raising awareness one of the main goals of this event, founded on the firm belief that sustainability is not only a shared human duty, but also an indispensable tool for economic growth and the creation of opportunities and jobs that can help us through the current crisis.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-7291\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-1.jpg\" alt=\"\" width=\"1920\" height=\"900\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/en.smarteventi.it\/contact_us.html\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #dd9933\" >Would you like to organise a virtual trade show? Call us today!!<\/a>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What should a sustainability-themed event look like? First of all, in our opinion, it should be&#8230; sustainable! And trade shows, like all major events, unfortunately, rarely succeed in being sustainable. Not only because it is logistically challenging to optimise a large venue\u2019s energy consumption and reduce waste, but also because the large number of people [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":17544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1406,1407],"tags":[1422,1424,1883,1508,1481,1473,1507,1887],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Join GECO 2021, the first online sustainability summit<\/title>\n<meta name=\"description\" content=\"GECO 2021 is the first major online sustainability summit. It will be held from 28 to 30 January 2021. This is a large-scale, fully digital event\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join GECO 2021, the first online sustainability summit\" \/>\n<meta property=\"og:description\" content=\"GECO 2021 is the first major online sustainability summit. It will be held from 28 to 30 January 2021. This is a large-scale, fully digital event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-01T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-4.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/sustainability-summit-4.jpg\",\"width\":1366,\"height\":768},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html\",\"name\":\"Join GECO 2021, the first online sustainability summit\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/geco-2021-online-sustainability-summit.html#primaryimage\"},\"datePublished\":\"2020-12-01T00:00:00+00:00\",\"dateModified\":\"2020-12-01T00:00:00+00:00\",\"description\":\"GECO 2021 is the first major online sustainability summit. 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