increasing popularity of TikTok<\/strong><\/a>, the Facebook-owned social network introduced a new format of video content meant to encourage user creativity in the form of 15-30 second videos. In the new Instagram interface, reels are placed front and centre, which gives us an indication of the importance Instagram is attributing to this new function. When it comes to reel-friendly videos, however, brands are still way behind regular users in terms of engagement and virality. In 2021, we expect TikTok and Instagram marketing to develop new languages, rather than acquiring new tools, to tune in to the \u201czeitgeist\u201d of these platforms, delivering the kind of snappy, entertaining, and engaging content that users want to see and share.<\/p>\n![\"\"](\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/online-marketing-trends-for-2021-2.jpg\")
<\/p>\n
LinkedIn embraces its \u201chuman\u201d side<\/h3>\n
LinkedIn has undergone several changes over the past year, partly due to the platform itself and partly to the organic altering of its users\u2019 habits. Structural changes include the introduction of stories \u2013 about which many users are still on the fence \u2013 and of post reactions, in a clear attempt at emulating Instagram and Facebook and injecting a more emotional element into the professional interactions that take place on LinkedIn. Other new features include polls and live streaming. Marketers, so far, are still experimenting with the type of content needed, whereas users seem to appreciate the more human approach at a time when the barriers between professional and private interactions are becoming thinner and thinner. A more direct and casual attitude seems to be welcome, since it recreates the kind of interaction that would normally occur in an office or corporate event environment, both of which are currently unavailable to most professionals and sorely missed, particularly by those who were not used to working remotely.<\/p>\n
Call us today to launch your brand new product on the Italian market<\/a>\n","protected":false},"excerpt":{"rendered":"Online marketing tools are evolving faster than ever and, as our lifestyles turned increasingly more \u201cconnected\u201d and social media took over an even larger slice of our daily interactions, platforms are scrambling to stay up to date and chase after each other with new features. As usual, we start our year by looking at what\u2019s […]<\/p>\n","protected":false},"author":8,"featured_media":17680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1500,1507],"yoast_head":"\n
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<\/p>\n