{"id":17735,"date":"2021-02-26T00:00:00","date_gmt":"2021-02-26T00:00:00","guid":{"rendered":"https:\/\/blog.smarteventi.it\/marketing-an-online-event-3-tips-for-organisers.html"},"modified":"2021-02-26T00:00:00","modified_gmt":"2021-02-26T00:00:00","slug":"marketing-an-online-event-3-tips-for-organisers","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/marketing-an-online-event-3-tips-for-organisers.html","title":{"rendered":"Marketing an online event: 3 tips for organisers"},"content":{"rendered":"
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Online events, such as webinars and digital conferences, are the new normal and things are not going to change as fast as we hoped or expected. Moreover, as we have already discussed, there are advantages to this kind of event, such as the ability for organisers to reach global audiences with more or less the same effort it would take them to connect to local ones<\/strong>. Marketing an online event and making it successful is no longer a question of budgeting for poster campaigns and flyer deliveries, but rather a matter of technique and optimisation, of mastering the online tools at our disposal and impacting the highest possible number of relevant users with the minimal possible investment, thus maximising ROI. Here\u2019s what you need to know before you start planning your campaign<\/strong><\/a>.
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Marketing an online event on social media<\/h3>\n

Depending on your target audience, selecting one social media platform over the other might make a huge difference<\/strong> when you are marketing an online event. Many interest-based communities, for instance, are still to be found on Facebook, but if you want to address professionals in a specific branch and give your event credibility and gravitas, LinkedIn is definitely the place to be. While it doesn\u2019t hurt to be present on multiple platforms, you should always budget your paid promotion in a way that privileges the social networks your prospect attendees use the most.<\/p>\n

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Planning an online event? Call us now!<\/a>\n

Pick an interesting title, but keep it clear and simple<\/h3>\n

It is no easy feat to be intriguing and interesting while at the same time keeping your message unequivocally clear, and yet this is precisely what you need to do when marketing an online event \u2013 if you expect people to register and give you their time and\/or their money. Your event title should be short and sweet, ideally under 140 characters<\/strong>. It is therefore advisable to put your USP first, be it the star panellist you booked or the professional training subject you will be discussing. Teasing or leaving anything to the imagination in an event title is inadvisable: if users don\u2019t know what to expect, they will simply invest their resources elsewhere.<\/p>\n

Have a perfect landing page<\/h3>\n

Landing pages have never been more important. Once you got your potential attendees to click on your event ad, you need to make sure they don\u2019t regret giving you those precious seconds of their attention. It may well be said that 50% of your online event\u2019s success will depend on the effectiveness of your landing page<\/strong>. Always talk to professionals to make sure you welcome your audience into a visually appealing world in which information is organised clearly and effectively. Ideally, the user should be able to find everything they need at a glance, without scrolling, and be guided seamlessly towards conversion (booking a ticket, reserving a spot, registering with their data) with a clear and easy call-to-action.<\/p>\n

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Find your audience<\/h3>\n

Easier said than done, isn\u2019t it? And yet, social media are fantastic tools in this respect. Take some time fine-tuning your target audience settings before launching a campaign. All social media platforms now have tools that allow you to segment audiences based on interests, demographics, and behaviour<\/strong>. It goes without saying that, in order to use said tools to your advantage, you will need to know exactly who your target audience is, what groups it can be divided into, what individual groups like and dislike, what differentiates them from one another and what they have in common. If you haven\u2019t researched your audience (or audiences) ahead of time, no automated segmentation tool will be able to do it effectively for you.<\/p>\n

Launch your brand in Italy! Call us now!<\/a>\n","protected":false},"excerpt":{"rendered":"

Online events, such as webinars and digital conferences, are the new normal and things are not going to change as fast as we hoped or expected. Moreover, as we have already discussed, there are advantages to this kind of event, such as the ability for organisers to reach global audiences with more or less the […]<\/p>\n","protected":false},"author":8,"featured_media":17740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1407],"tags":[1500,1848,1878],"yoast_head":"\nMarketing an online event: 3 tips for organisers - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"When marketing an online event, you need to connect to the right audience across a variety of platforms. 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