{"id":18479,"date":"2021-11-04T10:38:55","date_gmt":"2021-11-04T10:38:55","guid":{"rendered":"https:\/\/blog.smarteventi.it\/ricerche-di-mercato-a-basso-budget-ecco-tre-idee-per-la-tua-azienda.html"},"modified":"2026-02-20T10:08:10","modified_gmt":"2026-02-20T10:08:10","slug":"three-tips-for-low-budget-market-research","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/three-tips-for-low-budget-market-research.html","title":{"rendered":"Three tips for low-budget market research"},"content":{"rendered":"

In times of crisis, most companies cut back on market research. It is ironic that we know this because of a number of market researches, mostly conducted by public organisations, as well as by large private companies. This is because, of course, when money is tight it comes natural to stick to essential investments and expenses<\/strong>, i.e. in those aspects of business without which a company cannot survive (such as production and personnel). This means that choices are made, consciously or otherwise, about what is not essential, and it is usually agreed that the company will continue to have a more or less reliable customer base, even if the message is not perfectly on target. This is, of course, precisely the kind of mistake onw should strive to avoid: if there is a crisis, it is clear that the customer base needed to maintain turnover and growth is no longer available<\/strong>. This is the very moment to identify and acknowledge the audience’s true needs. This phenomenon has occurred on a very large scale in our own industry – the events business – over the last two years. Faced with a slump in business volume, many people have chosen to save money on market research, thus remaining somewhat ‘blind’ to the needs of their customers. Is there a way to resolve this conflict? Can research be done without huge investments? Yes, through corporate event marketing services<\/strong><\/a> and creative team building proposals that help companies stay connected with their audience in a strategic and effective way. Here\u2019s how.<\/p>\n

<\/p>\n

Use social media wisely<\/h3>\n

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\nOne of the first solutions companies rely on when they choose to save money on market research are social networks, many of which allow users to conduct surveys among their followers or fans by asking multiple-choice questions or simply soliciting comments and feedback. There is nothing wrong with taking into account the opinion of social media users, of course, but it would be a mistake to rely too much or – worse – exclusively on these tools. This is because free social tools are usually limited in their insight potential and, above all, relate to a specific audience.There are very few cases in which a company’s audience identifies entirely with its social following<\/strong>. It is therefore important to know what questions to ask the audience you can reach on these platforms, based on their demographics and the relationship the brand has with social media. In short, giving too much importance to the data that emerges from this kind of ‘market research\u2019 could be misleading.<\/p>\n

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Call us today to plan your next marketing campaign!<\/strong><\/a><\/p>\n

Rely on existing market research<\/h3>\n

.
\nNot all tools that fit a low budget are free: it is often possible to access research made by others at a reduced cost<\/strong>. As we mentioned at the beginning, a lot of market research is conducted by private groups or independent organisations and then published, often in specialist journals dedicated to a certain industry. Investing in this type of resource, such as whitepapers or databases, will certainly cost less than commissioning specific research and, although the parameters of the study may not be perfectly aligned with the brand’s requirements, if you want to learn more about a certain industry, this is a good place to start. Let’s consider the business event field: knowing how much the average company in your area is planning to spend on events over the next year might help you find and target new clients. It’s not about generating leads, but about understanding what customers don’t need anymore<\/strong>, in order to avoid offering a service that is not in demand.<\/p>\n

\"\"<\/p>\n

Ask loyal customers for feedback<\/h3>\n

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\nEvery company can rely on a unique pool of information, provided by its loyal customers. Customers who regularly choose a certain brand are invaluable to the marketing industry. These customers already have a positive opinion of the brand and routinely integrate it into their lives or professional practices. It stands to reason, then, that they will be more inclined to communicate and will appreciate being asked for feedback. Therefore, it is an excellent idea to start with your own customer base and ask specific questions, with a solid strategy, to figure out what they have in common<\/a><\/strong>, what motivates them, why the brand has made a difference for them. Based on this data, you can think about targeting a campaign to find other users with the same needs. Be careful, though: when leveraging feedback from loyal customers, it’s important to avoid the “copy-paste” effect: instead, contact your best customers using carefully-crafted, individual messages that show you value their relationship with the company and, if you can, offer them something in return when you involve them in your research.<\/p>\n

Are you planning a marketing campaign? Call us today!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In times of crisis, most companies cut back on market research. It is ironic that we know this because of a number of market researches, mostly conducted by public organisations, as well as by large private companies. This is because, of course, when money is tight it comes natural to stick to essential investments and […]<\/p>\n","protected":false},"author":8,"featured_media":18414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1395],"tags":[1905,1898,1901,1899,1500,1907,1908,1906],"yoast_head":"\nThree tips for low-budget market research Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Can you access valuable and actionable market research data without breaking the bank? 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