{"id":18677,"date":"2016-05-16T10:48:52","date_gmt":"2016-05-16T10:48:52","guid":{"rendered":"https:\/\/blog.smarteventi.it\/pop-up-shop-4-cose-da-sapere-prima-di-aprirne-uno.html"},"modified":"2021-12-15T15:14:37","modified_gmt":"2021-12-15T15:14:37","slug":"pop-up-shop-4-things-that-you-need-to-know-before-opening-one","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/pop-up-shop-4-things-that-you-need-to-know-before-opening-one.html","title":{"rendered":"Pop-up shop: 4 things that you need to know before opening one"},"content":{"rendered":"

The design and manufacturing of goods has been revolutionized in recent years and distribution has to keep up with it. Those who manage to create a product thanks to crowdfunding<\/strong>, for example, could have problems accessing the large-scale distribution circuit and probably would not benefit from it even if they would eventually have access. This is just one of the many circumstances that make the choice of a pop-up shop useful and advantageous<\/strong> or, as we call it only in Italy for mysterious reasons, a temporary shop<\/strong>. Curiously, the original definition places the accent on the beginning of the experience, while the one that is most popular in Italy puts it on the temporal limit that encloses it. In every way you want to consider it, the hype of pop-up shops has spread from small businesses to big brands<\/strong>, which have recognised their potential. Who should open a pop-up shop and why? What are the most important things to know before opening one?<\/strong> Here is a small guide to navigate yourself in the world of “hit and run” shops.
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1. Do you have a prototype to test? The pop-up shop will be your market research<\/h3>\n
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Have you finally managed to put into production the first two hundred units of your new backpack with a revolutionary design, your sports bicycle made of pressed cardboard, your revolutionary edible cutlery? Very well, this means that a few hundred people have been involved enough with your crowdfunding campaign therefore wanting to invest in an original gadget<\/strong>. How to understand if this initial good luck will translate into an interest that justifies mass production? Producing a good in such quantities as to justify large-scale distribution is extremely expensive and, even once you have brought your product on the shelves, it will be necessary to invest substantial sums to promote it<\/strong>, in order to prevent it from being swallowed up in the sea of \u200b\u200bcompetition<\/strong>. The solution? A real road test of your product. A pop-up shop has very low costs compared to a traditional shop<\/strong> and, due to the very nature of the format, foresees having to sell – and therefore produce – for a limited time. This will allow you to test the audience’s reaction<\/strong>, but also to build brand identity in a context where there is no risk that competitors with a longer commercial tradition will have the chance to steal your show.<\/div>\n
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