{"id":18737,"date":"2021-12-23T10:16:43","date_gmt":"2021-12-23T10:16:43","guid":{"rendered":"https:\/\/blog.smarteventi.it\/video-brevi-e-csr-ecco-le-tendenze-del-marketing-per-il-2022.html"},"modified":"2021-12-23T11:07:27","modified_gmt":"2021-12-23T11:07:27","slug":"short-videos-and-csr-marketing-trends-for-2022","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/short-videos-and-csr-marketing-trends-for-2022.html","title":{"rendered":"Short videos and CSR: marketing trends for 2022"},"content":{"rendered":"

Like every year, we find ourselves, in December, taking stock and analysing how marketing has changed and what new trends are emerging. Or, in some cases, which old trends will make a comeback. Change has always been fast in this industry, but in the last couple of years, the pace of evolution has increased considerably<\/strong>, especially during the long lockdown months that have shifted our existence almost entirely online. A general look at the current situation suggests that while in the past a successful marketing strategy<\/strong><\/a> involved using the right platforms to create and deliver targeted ads to the right audience, nowadays success is much more dependent on branding and the ability of business leaders to make bold choices<\/strong>. Engaging directly with the audience<\/strong>, especially in B2C marketing, is becoming increasingly important, while formats are becoming shorter<\/strong> and more suitable for ‘background’ consumption, requiring only partial user participation. Let’s take a look at some of the marketing trends for 2022.<\/p>\n

<\/p>\n

Short videos and CSR: marketing trends for 2022<\/h4>\n

Analytics will become even more important than they already are<\/h3>\n

Is it really possible for analytics to become more important than they already are? It certainly seems so, and the reason behind it is quite straightforward: budgets are cut in crisis<\/strong>. This means that hardly anyone can afford to invest or re-invest just because of a generalized belief in a certain strategy if the results are not measurable within a specific timeframe. Companies need ROI to justify their spending at a time when funds are limited. So not only will it be important to make extensive use of analytics, but it will also be important to be selective about them, to focus on conversions<\/strong>, leads, and figures that truly identify the processes that deliver sales and growth, rather than the so-called ‘vanity metrics’ – such as acquiring a large number of followers that are not qualified and do not generate leads.<\/p>\n

Call us to plan your marketing strategy!!<\/strong><\/a><\/p>\n

Short videos are still dominating the market<\/h3>\n

TikTok has ushered in a certain type of short video format that has taken over almost all other content. Now ubiquitous on all other social networks, short, vertical videos are not only shared through TikTok, but also uploaded directly to other platforms. As is always the case, the most popular format tends to be the most effective, but also the most competitive. This means that, in order to stand out, brands can\u2019t afford to compromise on quality. If well managed, this format produces one of the highest ROIs in the market<\/strong> and it is, therefore, natural for it to receive increasing attention in the coming year. Particularly useful for increasing brand awareness, this type of content is undoubtedly amont the top marketing trends for 2022.<\/p>\n

\"tendenze<\/p>\n

CSR: brands are expected to be socially responsible<\/h3>\n

Corporate Social Responsibility is an indispensable component of a successful brand, in any industry. Users expect companies to be transparent and to commit to certain core values<\/strong> such as environmental and social sustainability<\/strong><\/a>, non-discrimination, and consumer protection. In order to verify the consistency of a brand’s values, a large number of sites have sprung up to collect information and opinions from customers, employees, and former employees on issues such as the quality of the working environment, equal opportunities, social justice, and the more or less sustainable practices employed by each brand. More and more consumers are basing their purchasing decisions on the real or perceived CSR of brands.<\/p>\n

Audio content is on the rise<\/h3>\n

Alongside video content, audio content is also gaining traction. We can’t yet say that this content is dominating marketing strategies – especially in B2C campaigns – but audio formats, such as podcasts<\/strong><\/a>, deserve a mention for the speed with which they are establishing themselves and the effectiveness that users attribute to them. The satisfaction of marketers and companies that have chosen audio content for their promotion suggests that, if only through word of mouth, the use of these tools will increase considerably in the coming year. This certainly means that there will be greater interest in podcasts, radio and audio content in general, but also that the market could quickly become saturated, leading to increased competitiveness.<\/p>\n

\"tendenze<\/p>\n

Contattaci per lanciare la tua prossima campagna!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Like every year, we find ourselves, in December, taking stock and analysing how marketing has changed and what new trends are emerging. Or, in some cases, which old trends will make a comeback. Change has always been fast in this industry, but in the last couple of years, the pace of evolution has increased considerably, […]<\/p>\n","protected":false},"author":8,"featured_media":18730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1396],"tags":[1905,1899,1907,1908,1906],"yoast_head":"\nShort videos and CSR: marketing trends for 2022 - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"What will be the marketing trends for 2022? 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