{"id":18977,"date":"2022-02-14T07:39:59","date_gmt":"2022-02-14T07:39:59","guid":{"rendered":"https:\/\/blog.smarteventi.it\/remarketing-che-cose-e-come-farlo-nel-modo-giusto.html"},"modified":"2022-02-14T07:48:17","modified_gmt":"2022-02-14T07:48:17","slug":"remarketing-what-it-is-and-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html","title":{"rendered":"Remarketing: what it is and how to do it right"},"content":{"rendered":"

The online sale of products and services is a practically universal necessity: even brick-and-mortar shops, especially during the pandemic, have equipped themselves with online stores to take customer orders<\/strong>. This sales channel has specific advantages and problems, which are different from those occurring during direct sales. One such problem is customer dropout during the purchase process<\/strong>. If you have an online store, you have certainly had to deal with this type of occurrence: the user browses for a product, views it, maybe saves it, but does not buy it, maybe they even add it to their basket but do not complete the payment. After that, the session ends: the customer has left the website. Why? Is it possible to reach that customer and rekindle their original interest in making a purchase? This is where remarketing<\/strong> can help you.<\/p>\n

<\/p>\n

What is remarketing?<\/h3>\n

Remarketing is a form of personalised online marketing<\/strong><\/a>, which generates specific messages for users who visit your online store without converting into buyers. Obviously this is a technique that can be applied within the limits of privacy regulations: in order to know where to reach the customer once they have left the website you need to have some data on their user profile<\/strong>. Such data can be obtained through cookies – to be used with all the disclaimers and opt-outs required by current laws – or when the customer creates and uses their own user account on the online store. The most common example is Amazon: if you log into your account and search for or view a product without buying it, you will periodically receive emails reminding you of your interest in that product. Similarly, if you accept the cookies of an online store and browse through it, without logging in, it is likely that the automatic ads that will accompany you when you leave the store will contain the products you have looked at without buying them.<\/p>\n

\"\"<\/p>\n

Call us today to launch your next campaign!<\/strong><\/a><\/p>\n

Types of remarketing<\/h3>\n

This term actually refers to slightly different techniques, so it is worth briefly exploring the two different types of remarketing. Static remarketing<\/strong>, for instance, shows the user a generic ad and redirects them to the home page of the online store, while dynamic remarketing<\/strong> – which is more common – includes the specific product the user viewed in the ad and redirects them to the page where that product can be purchased. It is not difficult to imagine that these two techniques may be different in their effectiveness: wherever possible, personalisation of the customer experience is always preferable.<\/p>\n

Choosing the right technology<\/h3>\n

When creating your online store<\/strong><\/a>, remember to optimise it for the purpose it really serves: sales. Of course brand awareness is important and is usually a great side effect of good remarketing, but when choosing the platform and tools to be used you should first focus on the commercial effectiveness of the relevant solutions<\/strong>. It is important, for instance, that the platform you choose to use offers you good analytics tools and tracking tags so that you can objectively assess the effectiveness of each promotional campaign. Based on these, you will be able to personalise your audience engagement<\/strong> and improve the average response to your messages. It is also essential to use tools and platforms that have good social integration tools and are easy to use on mobile devices.<\/p>\n

\"Remarketing\"<\/p>\n

Work on ad quality<\/h3>\n

Ads are the main material in remarketing campaigns. Based on these messages, the customer should remember the product positively and get motivated to commit to the purchase. It is therefore essential to rely on professionals to manage and create campaigns with clear ads, well-written and easy to interpret copy, and eye-catching images that reflect the brand values.<\/p>\n

Conclusions<\/h3>\n

A remarketing campaign is a great, largely automated way to improve the performance of your online store and is one of the few techniques whose ROI can be almost immediate and give you an instant measure of the effectiveness of your choices.<\/p>\n

Need a marketing campaign? Call us today!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The online sale of products and services is a practically universal necessity: even brick-and-mortar shops, especially during the pandemic, have equipped themselves with online stores to take customer orders. This sales channel has specific advantages and problems, which are different from those occurring during direct sales. One such problem is customer dropout during the purchase […]<\/p>\n","protected":false},"author":8,"featured_media":18970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1395],"tags":[1905,1899,1906,1924],"yoast_head":"\nRemarketing: what it is and how to do it right - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Every good online marketing strategy must include an element of Remarketing: tailor your adverts to your target audience!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: what it is and how to do it right - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"Every good online marketing strategy must include an element of Remarketing: tailor your adverts to your target audience!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-14T07:39:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-14T07:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Remarketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Remarketing-1.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Remarketing-1.jpg\",\"width\":1200,\"height\":500,\"caption\":\"Remarketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/remarketing-what-it-is-and-how-to-do-it-right.html\",\"name\":\"Remarketing: what it is and how to do it right - 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