{"id":19091,"date":"2022-03-10T12:01:38","date_gmt":"2022-03-10T12:01:38","guid":{"rendered":"https:\/\/blog.smarteventi.it\/i-reels-arrivano-su-facebook-novita-per-creator-e-inserzionisti.html"},"modified":"2022-03-10T12:08:37","modified_gmt":"2022-03-10T12:08:37","slug":"facebook-is-launching-reels-new-opportunities-for-creators-and-advertisers","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/facebook-is-launching-reels-new-opportunities-for-creators-and-advertisers.html","title":{"rendered":"Facebook is launching Reels: new opportunities for creators and advertisers"},"content":{"rendered":"

After launching Reels successfully on Instagram, Meta is introducing them for Facebook as well. They will work on both iOS and Android. After an initial test phase in Mexico, the United States, and Canada, the company has announced that they will be available in 150 countries, including Italy.<\/p>\n

These short-form videos have already proved highly effective in allowing creators to successfully promote themselves and their business. Launched in 2020 on Instagram, they ended up being a huge success<\/strong>. Therefore, Zuckerberg had no choice but to follow the trend and try to optimise it, given the algorithm’s tendency to reward video content and particularly this new type of short format.<\/p>\n

We deliver bespoke, creative marketing strategies for your brand. Call us today!<\/strong><\/a><\/p>\n

Facebook Reels: new tools and features<\/h3>\n

Reels are designed to be short, snackable videos lasting a few seconds and often enhanced by music and animation effects. Precisely because they are short, they are well-suited to share any type of content: educational, entertaining or inspirational. Moreover, the platform users tend to watch a\u00a0quick-fire succession of clips, as the interface is designed to keep them scrolling. How will they work? Here\u2019s what Meta recently announced.<\/p>\n

To create your own Reel, you need to open the Facebook app, tap \u201ccreate\u201d on the Reels section on Feed and record a video or use an already existing clip. Videos will be between 15 and 60 seconds long. Captions, effects, text, audio, and a description can also be added. Facebook Reels are set to public, but you can limit access to friends by changing the settings.<\/p>\n

Starting from February 2022, Facebook are able to share Reels in their Stories and the platform\u2019s Watch tab and to get suggestions from the platform to reach their target audience. The Remix feature will allow them to include in their content all or part of another creator\u2019s reel, provided that the new video is no longer than 60 seconds. It will also be possible to save unfinished content as drafts.<\/p>\n

\"\"<\/a><\/p>\n

Meta will also introduce other new video clipping tools in the coming months, for creators who publish live or long-form videos. It will also be possible to try out different formats. The final goal is to make it easier for those who use social media platforms to promote their company or for influencers to grow their following.<\/p>\n

Among other things, it will be easy to follow the creators directly from the Reels<\/strong>, like and comment on them, or share them. Will Facebook Reels be able to compete with TikTok and win back the attention of the younger audiences, who have long since migrated to other platforms? And will they make a real difference to those for whom web positioning is essential and who are therefore constantly looking for smart solutions for online communication<\/strong><\/a>?<\/p>\n

\"\"<\/a><\/p>\n

More options for creators and advertisers<\/h3>\n

Meta will shell out $1 billion<\/strong> to reward creators who achieve more visibility and interactions, and in this direction, the Reels Play Bonus programme will pay up to $35,000 per month, based on the views of the Reels.<\/p>\n

Facebook is also trying to build direct monetization options for the Reels through fan support and overlay ads that will be present in the format of banner ads at the bottom of the Reel or stickers placed by the creator anywhere within the video.<\/p>\n

There will also be new tools for advertisers, who are always keen to create campaigns tailored to their brand<\/strong>. Firstly, there will be new brand suitability controls, including \u201cPublisher Lists\u201d, \u201cBlocklists\u201d, \u201cInventory Filters\u201d and \u201cDelivery Reports\u201d for banner and sticker ads in Facebook Reels. These new options will grant advertisers more control over their ads appearing in spaces that don’t suit their brand\u2019s image and values.<\/p>\n

We will create the perfect marketing campaign for your brand. Call us today!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After launching Reels successfully on Instagram, Meta is introducing them for Facebook as well. They will work on both iOS and Android. After an initial test phase in Mexico, the United States, and Canada, the company has announced that they will be available in 150 countries, including Italy. These short-form videos have already proved highly […]<\/p>\n","protected":false},"author":17,"featured_media":19094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1396],"tags":[1917,1899,1906,1911,1926,1927],"yoast_head":"\nFacebook is launching Reels: new opportunities for creators and advertisers - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Facebook is launching Reels and opening up a world of new possibilities for both creators and advertisers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/facebook-is-launching-reels-new-opportunities-for-creators-and-advertisers.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook is launching Reels: new opportunities for creators and advertisers - 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