{"id":19242,"date":"2022-04-07T09:34:29","date_gmt":"2022-04-07T09:34:29","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=19242"},"modified":"2022-04-07T09:34:29","modified_gmt":"2022-04-07T09:34:29","slug":"marketing-events-on-tiktok-3-tips-for-your-campaign","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/marketing-events-on-tiktok-3-tips-for-your-campaign.html","title":{"rendered":"Marketing events on TikTok: 3 tips for your campaign"},"content":{"rendered":"

Dear companies, let us tell you: you do not understand TikTok. The youngest among social networks is no longer the exclusive domain of 13-year-olds and nowadays it boasts a large adult user base, but it continues to stand out for the prevalence of organic content and the emphasis placed on the creativity of the users themselves. This does not necessarily exclude the possibility of marketing your company on TikTok<\/strong><\/a>– there are specific tools provided by the platform – but it does mean that in order to do so it is necessary to master a very different language than that used on other social media. And many companies make blatant mistakes when confronted with this language. Some time ago, for instance, a well-known German news programme tried to appropriate the language of teenagers by forcing its highly serious journalists to perform dance routines. The result, from the point of view of younger audiences, can be summed up in one word: cringe. Today we will focus on marketing events on TikTok: this is a snap-guide for companies, especially B2B marketers, who want to promote their events on this social network<\/strong>.
\n<\/p>\n

Use trends only if they are relevant to your event<\/h3>\n

This is the first and most important rule for those who are going to market events on TikTok: trends are certainly the most fascinating feature on the platform, but trying to force them into your strategy not only results in often embarrassing outcomes, but also provides no advantage. If, in fact, the trend ends up directing your content to the wrong users, you will have wasted your promotional budget and compromised your brand identity without gaining any visibility with the target audience you are interested in. For companies, in general, it is particularly useful to follow trends set by prominent public figures<\/strong>. Above all, it is good to understand the trends you want to join: the implications and subcultures to which the trend relates should not be at odds with the spirit of the event and your brand philosophy.
\n\"\"<\/p>\n

Call us today to start your next social media campaign!<\/strong><\/a><\/p>\n

Marketing events on TikTok: ads are always a safe option<\/h3>\n

Paid ads are the most straightforward option that TikTok offers advertisers and it is always worth learning how to use them competently, especially when launching a marketing campaign or when you want to promote an event in a relatively short time-span. There are five paid options, but all of them require registration of a business account, which must be verified before you can start (the process takes about 24 hours and is extremely simple). Paid ads on TikTok fall into the following categories:
\nTop View,
\nBranded Effects
\nBranded Hashtag Challenges
\nIn-Feed ads
\nBrand Takeover<\/p>\n

It is important to learn about the different characteristics of each category in order to be able to select the most effective option for your specific event. For instance, if your goal is to sell tickets<\/strong>, you should use formats designed to capture the user’s attention with full-screen content, such as TopView and Brand Takeover. If, on the other hand, the goal is to engage users who are already attending an event<\/strong> and encourage them to share content that will help promote the event itself, as may be the case with a trade show that lasts several days, then it would be wiser to focus on branded effects or hashtag challenges. In-Feed ads, on the other hand, are perfect for creating hype around an event before a big announcement or official launch.
\n\"\"<\/p>\n

Create your own challenge to engage guests<\/h3>\n

TikTok is a perfect tool to increase engagement at an ongoing event and, in this case, creating a branded challenge can add a unique and unpredictable touch to the event’s atmosphere. And on the other hand, even the company itself knows that engagement is key. Which is why the company itself, – TikTok Italy – turned to us to organise a meeting with an afternoon team-building activity <\/strong><\/a> to stimulate the active participation of all the employees involved.<\/p>\n

Call us to plan your next event marketing campaign!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dear companies, let us tell you: you do not understand TikTok. The youngest among social networks is no longer the exclusive domain of 13-year-olds and nowadays it boasts a large adult user base, but it continues to stand out for the prevalence of organic content and the emphasis placed on the creativity of the users […]<\/p>\n","protected":false},"author":8,"featured_media":19240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1395],"tags":[1905,1899,1892,1951,1957,1911,1926,1927],"yoast_head":"\nMarketing events on TikTok: 3 tips for your campaign - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Marketing events on TikTok is possible, but most companies get it wrong. 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