{"id":19796,"date":"2022-08-11T07:52:41","date_gmt":"2022-08-11T07:52:41","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=19796"},"modified":"2022-08-11T07:52:41","modified_gmt":"2022-08-11T07:52:41","slug":"tiktok-generation-z-and-the-green-revolution","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html","title":{"rendered":"TikTok, Generation Z and the Green Revolution"},"content":{"rendered":"<p>TikTok, a mobile video platform with 15 million daily users, is the leading social channel for green issues and eco-friendly tips, trailing only news channels. It has roughly the same level of popularity as Twitter, with Facebook and Instagram trailing behind, and is gaining popularity not only among millennials but also among the older generations. The platform positions itself as a mainstream channel for content created by passionate environmentalists, with the potential to generate high levels of viewer engagement and traffic.<!--more--><\/p>\n<h3>Brands are called for more green responsibility by Generation T<\/h3>\n<p>Millennials and Generation Z, are much more interested in sustainability than previous generations. They are primarily responsible for promoting green topics and making them go viral, and they are unquestionably the driving force behind TikTok. This is not to say that other age groups are not present on the platform and are not involved in the same awareness-raising process. This is why we refer to Generation T as a group based on the use of social media rather than the year of birth of individual users.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>need a sustainable campaign for your brand? Call us today!<\/strong><\/a><\/p>\n<p>Currently, Generation T not only wants greener products but also more environmentally conscious brands willing to take steps toward greater environmental protection. As a result, the majority of these consumers believe that businesses should take concrete steps toward sustainability and more ecological initiatives. And emphasize this decision <a href=\"https:\/\/blog.smarteventi.it\/en\/create-your-promotional-campaign-with-us\" target=\"_blank\" rel=\"noopener\"><strong>with an appropriate promotional campaign<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-3.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-19783\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-3.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-3.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-3-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-3-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>A survey revealed:<\/p>\n<ul>\n<li>75% of respondents said they would be willing to pay more for products from companies with a history of supporting sustainable practices<\/li>\n<li>66% said they&#8217;d be more likely to buy from companies that are actively involved in sustainability efforts<\/li>\n<li>74% said they&#8217;d be willing to pay more for products from companies who have made public commitments to reduce their carbon footprint.<\/li>\n<\/ul>\n<h3>TikTok: a platform to judge the environmental impact of brands<\/h3>\n<p>For a large part of the world, TikTok is the go-to place for music videos and memes. But for those who are looking for more than just entertainment, TikTok is also a platform that can be used to learn about, inform on, and judge the environmental impact of products and brands.<\/p>\n<p>The app encourages users to post environmental videos with hashtags like #MyEcoChallenge or #WhatIsYourEcoChallenge. The most recent challenge is called #FoodForThought, and it asks users to upload videos that highlight the issue of food waste.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-19781\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-.jpg\" alt=\"tiktok \" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok-.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok--300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/tik-tok--768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>In addition to enjoying the content, people on TikTok participate by creating new content (+270% of video content related to the topic in 2022): 3 in 10 look for reviews on the eco-green level of a product before buying it, while 1 in 5 comments on companies that have a negative impact on the environment or take actions that question environmental health.<\/p>\n<p>All of this has an unavoidable impact on the market, <a href=\"https:\/\/blog.smarteventi.it\/en\/why-your-business-needs-green-marketing-now.html\" target=\"_blank\" rel=\"noopener\"><strong>making green marketing indispensable<\/strong><\/a>. For example, the &#8220;Make It Happen&#8221; campaign has increased awareness of sustainable fashion and beauty brands among 18-29 year olds by +20 percent.<\/p>\n<p>Going forward, we can see how partnerships between brands and popular TikTokers could become even more integrated and natural. The trend of younger audiences expecting greater involvement with companies and topics they are passionate about is only likely to increase as we head into the twenty-teens \u2013 this is already key for EcoTok users. If brands embrace this opportunity by engaging users in a more authentic way, it will increase trust in the products being recommended, thus driving purchasing decision.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>contact us to plan your next sustainable event<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>TikTok, a mobile video platform with 15 million daily users, is the leading social channel for green issues and eco-friendly tips, trailing only news channels. It has roughly the same level of popularity as Twitter, with Facebook and Instagram trailing behind, and is gaining popularity not only among millennials but also among the older generations. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":17,"featured_media":19790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1398],"tags":[1917,1894,1899,1914,1911,1927],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok, Generation Z and the Green Revolution - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"Green topics are gaining traction on TikTok, and brands cannot afford to ignore them: let&#039;s look at how and why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok, Generation Z and the Green Revolution - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"Green topics are gaining traction on TikTok, and brands cannot afford to ignore them: let&#039;s look at how and why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-11T07:52:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/TikTok-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Conti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/TikTok-2.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/TikTok-2.jpg\",\"width\":1200,\"height\":500,\"caption\":\"tiktok\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/tiktok-generation-z-and-the-green-revolution.html\",\"name\":\"TikTok, Generation Z and the Green Revolution - 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