{"id":20264,"date":"2022-10-03T08:26:01","date_gmt":"2022-10-03T08:26:01","guid":{"rendered":"https:\/\/blog.smarteventi.it\/levoluzione-del-marketing-durante-il-regno-della-regina-elisabetta-ii.html"},"modified":"2022-10-03T08:30:42","modified_gmt":"2022-10-03T08:30:42","slug":"how-marketing-evolved-during-the-reign-of-queen-elizabeth-ii","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/how-marketing-evolved-during-the-reign-of-queen-elizabeth-ii.html","title":{"rendered":"How marketing evolved during the reign of Queen Elizabeth II"},"content":{"rendered":"

Queen Elizabeth II has been the head of state for over 70 years, making her one of the most influential monarchs in history. She has also been a master of symbols and communication that has helped make the British monarchy into a global brand. In this blog post, we’ll look at how her reign reshaped marketing and our idea of celebrity<\/strong>, and why she could be considered an innovator in communication.<\/p>\n

How Queen Elizabeth II made the British monarchy into a global brand<\/h3>\n

The British monarchy was a global brand before Queen Elizabeth II ascended to the throne. The English language had spread throughout the world and British colonies spanned the whole world. Colonization also meant that people living in other countries were aware of the British monarchy, including their habits and traditions.
\nHowever, when Elizabeth II became queen in 1952, she significantly expanded on this idea by not only traveling extensively throughout her reign but also becoming one of Britain’s most popular public figures and managing to expand this aura of “marketability” to the whole royal family and the very concept of monarchy. To this day, no other monarchy features on as much merchandise as the British one or is perceived as a brand to be “sold” worldwide<\/strong>. Queen Elizabeth II was the first British monarch to embrace the mass media and understand the power she could leverage through them. This helped make her into an international figure way beyond the scope of her role as a head of State and Church.<\/p>\n

\"\"<\/p>\n

Plan your next marketing campaign with us. Call us today!<\/strong><\/a><\/p>\n

The British monarchy was the first monarchy to have a social media strategy<\/h3>\n

The British monarchy is the most followed royal family on social media, with almost 6 million followers on Twitter and more than 6 million likes on Facebook. Their digital strategy has evolved over time, but the Royal Family has always had one goal: to share their story with the world. It is worth noting that they feature on social media as “The Royal Family” rather than “The British Royal Family”. Not only because they were the first to jump on the social media band wagon, but because, by the time social media rolled around, the British Monarchy was already an inherent part of international pop culture, so much so that mentions of “the Royal Family” can’t be misconstrued as referring to any other dynasty of monarchs.<\/p>\n

The first email<\/h3>\n

Queen Elizabeth II was the first monarch to send an email in 1976. The message was sent on the Arpanet network, which was the forerunner of today\u2019s world wide web. At this time, email was still a relatively unknown technology, and many people were unsure about where it would lead.
\nThis is another instance of the Queen willing to be associated with something new and groundbreaking, rather than sticking to what felt established and safe.<\/p>\n

\"regina<\/p>\n

Elizabeth II – the art of branding<\/h3>\n

Queen Elizabeth II has been one of the most successful brands in the world because she has been able to maintain consistency for 70 years. Her brand identity<\/strong><\/a>, or the personality and image she projected, remained strong throughout her reign because of several aspects: effective marketing campaigns<\/strong><\/a>, a solid understanding of her brand’s purpose and audience, and a commitment to upholding a certain standard of excellence.
\nWhile she definitely always had an excellent media team behind her, it is obvious that she had a very clear idea of what she stood for, how she wanted to be perceived by others, and how she wanted to be presented to her audience.<\/p>\n

A matter of consistency<\/h3>\n

Consistent brand identity is the most important marketing lesson we can learn from Queen Elizabeth II. For over six decades, she was a constant presence in the public eye and she knew how to project an image that people could relate to. This image was as carefully crafted and consistent as her own brand.
\nThe queen’s brand was so successful that it became a part of British culture. And her brand evolved with each era, making it relevant for generations.<\/p>\n

Call us today to reach your marketing goals!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Queen Elizabeth II has been the head of state for over 70 years, making her one of the most influential monarchs in history. She has also been a master of symbols and communication that has helped make the British monarchy into a global brand. In this blog post, we’ll look at how her reign reshaped […]<\/p>\n","protected":false},"author":8,"featured_media":20257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1396],"tags":[1917,1905,1906,1957,1927],"yoast_head":"\nHow marketing evolved during the reign of Queen Elizabeth II<\/title>\n<meta name=\"description\" content=\"Queen Elizabeth II was a symbol for many. But she also left her mark on the history of marketing. 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