{"id":20488,"date":"2022-11-14T13:41:08","date_gmt":"2022-11-14T13:41:08","guid":{"rendered":"https:\/\/blog.smarteventi.it\/il-ticketing-con-gli-nft-e-il-futuro-degli-eventi.html"},"modified":"2022-11-26T15:18:21","modified_gmt":"2022-11-26T15:18:21","slug":"nfts-are-the-future-of-event-ticketing","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html","title":{"rendered":"NFTs are the future of event ticketing"},"content":{"rendered":"

Non-fungible tokens (NFTs) are similar to cryptocurrencies in that they provide an immutable record of ownership. The big difference is that NFTs represent a digital asset as opposed to a currency. They’re used for unique digital goods like collectibles, tickets, and software licenses. As such, they’re especially well-suited for event ticketing<\/a><\/strong>.
\n<\/p>\n

How NFT ticketing is revolutionising the industry<\/h3>\n

In a rapidly changing climate where consumers expect more from businesses than ever before, NFT ticketing provides a number of advantages over traditional methods. These advantages include reduced risk of fraud due to the security provided by the blockchain<\/strong>; a new level of flexibility in terms of ticket transfers and resales; and greater control over data collected by the event organizers.<\/p>\n

Call us today to plan your next business event!<\/strong><\/a><\/p>\n

The perks of NFT tickets: increased safety and no room for fraud or error<\/h3>\n

Thanks to blockchain technology, NFT tickets cannot be duplicated, forged or destroyed. They are safer and more secure than paper tickets. Unlike paper tickets, NFTs cannot be lost or stolen. And, because of their programmability, they can be easily programmed to have pre-determined rights and entitlements built in\u2014the possibilities are endless! While these advantages will not make all of the problems of the ticketing industry go away overnight, they do show that blockchain-based solutions offer a viable alternative to centralized ownership models.
\nWith NFTs it’s possible to do away with ticket fraud once and for all. Every aspect of the ticket sales process can be controlled by the venue owner (or the artists, in the case of self-distribution), from primary market sales to secondary market sales. Both markets can be regulated so that no one ever pays more than face value for tickets.
\n<\/p>\n

NFTs are bringing about massive changes e in the event industry.<\/h3>\n

With NFTs, e-tickets become digital collectibles, to show one’s attendance at a performance but also as a souvenir of the experience – just like we used to do before electronic tickets were a thing, and paper tickets to concerts and events were kept in albums as mementos of happy times.
\nA ticket can be held locally on the user’s device or within an online wallet, or it can be transferred and traded among users in the community, thus becoming an asset to be managed and sold – with the possibility of attributing royalties to the issuer with every transaction. NFTs are a sort of digital token, which opens up many possibilities for additional services within the market of tickets<\/strong>. For example, an artist could attach various perks to his\/her ticket via smart contracts attached to the ticket itself, such as granting access to backstage areas for meet-and-greets, access to exclusive content before public release (such as video clips), special merchandise discounts, etc. This could create strong incentives for fans to buy early and get involved with their favorite artists’ projects from the very beginning. Additionally, artists could add new perks over time by updating their smart contracts with new features that would be automatically added to customers’ tokens as well as eliminating features no longer needed.
\n<\/p>\n

What the future of the event industry will look like thanks fo NFTs<\/h3>\n

In the near future, event management and ticketing will be significantly changed for the better thanks to NFT technology. Instead of dealing with paper tickets, cash registers, stamps, booklets and other such hassles, event organizers will provide a seamless user experience for attendees that contributes to an all-around better experience. As different applications for blockchain technology emerge, there are more and more opportunities for new projects to arise. Digital tickets are just one of many ideas taking flight, and NFTs will certainly play a big role in the future of ticketing as we know it today.<\/p>\n

Call us today to plan your next business event!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Non-fungible tokens (NFTs) are similar to cryptocurrencies in that they provide an immutable record of ownership. The big difference is that NFTs represent a digital asset as opposed to a currency. They’re used for unique digital goods like collectibles, tickets, and software licenses. As such, they’re especially well-suited for event ticketing.<\/p>\n","protected":false},"author":8,"featured_media":20483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1399],"tags":[1917,1422,1423,1424,1425,1892,1929,1895,1912],"yoast_head":"\nNFTs are the future of event ticketing - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFTs are the future of event ticketing - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T13:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-26T15:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html\",\"name\":\"NFTs are the future of event ticketing - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage\"},\"datePublished\":\"2022-11-14T13:41:08+00:00\",\"dateModified\":\"2022-11-26T15:18:21+00:00\",\"description\":\"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFTs are the future of event ticketing\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\"},\"headline\":\"NFTs are the future of event ticketing\",\"datePublished\":\"2022-11-14T13:41:08+00:00\",\"dateModified\":\"2022-11-26T15:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg\",\"keywords\":[\"agenzia comunicazione milano\",\"business events\",\"business in italy\",\"corporate events\",\"corporate events in Italy\",\"event marketing\",\"event marketing\",\"eventi aziendali\",\"eventi business\"],\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e\",\"name\":\"Angela\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g\",\"caption\":\"Angela\"},\"description\":\"Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/angela\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFTs are the future of event ticketing - Il blog di Smart Eventi","description":"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html","og_locale":"en_US","og_type":"article","og_title":"NFTs are the future of event ticketing - Il blog di Smart Eventi","og_description":"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages","og_url":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2022-11-14T13:41:08+00:00","article_modified_time":"2022-11-26T15:18:21+00:00","og_image":[{"width":1200,"height":500,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Angela","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg","width":1200,"height":500},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html","name":"NFTs are the future of event ticketing - Il blog di Smart Eventi","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage"},"datePublished":"2022-11-14T13:41:08+00:00","dateModified":"2022-11-26T15:18:21+00:00","description":"NFTs can change the future of events and in particular the way ticketing is handled. Here are the main advantages","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"NFTs are the future of event ticketing"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e"},"headline":"NFTs are the future of event ticketing","datePublished":"2022-11-14T13:41:08+00:00","dateModified":"2022-11-26T15:18:21+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#webpage"},"wordCount":639,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/nft-ticketing-.jpg","keywords":["agenzia comunicazione milano","business events","business in italy","corporate events","corporate events in Italy","event marketing","event marketing","eventi aziendali","eventi business"],"articleSection":["Events"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/nfts-are-the-future-of-event-ticketing.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/6116445bc3870ad0a32e0b519cb2109e","name":"Angela","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8872ff61642145ea50843b9e1b6b8a3?s=96&d=mm&r=g","caption":"Angela"},"description":"Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.","url":"https:\/\/blog.smarteventi.it\/en\/author\/angela"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20488"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=20488"}],"version-history":[{"count":3,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20488\/revisions"}],"predecessor-version":[{"id":20779,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20488\/revisions\/20779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/20483"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=20488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=20488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=20488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}