{"id":20948,"date":"2022-12-19T13:33:44","date_gmt":"2022-12-19T13:33:44","guid":{"rendered":"https:\/\/blog.smarteventi.it\/arriva-shopyq-lapp-che-rivoluzione-lo-shopping-locale-ecco-perche-e-un-successo.html"},"modified":"2022-12-19T13:38:17","modified_gmt":"2022-12-19T13:38:17","slug":"shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success.html","title":{"rendered":"ShopyQ is the new shopping up taking Italy by storm. Here&#8217;s the secret of its success"},"content":{"rendered":"<p>Launching an app in the market is a difficult thing. It seems easy to just create an app, but then you have to make it popular. The easier way to do this is to get people talking about it, but that&#8217;s difficult when there are thousands of other apps out there that are competing with yours. You have to think of something that will stand out and get people to use your app rather than the others out there like it. That&#8217;s exactly what <strong>ShopyQ<\/strong> did.<!--more--><\/p>\n<h3>ShopyQ: the app that will revolutionize the concept of local retail in Italy<\/h3>\n<p>ShopyQ is a local shopping app developed by <a href=\"https:\/\/guru.marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>GURU marketing<\/strong><\/a> that lets you search for exclusive deals in your area. You can search by location or by type of shop and you can get points for sharing your purchases on the app and on social media. Points can be then exchanged for rewards, to be collected in the local shops that are part of the network. The app obviously has social elements like sharing listings with friends, commenting on them, and seeing what other users are purchasing and where they are shopping. <strong>It has everything you need for finding cool new places in your city and boost local commerce!<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-20940\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-1.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-1-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Want to launch your own influencer marketing campaign? Call us today!<\/strong><\/a><\/p>\n<h3>What makes a successful app<\/h3>\n<p>Successful apps are able to meet a need in the market that is not being met otherwise. The key to finding an untapped market lies in the problem you&#8217;re trying to solve. Before you start building anything, consider all your options and work out exactly what you want to achieve by making an app. Think about how people use their phones now, and how they might use them if your app existed. Consider whether there&#8217;s something missing from apps already on the market\u2014perhaps they don&#8217;t have certain features or they aren&#8217;t as easy to use as yours will be? Is there a need for something that&#8217;s more convenient than existing apps? <strong>What makes it different from all the other solutions out there?<\/strong> If you can&#8217;t answer these questions, then your app is doomed to fail.<br \/>\nIf you&#8217;ve decided that there is a market need for an app like yours, try brainstorming ways that it can fill that need. What features will differentiate it from its competitors?<\/p>\n<h3>How ShopyQ developers made their app stand out<\/h3>\n<p>ShopyQ is an app that was founded on the idea of making promotions easier for both small businesses and customers. The founders noticed that for independent stores, operating a promotion like those offered by big chains was too complicated, expensive, or time-consuming to be feasible. They also realized that customers were increasingly preferring to shop locally, but were limited in what they could find out about their neighborhood businesses. <strong>ShopyQ modeled itself as an online service for local businesses looking to offer promotions, allowing them to post deals similar to what large chains offer with just a few taps on the screen<\/strong>. It also serves as a resource for customers looking to find out about all the sales going on in their area. The app relies on recommendations from other users and community feedback about businesses in order to build up its network and create a map of offers and promotions happening near its users. The founders have already seen some impressive results in the test run.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-20938\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-2.jpg\" alt=\"shopyq\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-2.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-2-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Understanding your target audience&#8217;s needs<\/h3>\n<p>When building your app, it is important to understand the main reasons why users will initially download it, and to focus on satisfying those expectations. <strong>If the user experience of your app is a good one, then you have already achieved success by attracting your initial audience.<\/strong><br \/>\nThe most successful apps are those that are easy to use, and this means being familiar with the conventions of mobile app design and sticking to them whenever possible. If you do decide to break from convention, be sure that you explain the navigation scheme in a tutorial or a help section as soon as someone opens your app for the first time. Give them context for what they&#8217;re seeing on the screen so they have an idea of what to expect.<\/p>\n<h3>The importance of feedback<\/h3>\n<p>There are a few things that make an app successful. The most important thing for the success of an app is to collect and listen to customer feedback. Interacting with customers is the best way to find out what they like and dislike about your product. The more you interact with them, the more likely they will be to recommend your app to their friends and family members who might also be interested in using it. Another key aspect of marketing your app is determining its target audience. You want to make sure that your app will sufficiently meet the needs of the people you are targeting.<br \/>\nAfter these two aspects have been addressed, you will have a better idea of how to market your app. You will need a well-designed website that includes a blog where you can post updates about new features and developments regarding the app, as well as a place where people can leave reviews about it. A social media presence is also extremely beneficial for this purpose because it allows for constant interaction between you and your customers, as well as promotion of your app via word-of-mouth.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Would you like to plan a launch campaign for your brand or your product? Call us today!<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Launching an app in the market is a difficult thing. It seems easy to just create an app, but then you have to make it popular. The easier way to do this is to get people talking about it, but that&#8217;s difficult when there are thousands of other apps out there that are competing with [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":20942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1406],"tags":[1917,1894,1422,1423,1899,1914,1508,1906],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ShopyQ is the new shopping up taking Italy by storm. 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Here&#039;s the secret of its success - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"ShopyQ is a new app that allows users to shop while supporting local commerce, whilst still enjoying exclusive discounts and promotions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T13:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T13:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/shopyq.jpg\",\"width\":1200,\"height\":500,\"caption\":\"shopyq\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/shopyq-is-the-new-shopping-up-taking-italy-by-storm-heres-the-secret-of-its-success.html\",\"name\":\"ShopyQ is the new shopping up taking Italy by storm. 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