{"id":20975,"date":"2022-12-22T12:17:01","date_gmt":"2022-12-22T12:17:01","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=20975"},"modified":"2023-01-08T08:57:49","modified_gmt":"2023-01-08T08:57:49","slug":"new-social-media-marketing-trends-for-2023","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html","title":{"rendered":"New Social Media Marketing Trends for 2023"},"content":{"rendered":"<p class=\"p1\">The social media marketing industry is ever-changing, with <strong>new platforms appearing and others consolidating their success<\/strong>. It is easy to feel overwhelmed by the accelerated pace of these changes, but staying informed is not difficult and, more importantly, indispensable.<\/p>\n<p class=\"p1\">Take note if you want to best promote your business on social media in 2023! These are<strong> some of the most important trends to remember<\/strong>.<!--more--><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Do you want to revamp your social strategy? Please contact us!!<\/strong><\/a><\/p>\n<h3 class=\"p1\">Invest in the most popular social media platforms<\/h3>\n<p class=\"p1\">In 2023, your marketing efforts will be inextricably linked to the most popular and successful social media platforms, namely <strong>Instagram<\/strong>,<strong> Facebook<\/strong>,<strong> TikTok<\/strong>,<strong> and LinkedIn<\/strong>. Traditional media cannot compete with their global reach, and they are constantly evolving as new features are added.<\/p>\n<p class=\"p1\">Ads will not be optional\u2014they will be an indispensable part of every brand&#8217;s overall strategy.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-4-1.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-20958\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-4-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-4-1.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-4-1-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-4-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 class=\"p1\">The importance of Gen Z and video in social media marketing<\/h3>\n<p class=\"p1\">In 2023, <strong>Generation Z<\/strong> will be the driving force of consumer spending. They are tech-savvy, digitally connected and extremely impatient.<\/p>\n<p class=\"p2\">To reach Gen Z you need to meet them in their digital playgrounds. This involves creating a digital presence <a href=\"https:\/\/blog.smarteventi.it\/en\/marketing-events-on-tiktok-3-tips-for-your-campaign.html\" target=\"_blank\" rel=\"noopener\"><strong>where they already spend their time<\/strong><\/a> \u2013 Instagram, Snapchat, and TikTok are great places to start. Be creative \u2013 video can be a great way to communicate with this audience &#8211; it&#8217;s short, interactive, not too lengthy, and easy to share on social media.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Indeed, TikTok&#8217;s success has demonstrated that <strong>video is essential in content marketing<\/strong>. In fact, they are investing so heavily in videos that they expect to outperform YouTube and Facebook within the next five years. The growing trend towards short-video sharing (as opposed to text and images) will continue to fuel this growth.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-1.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-20960\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-1.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-1-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 class=\"p1\">Some Instagram Tips<\/h3>\n<ul>\n<li><strong>Instagram&#8217;s 2022 Trend Report<\/strong> shows that over half of younger users are moving away from big online retailers and toward shopping done through social media feeds and in-app features.<span class=\"Apple-converted-space\">\u00a0<\/span>\n<p class=\"p1\">Every month, more than <strong>130 million users<\/strong> interact with an Instagram Shopping post, a surge that can skyrocket the profits of those with limited resources. This is indeed good news for small businesses, as it means more opportunities to get products in front of these consumers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">On Instagram, <strong>UGC<\/strong> was a huge success in 2022 and will be again in 2023. UGC refers to content created naturally by followers to express or promote their liking for a brand. With authorization, the brand can then repost the photo or video on its profile, gaining free content and product promotion.<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-5.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-20962\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-5.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-5.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-5-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-5-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<ul>\n<li>\n<p class=\"p1\">Although Instagram also offers the option to produce long content, the preference is for short posts, <strong>15-second stories<\/strong>, and<strong> Reels<\/strong>, with video content that can engage twice as much as regular photo posts. And this will be the trend also for 2023. As users have preferred smaller and smaller content since the introduction of TikTok and, before that, Twitter, it is no surprise that this trend has transferred to Instagram as well.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">A few years ago, Instagram introduced<strong> swipe-up links<\/strong> for accounts with 10,000 or more followers. However, as of last fall 2022, anyone, regardless of their number of followers, can add a<strong> sticker link<\/strong> to their story. This is an excellent opportunity for small businesses that want to drive traffic to an external website.<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-2.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-20964\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-2.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-2.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-2-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-GRAFICHE-3-2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 class=\"p1\">Only professional strategies and high-quality content will be effective<\/h3>\n<p class=\"p1\">In 2023, marketing trends<strong> will deviate further from approximation<\/strong>. Instead, take a step back and examine the big picture of marketing trends and new promotional logic. Companies, whether new or established, are looking for new ways to communicate with their audiences as technology evolves. It is critical to keep up with these changes, but there is no room for error. Successful content will have to be the result of precise strategies, rather than haphazard experimentation. This is where industry professionals with experience operating across multiple platforms come in.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/en.smarteventi.it\/marketing.html\" target=\"_blank\" rel=\"noopener\"><strong>Marketing agencies&#8217; roles<\/strong><\/a> have evolved over time. To attract the attention of potential customers, businesses frequently turn to agencies that specialize specifically in social communication, as well as general marketing management and event organization.<\/p>\n<p class=\"p1\">Companies can thus free themselves from the burden of having to handle everything and entrust a critical component of marketing to those who are trained to make it work.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" style=\"color: #000000; background-color: #fff100!important; border-color: #FFFFFF !important;\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Are you still trying to find the best marketing strategy for your brand? Call us today!<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The social media marketing industry is ever-changing, with new platforms appearing and others consolidating their success. It is easy to feel overwhelmed by the accelerated pace of these changes, but staying informed is not difficult and, more importantly, indispensable. Take note if you want to best promote your business on social media in 2023! These [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":17,"featured_media":20957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1396],"tags":[1977,1911,1926],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-22T12:17:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-08T08:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Conti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html\",\"name\":\"New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage\"},\"datePublished\":\"2022-12-22T12:17:01+00:00\",\"dateModified\":\"2023-01-08T08:57:49+00:00\",\"description\":\"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Social Media Marketing Trends for 2023\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44\"},\"headline\":\"New Social Media Marketing Trends for 2023\",\"datePublished\":\"2022-12-22T12:17:01+00:00\",\"dateModified\":\"2023-01-08T08:57:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg\",\"keywords\":[\"Social Media\",\"social media marketing\",\"social media marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44\",\"name\":\"Lucia Conti\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg\",\"caption\":\"Lucia Conti\"},\"description\":\"Co-publisher at \\\"Il Mitte\\\". Co-founder at \\\"Fiore &amp; Conti\\\" communication agency. Freelance journalist and events moderator. She lives in Berlin but travels all over the world.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/lucia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi","description":"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html","og_locale":"en_US","og_type":"article","og_title":"New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi","og_description":"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.","og_url":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2022-12-22T12:17:01+00:00","article_modified_time":"2023-01-08T08:57:49+00:00","og_image":[{"width":1200,"height":500,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Lucia Conti","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg","width":1200,"height":500},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html","name":"New Social Media Marketing Trends for 2023 - Il blog di Smart Eventi","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage"},"datePublished":"2022-12-22T12:17:01+00:00","dateModified":"2023-01-08T08:57:49+00:00","description":"An overview of new social media marketing trends for 2023, including how to optimize marketing across major platforms.","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"New Social Media Marketing Trends for 2023"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44"},"headline":"New Social Media Marketing Trends for 2023","datePublished":"2022-12-22T12:17:01+00:00","dateModified":"2023-01-08T08:57:49+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#webpage"},"wordCount":711,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/SMART-EVENTI-HEADER-7.jpg","keywords":["Social Media","social media marketing","social media marketing"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/new-social-media-marketing-trends-for-2023.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44","name":"Lucia Conti","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg","caption":"Lucia Conti"},"description":"Co-publisher at \"Il Mitte\". Co-founder at \"Fiore &amp; Conti\" communication agency. Freelance journalist and events moderator. She lives in Berlin but travels all over the world.","url":"https:\/\/blog.smarteventi.it\/en\/author\/lucia"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20975"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=20975"}],"version-history":[{"count":8,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20975\/revisions"}],"predecessor-version":[{"id":21052,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/20975\/revisions\/21052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/20957"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=20975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=20975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=20975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}