{"id":22410,"date":"2023-07-13T10:12:44","date_gmt":"2023-07-13T10:12:44","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=22410"},"modified":"2026-02-20T10:28:47","modified_gmt":"2026-02-20T10:28:47","slug":"unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html","title":{"rendered":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies"},"content":{"rendered":"

Imagine a brand that not only speaks to its target audience but also creates an unforgettable experience for them. Picture a dynamic setting where brand values come to life and leave a lasting impression. That’s the magic of organising a promotional tour for a brand or product.<\/strong> These considerations are driving an increasing number of brands to experiment with this unique promotional tool. In recent years, we curated tours for several clients and had amazing on-the-road experiences with our team.<\/a><\/strong> In this blog, we will delve into the reasons behind our clients\u2019 choices. Why would a brand choose to take their product on tour? And how broad are the communication strategies for companies<\/strong><\/a> when planning the kind of tour they want to create?<\/p>\n

<\/p>\n

1. Reaching the Target Audience Directly<\/h3>\n

The primary goal of organising a promotional tour is to establish a direct connection with the target audience.<\/strong> In a world flooded with advertisements and promotional content, it’s crucial to cut through the noise and engage people on a personal level. Promotional tours allow brands to physically reach out, enabling face-to-face interactions that build trust, authenticity, and brand loyalty.<\/p>\n

2. Creating an Unforgettable Experience<\/h3>\n

Gone are the days of traditional advertising where consumers were passive recipients of information. Today, it’s all about creating experiences that captivate and create memories. Promotional tours offer brands the opportunity to craft a unique and immersive experience for their audiences.<\/strong> By incorporating interactive elements, gamification, and sensory stimulation, promotional tours not only attract attention but also create a memorable encounter that sparks conversations and generates buzz across social media platforms.<\/p>\n

\"tour<\/p>\n

3. Setting Brand Values in a Dynamic Setting<\/h3>\n

A promotional tour is more than a sales pitch; it’s a platform to highlight the core values and essence of a brand. By presenting the brand in a dynamic setting, the tour allows consumers to experience firsthand how the brand aligns with their own values.<\/strong> Whether it’s promoting sustainability, innovation, or community engagement, a well-executed promotional tour can effectively convey these brand values and build a deeper emotional connection with the audience.<\/p>\n

4. The Variety of Promotional Tours<\/h3>\n

When it comes to organising a promotional tour, there is an astonishing array of possibilities that can truly elevate the brand’s presence and capture the attention of the target audience.<\/strong><\/a> Let’s dive into the world of promotional tours and explore the various strategies available to make a brand stand out.<\/p>\n

Engage your audience, organize a promotional tour.<\/a><\/strong><\/p>\n

Residents or tourists?<\/strong>
\nFirstly, promotional tours can be strategically planned to take place in bustling cities or touristic hotspots, depending on the desired target audience. By selecting the right location, marketers can ensure maximum exposure and engagement with the right demographic.<\/strong> For instance, a tech brand might opt to organise their promotional tour in cities where major tech fairs are taking place, where they can connect with tech enthusiasts and innovators who are eager to explore and adopt new products. <\/strong>Their target audience might not be a resident of the areas the brand is choosing to tour, but in this case the brand will be interested in profiling them by their area of expertise rather than their provenance. On the other hand, a travel brand might choose a touristic hotspot where they can interact with tourists and holidaymakers, sparking their curiosity and enticing them to explore the brand’s offerings. In this case, the brand specifically wants to reach tourists as a category and therefore will pick spots that tourists usually visit.<\/p>\n

Trucks or bikes?<\/strong>
\nBut it’s not just the location that sets promotional tours apart; it’s also the way they are executed. Brands have the freedom to experiment with various transportation options to make their tours unique and unforgettable.<\/strong> For instance, imagine a converted vintage airstream trailer transformed into a traveling pop-up store, where customers can step inside and experience the brand’s products in a cozy and welcoming setting. Alternatively, picture a fleet of cargo bikes adorned with vibrant branding, traversing busy city streets and engaging pedestrians with enticing giveaways and interactive experiences.<\/strong><\/a>The first option is eye-catching and immersive, the audience can go to the brand, they can step into a space that the brand has specifically set up for them to experience. The second is even more dynamic and has the potential to reach anyone anywhere: the square village is too small to park a branded truck? Cargo bikes! The target audience is scattered across a myriad of hotspots throughout the city? Cargo bikes! The whole point of the campaign is sustainability and a large truck sort of contradicts it? Cargo bikes! These innovative and eye-catching approaches not only generate curiosity but also allow brands to seamlessly integrate their tours into the fabric of everyday life, reaching their audience in unexpected places.<\/p>\n

5. The Power of Careful Planning<\/h3>\n

To ensure a successful promotional tour, careful planning is paramount. It requires the expertise and guidance of seasoned marketers and event planners who can help bring the brand’s vision to life.<\/strong><\/a> From selecting the right locations and timing to designing engaging activities and incorporating social media strategies, every detail matters. Collaboration with experts ensures that the tour captures the right audience, creates a seamless experience, and maximises the impact on both online and offline platforms.<\/p>\n

Conclusion<\/h3>\n

A promotional tour<\/strong> is not just about showcasing a brand or product; it’s about crafting an unforgettable experience that connects with the target audience on a personal level.<\/strong> By reaching them directly, creating immersive experiences, and setting brand values in dynamic settings, promotional tours can leave a lasting impact and spark conversations both online and offline.<\/strong> So, if you have an innovative product or a captivating brand story to share, don’t hesitate to step outside
\nthe box and embark on a promotional tour. Embrace the power of social media, adapt to the everevolving trends, and connect with your audience in meaningful ways. Get ready to set the stage for your brand’s success with an exciting and innovative promotional tour!<\/p>\n

We organize the perfect promotional tour for your brand. Give us a call!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine a brand that not only speaks to its target audience but also creates an unforgettable experience for them. Picture a dynamic setting where brand values come to life and leave a lasting impression. That’s the magic of organising a promotional tour for a brand or product. These considerations are driving an increasing number of […]<\/p>\n","protected":false},"author":18,"featured_media":22406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1396],"tags":[1905,1899,1892,1929,1924],"yoast_head":"\nUnleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T10:12:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T10:28:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Pirani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png\",\"width\":800,\"height\":416,\"caption\":\"Tour promozionale\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html\",\"name\":\"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage\"},\"datePublished\":\"2023-07-13T10:12:44+00:00\",\"dateModified\":\"2026-02-20T10:28:47+00:00\",\"description\":\"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/9424958b933c8d24dede70cff0b2ca1e\"},\"headline\":\"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies\",\"datePublished\":\"2023-07-13T10:12:44+00:00\",\"dateModified\":\"2026-02-20T10:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage\"},\"wordCount\":1011,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png\",\"keywords\":[\"agenzia marketing milano\",\"campagne marketing\",\"event marketing\",\"event marketing\",\"promozione\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/9424958b933c8d24dede70cff0b2ca1e\",\"name\":\"Francesca Pirani\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/10-1-150x150.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/10-1-150x150.jpg\",\"caption\":\"Francesca Pirani\"},\"description\":\"She takes care of the digital sector and the internal and external communication of the Agency. She loves the world of event, with an innate vocation for directing and video editing, she captures the highlights of both events and corporate life.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/franci\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi","description":"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html","og_locale":"en_US","og_type":"article","og_title":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi","og_description":"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.","og_url":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2023-07-13T10:12:44+00:00","article_modified_time":"2026-02-20T10:28:47+00:00","og_image":[{"width":800,"height":416,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png","type":"image\/png"}],"twitter_misc":{"Written by":"Francesca Pirani","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png","width":800,"height":416,"caption":"Tour promozionale"},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html","name":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies - Il blog di Smart Eventi","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage"},"datePublished":"2023-07-13T10:12:44+00:00","dateModified":"2026-02-20T10:28:47+00:00","description":"The promotional tour is the key operational marketing tool for engaging your target audience. Find out how to organize yours.","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/9424958b933c8d24dede70cff0b2ca1e"},"headline":"Unleashing the Power of Promotional Tours: Engaging Audiences with Innovative Strategies","datePublished":"2023-07-13T10:12:44+00:00","dateModified":"2026-02-20T10:28:47+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#webpage"},"wordCount":1011,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina-articolo-tour-promozionale.png","keywords":["agenzia marketing milano","campagne marketing","event marketing","event marketing","promozione"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/unleashing-the-power-of-promotional-tours-engaging-audiences-with-innovative-strategies.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/9424958b933c8d24dede70cff0b2ca1e","name":"Francesca Pirani","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/10-1-150x150.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/10-1-150x150.jpg","caption":"Francesca Pirani"},"description":"She takes care of the digital sector and the internal and external communication of the Agency. She loves the world of event, with an innate vocation for directing and video editing, she captures the highlights of both events and corporate life.","url":"https:\/\/blog.smarteventi.it\/en\/author\/franci"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/22410"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=22410"}],"version-history":[{"count":8,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/22410\/revisions"}],"predecessor-version":[{"id":30858,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/22410\/revisions\/30858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/22406"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=22410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=22410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=22410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}