{"id":22439,"date":"2023-07-20T10:01:40","date_gmt":"2023-07-20T10:01:40","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=22439"},"modified":"2023-07-20T10:01:40","modified_gmt":"2023-07-20T10:01:40","slug":"5-tips-for-connecting-to-the-newgen","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html","title":{"rendered":"5 Tips for Connecting to the NewGen"},"content":{"rendered":"

The new generations, also known as NewGen<\/strong>, are an essential target market for brands in every industry, as Smart Eventi<\/strong><\/a> frequently highlights in its marketing consulting services. According to predictions, Generation Z<\/strong> will surpass Generation X<\/strong> in digital purchases in the United States by 2025. In Italy, the NewGen group is estimated to be 25 million. We’re talking about consumers who move around in a digital environment, which brands need to fully comprehend if they want to draw their interest.<\/p>\n

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Younger people’s online behavior tends to be defined by speed<\/strong>, so brands have a short window of time to make an impression \u2014as little as 12 seconds on some social media platforms and as little as 5 or 8 seconds on others.<\/p>\n

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Additionally, NewGen members are more responsible consumers<\/strong> who conduct extensive research, compare products, and consult online reviews before making a decision. This makes it challenging to convince them, but if a brand can win their trust, they will eventually stay loyal. Because of this, making a lot of effort to capture and maintain this specific niche market is worth the investment.<\/p>\n

Find below 5 tips to make sure you connect with these particular group of consumers<\/p>\n

Plan your next social media campaign with us!<\/strong><\/a><\/p>\n

Don’t ignore the “right” social media platforms<\/h3>\n

What kinds of media are\u00a0NewGen’s favorites? TV is most definitely not an option, exactly! Young and very young people prefer spending time on their smartphones. However, they do not use every social media platform; rather, they prefer Instagram<\/strong> and TikTok<\/strong>, even going so far as to prefer them to Google as a search engine. A brand that wants to capture the attention of this group of “digital natives” must figure out how to stand out in particular on these social networks and keep up with the most current trends in social media marketing<\/strong><\/a>.<\/p>\n

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Prioritize video content<\/h3>\n

On social media, the video format has long been the user favorite, but in recent years, this dominance has become complete. We suggest you put your plans to shoot a video with the logic of old-fashioned commercials on hold. Novel approaches are required for new media. No matter, if you’re making Tiktok videos<\/strong>, Instagram Reels<\/strong>, or YouTube Shorts<\/strong>, the golden rule, is to use the language of the platform you’re on to increase your chances of success. Also keep in mind that NewGen moves quickly, as we said. Therefore, choose short, attention-grabbin videos in order to increase the visibility of your brand through algorithms.<\/p>\n

Add NewGen members to your corporate team<\/h3>\n

Try not to mimic the young people’s communication styles, especially if you don’t understand them and they aren’t yours. You run the risk of coming off as fake<\/strong> or, worse, pathetic. In order to create or manage content and make it engaging and authentic, it is ideal to include members of the NewGen in your work team.<\/p>\n

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Choose the right creator for influencer marketing<\/h3>\n

The right creator can connect with a wide range of potential customers, but even when it comes to a talent who is well-known on the platforms, it is crucial to make the right choice. Each brand can benefit more from a creator who has certain characteristics than one who may be farther apart from the company’s style and mission. This is exactly what influencer marketing<\/strong> is about\u00a0choosing the creator who best represents a specific brand identity in order to develop a successful marketing campaign<\/strong><\/a>.<\/p>\n

Transparency<\/h3>\n

Companies should avoid brushing potential errors under the rug. Ignoring a mistake is highly counterproductive<\/strong> in a time when brands are constantly exposed to consumers and where online content is permanent, especially given how much attention the NewGen\u00a0pays to\u00a0a brand’s reputation. As a result, the company’s communications should reflect this and always be as transparent as possible. Only if the brand acknowledges its errors and makes genuine efforts to fix them will NewGen customers be inclined to forgive.<\/p>\n

Count on us for your upcoming marketing campaign!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The new generations, also known as NewGen, are an essential target market for brands in every industry, as Smart Eventi frequently highlights in its marketing consulting services. According to predictions, Generation Z will surpass Generation X in digital purchases in the United States by 2025. In Italy, the NewGen group is estimated to be 25 […]<\/p>\n","protected":false},"author":17,"featured_media":22477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1395,1407],"tags":[1905,1899,1907,1848,1911,1926],"yoast_head":"\n5 Tips for Connecting to the NewGen - Il blog di Smart Eventi<\/title>\n<meta name=\"description\" content=\"How to engage the NewGen, a crucial niche market comprised of the younger generations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Connecting to the NewGen - Il blog di Smart Eventi\" \/>\n<meta property=\"og:description\" content=\"How to engage the NewGen, a crucial niche market comprised of the younger generations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T10:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Newgen-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Conti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Newgen-1-1.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/Newgen-1-1.jpg\",\"width\":800,\"height\":416},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/5-tips-for-connecting-to-the-newgen.html\",\"name\":\"5 Tips for Connecting to the NewGen - 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