{"id":23569,"date":"2023-11-27T11:35:36","date_gmt":"2023-11-27T11:35:36","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=23569"},"modified":"2024-07-31T11:11:20","modified_gmt":"2024-07-31T11:11:20","slug":"milanloveseoul-the-future-of-fashion","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/milanloveseoul-the-future-of-fashion.html","title":{"rendered":"MilanLoveSeoul: the future of fashion"},"content":{"rendered":"

MilanLoveSeoul <\/strong><\/a>was a brainchild of Ylenia Basagni<\/strong> and Marcella Di Simone<\/strong> -respectively fashion event manager and project manager- and developed and organized together with the agency Smart Eventi, a reality that has been active for 13 years in the events industry, this ambitious and multifaceted project serves as a real bridge between two countries and cultures.<\/p>\n

MilanLoveSeoul: looking for the best Korean talents<\/h3>\n

With the support of Smart Eventi, Ylenia and Marcella flew to Seoul<\/strong><\/a> in search of the best Korean brands<\/strong>, aiming to create connections between an undeniable fashion capital, Milan<\/strong>, and an original, creative city that could one day stand beside it, reaching the status of Paris<\/strong>, New York<\/strong>, London<\/strong>, and other essential metropolises in the industry, both for top brands and emerging realities.<\/p>\n

Marcella and Ylenia have been working on the project for over a year, identifying the best talents within the circuit, capturing the most fertile trends, and participating in three Seoul Fashion Weeks<\/strong>, from October 2022 to the last season in September\/October 2023.<\/p>\n

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Contact us to present your collection in Milan!<\/strong><\/a><\/p>\n

Three key criteria for selecting the designers<\/h3>\n

During this process, they met with over 50 designers<\/strong>, aiming to identify those who aligned with three key criteria: an innovative and sustainable approach<\/strong>, a profile compatible with a launch in Italy<\/strong>, and the ability to represent Korean lifestyle and culture<\/strong>.<\/p>\n

A thorough search that led to the selection of the finest designers from the Korean scene, ready to arrive in Italy<\/em> and inaugurate a new chapter for MilanLoveSeoul, for Smart Eventi, and for the fashion industry, opening up one of the most intriguing fronts in the contemporary landscape.<\/p>\n

The grand launch during the Milan Fashion Week 2024<\/h3>\n

The project will indeed be launched in Milan during the Fashion Week<\/strong><\/a> scheduled from February 23rd to 26th, 2024<\/strong>. The launch event, which won’t only involve fashion but also culture, art, and innovation, will span four days. During this time, the collections of the selected Korean designers will be showcased. Additionally, it will culminate in a collective fashion show featuring prominent figures and talents from the industry.<\/p>\n

The styles will range from the traditional hanbok<\/strong>, reinterpreted in a modern light, to the very contemporary Korean street style<\/strong>, including collections with a pop and romantic flair<\/strong>. Nearly all designers have already collaborated with Korean celebrities or showcased their work during Fashion Weeks in Seoul<\/strong>, Paris<\/strong>, and New York<\/strong>. Thus, the time has come to ‘consecrate’ the bond with Milan and add an extra hue to the international fashion scene.<\/p>\n