{"id":23987,"date":"2024-01-25T12:26:53","date_gmt":"2024-01-25T12:26:53","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=23987"},"modified":"2024-07-31T11:10:27","modified_gmt":"2024-07-31T11:10:27","slug":"milan-loves-seoul-explosive-debut-at-milan-fashion-week-2024","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/milan-loves-seoul-explosive-debut-at-milan-fashion-week-2024.html","title":{"rendered":"Milan Loves Seoul: Explosive Debut at Milan Fashion Week 2024"},"content":{"rendered":"

“Milan Loves Seoul<\/strong>,” the vibrant initiative designed to spotlight standout Korean designers from Seoul Fashion Week<\/strong>, is poised to make its first appearance at Milan Fashion Week<\/strong>. Brainchild of Ylenia Basagni<\/strong> and Marcella Di Simone<\/strong> -respectively fashion event manager and project manager- and developed and organized together with the agency Smart Eventi<\/a><\/strong>, a reality that has been active for 13 years in the events industry, this concept endeavors to identify the leading emerging talents in Korean fashion and catapult them onto the international stage, in alignment with a trend that industry insiders have long seen coming.<\/p>\n

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“Milan Loves Seoul”: The Power of the Korean Wave<\/h3>\n

The initiative is part of a burgeoning interest in South Korea, driven by the impact of the so-called Korean Wav<\/strong>e. This rapidly growing phenomenon is evident through the widespread diffusion of K-Pop<\/strong>, characterized by its ‘idols<\/strong>‘ and unique aesthetics, the rising popularity of K-Dramas<\/strong>, and the far-reaching influence of other Korean cultural elements. The beauty industry has not been spared, with Korean cosmetic brands<\/strong> and their comprehensive skincare routines gaining global traction.”<\/p>\n

\"Milan<\/a><\/p>\n

Contact us to showcase your collection in Milan!<\/strong><\/a><\/p>\n

Fashion could only be the synthesis of excellence for this powerful fascination, and this is where the project of Basagni and Di Simone comes into play.<\/p>\n

Through “Milan Loves Seoul,” which serves as a bridge between countries and cultures<\/strong><\/a>, the organizers aim to promote the city of Seoul as a potential new capital for a fifth fashion week, alongside Milan, Paris<\/strong>, New York<\/strong>, and London<\/strong>, with a focus on innovation<\/strong>, sustainability<\/strong>, and creative avant-garde<\/strong>.<\/p>\n

\"Milan<\/a>

Marcella Di Simone: Co-founder of the ‘Milan Loves Seoul’ project<\/p><\/div>\n

Exhibitions and masterclasses at “Casa degli Artisti” in Milan<\/h3>\n

The awaited launch of the project is set to take place at Casa degli Artisti<\/strong> in Milan, from February 23 to 26<\/strong><\/a>. The event will showcase a comprehensive lineup of masterclasses<\/strong>, debates<\/strong>, and exhibitions<\/strong> centered on the theme.<\/p>\n

On February 24 and 25<\/strong>, from 10:00 am to 7:00 pm, public events will be held<\/strong>, providing attendees with an exclusive opportunity to preview the garments and accessories created by twelve handpicked Korean designers and explore their distinct styles.”<\/p>\n