{"id":27432,"date":"2025-04-07T09:38:05","date_gmt":"2025-04-07T09:38:05","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=27432"},"modified":"2025-04-24T10:45:51","modified_gmt":"2025-04-24T10:45:51","slug":"engage-innovate-5-hybrid-formats-fuorisalone","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html","title":{"rendered":"Fuorisalone: 5 Hybrid Formats That Captivate Audiences and Brands"},"content":{"rendered":"

In event planning<\/strong><\/a>, standing out is everything\u2014and for those aiming to make a lasting impression, hybrid events offer a fresh and dynamic opportunity. Fuorisalone<\/strong>, the annual showcase in Milan, has long been a hub of innovation across design, fashion, and technology, making it an ideal playground for planners ready to push creative limits. As we move toward a future where disciplines increasingly overlap, hybrid events at Fuorisalone highlight the power of cross-industry collaboration, inviting participants to actively engage with experiences that inspire and connect.<\/p>\n

<\/p>\n

The Interactive Showroom<\/h3>\n

Imagine walking into a space where furniture reacts to your presence, showcased in a dynamic environment that combines the tactile richness of a brick-and-mortar store with the customization possibilities of digital interfaces.<\/p>\n

\"\"<\/a><\/p>\n

Contact us to organize your perfect corporate event<\/strong><\/a><\/p>\n

A brand operating in this sector could create a showroom where sofas change their fabric patterns through augmented reality (AR)<\/strong> apps, while smart tables adjust their height with a simple voice command<\/strong>, showing off the convergence of design and technology.<\/p>\n

Culinary Design Feasts<\/h3>\n

At The Manzoni<\/strong> by Tom Dixon<\/strong>, design meets dining in a stunning setting. Now, imagine elevating this concept by including interactive cooking sessions<\/strong> where guests can customize their dishes using 3D food printing technology<\/strong> alongside top chefs.<\/p>\n

Each course could be paired with a piece of furniture or lighting, explaining the conceptual links between the culinary arts and product design.<\/p>\n

\"\"<\/a><\/p>\n

Fashion Tech Runways<\/h3>\n

A runway where the latest in wearable technology is displayed might be the next big hit. Models could strut down the catwalk adorned in fabrics with LED displays<\/strong> that change patterns and colors according to the music or audience’s reactions captured through live feeds<\/strong>. This could transform the way fashion is experienced and provide brands with instant feedback on their collections.<\/p>\n

Smart Design Installations<\/strong><\/h3>\n

At the “Marni Flower Market<\/strong>” event, launched during Milan Fashion Week<\/strong>, the fashion house\u2019s distinctive narrative style was creatively expressed through the language of flowers.<\/p>\n

Future editions of this kind of event could explore even more interactive dimensions\u2014featuring inventive installations where flowers and plants come to life in the presence of onlookers. Imagine blooms that change color or unfurl their petals as people approach, blending biotechnology into the experience<\/strong> for an immersive, multisensory journey.<\/p>\n

Collaborative Creativity<\/h3>\n

The fusion of technology and creativity<\/strong> paves the way for experiences that dissolve the boundaries between creators and consumers, enhancing the shopping journey by intertwining storytelling, innovation, and active engagement.<\/p>\n

Within the dynamic setting of Fuorisalone, hybrid events emerge as arenas to broaden the customer base and merge distinct industries, thereby enriching what companies can offer. This environment is also conducive to team buildin<\/a>g<\/strong>, providing businesses with an additional avenue for productive outcomes. When we blend sectors<\/strong>, technologies<\/strong>, and ideas, the horizons are limitless<\/strong>. This synergy not only captivates audiences but also crafts a narrative that transforms the traditional consumer experience into an interactive and immersive venture.<\/p>\n

Organize a team building for your company. Contact us!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In event planning, standing out is everything\u2014and for those aiming to make a lasting impression, hybrid events offer a fresh and dynamic opportunity. Fuorisalone, the annual showcase in Milan, has long been a hub of innovation across design, fashion, and technology, making it an ideal playground for planners ready to push creative limits. As we […]<\/p>\n","protected":false},"author":17,"featured_media":27428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1399],"tags":[2018,1550,2057,1897],"yoast_head":"\nFuorisalone 2023: Top 5 Hybrid Event Innovations<\/title>\n<meta name=\"description\" content=\"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuorisalone 2023: Top 5 Hybrid Event Innovations\" \/>\n<meta property=\"og:description\" content=\"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di Smart Eventi\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T09:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T10:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Conti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\",\"name\":\"Smart eventi srl\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif\",\"width\":960,\"height\":340,\"caption\":\"Smart eventi srl\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.smarteventi.it\/#website\",\"url\":\"https:\/\/blog.smarteventi.it\/\",\"name\":\"Il blog di Smart Eventi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.smarteventi.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg\",\"width\":800,\"height\":416,\"caption\":\"ibridi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html\",\"name\":\"Fuorisalone 2023: Top 5 Hybrid Event Innovations\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage\"},\"datePublished\":\"2025-04-07T09:38:05+00:00\",\"dateModified\":\"2025-04-24T10:45:51+00:00\",\"description\":\"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/blog.smarteventi.it\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fuorisalone: 5 Hybrid Formats That Captivate Audiences and Brands\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44\"},\"headline\":\"Fuorisalone: 5 Hybrid Formats That Captivate Audiences and Brands\",\"datePublished\":\"2025-04-07T09:38:05+00:00\",\"dateModified\":\"2025-04-24T10:45:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.smarteventi.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg\",\"keywords\":[\"event planner\",\"event planning\",\"organizzatore eventi\",\"organizzazione eventi\"],\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44\",\"name\":\"Lucia Conti\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.smarteventi.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg\",\"contentUrl\":\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg\",\"caption\":\"Lucia Conti\"},\"description\":\"Co-publisher at \\\"Il Mitte\\\". Co-founder at \\\"Fiore & Conti\\\" communication agency. Freelance journalist and events moderator. She lives in Berlin but travels all over the world.\",\"url\":\"https:\/\/blog.smarteventi.it\/en\/author\/lucia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fuorisalone 2023: Top 5 Hybrid Event Innovations","description":"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html","og_locale":"en_US","og_type":"article","og_title":"Fuorisalone 2023: Top 5 Hybrid Event Innovations","og_description":"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.","og_url":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html","og_site_name":"Il blog di Smart Eventi","article_published_time":"2025-04-07T09:38:05+00:00","article_modified_time":"2025-04-24T10:45:51+00:00","og_image":[{"width":800,"height":416,"url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Lucia Conti","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.smarteventi.it\/#organization","name":"Smart eventi srl","url":"https:\/\/blog.smarteventi.it\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#logo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/logo-smarteventi-2-1.gif","width":960,"height":340,"caption":"Smart eventi srl"},"image":{"@id":"https:\/\/blog.smarteventi.it\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.smarteventi.it\/#website","url":"https:\/\/blog.smarteventi.it\/","name":"Il blog di Smart Eventi","description":"","publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.smarteventi.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg","width":800,"height":416,"caption":"ibridi"},{"@type":"WebPage","@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage","url":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html","name":"Fuorisalone 2023: Top 5 Hybrid Event Innovations","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage"},"datePublished":"2025-04-07T09:38:05+00:00","dateModified":"2025-04-24T10:45:51+00:00","description":"Explore Fuorisalone's top 5 hybrid events blending technology, design, and engagement in 2023.Description SEO.","breadcrumb":{"@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/blog.smarteventi.it\/en"},{"@type":"ListItem","position":2,"name":"Fuorisalone: 5 Hybrid Formats That Captivate Audiences and Brands"}]},{"@type":"Article","@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#article","isPartOf":{"@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage"},"author":{"@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44"},"headline":"Fuorisalone: 5 Hybrid Formats That Captivate Audiences and Brands","datePublished":"2025-04-07T09:38:05+00:00","dateModified":"2025-04-24T10:45:51+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#webpage"},"wordCount":500,"commentCount":0,"publisher":{"@id":"https:\/\/blog.smarteventi.it\/#organization"},"image":{"@id":"https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#primaryimage"},"thumbnailUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/ibridi.jpg","keywords":["event planner","event planning","organizzatore eventi","organizzazione eventi"],"articleSection":["Events"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.smarteventi.it\/en\/engage-innovate-5-hybrid-formats-fuorisalone.html#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.smarteventi.it\/#\/schema\/person\/e98a893b93458259ab0de67b248f0b44","name":"Lucia Conti","image":{"@type":"ImageObject","@id":"https:\/\/blog.smarteventi.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg","contentUrl":"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/IMG_8849-ridottac-150x150.jpg","caption":"Lucia Conti"},"description":"Co-publisher at \"Il Mitte\". Co-founder at \"Fiore & Conti\" communication agency. Freelance journalist and events moderator. She lives in Berlin but travels all over the world.","url":"https:\/\/blog.smarteventi.it\/en\/author\/lucia"}]}},"_links":{"self":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/27432"}],"collection":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/comments?post=27432"}],"version-history":[{"count":5,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/27432\/revisions"}],"predecessor-version":[{"id":27543,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/posts\/27432\/revisions\/27543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media\/27428"}],"wp:attachment":[{"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/media?parent=27432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/categories?post=27432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.smarteventi.it\/en\/wp-json\/wp\/v2\/tags?post=27432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}