{"id":27878,"date":"2025-06-23T11:32:50","date_gmt":"2025-06-23T11:32:50","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=27878"},"modified":"2025-06-23T11:32:50","modified_gmt":"2025-06-23T11:32:50","slug":"milano-cortina-corporate-events-opportunity","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/milano-cortina-corporate-events-opportunity.html","title":{"rendered":"Corporate events at the Olympics: Lessons from Beijing 2022 for Milano-Cortina 2026"},"content":{"rendered":"

The Olympic Games offer an unmatched global stage for brands seeking visibility and impact. These results can be achieved not only through sponsorships, but also by organizing strategic corporate events that align with the spirit and values of the Games<\/strong><\/a>. The last Winter edition\u2014Beijing 2022\u2014demonstrated this clearly: it reached 2.01 billion unique viewers across television and digital platforms<\/strong>, a 5% increase over PyeongChang 2018. Audiences consumed 713 billion minutes of Olympic content, up 18%. Online engagement also broke records, with the IOC\u2019s website and app attracting 68 million unique visitors\u2014more than double the previous Games<\/strong>.<\/p>\n

<\/p>\n

Olympic audiences are young, engaged, and expanding<\/h3>\n

These numbers highlight an extraordinary opportunity: a growing, highly engaged, and increasingly younger audience. According to FrancsJeux, 57% of 13\u201319-year-olds want to follow more Olympic events in the future.<\/p>\n

\"\"<\/p>\n

We organize perfect events for Milano-Cortina 2026\u2014contact us!<\/strong><\/a><\/p>\n

The Games are no longer just a televised spectacle\u2014they\u2019re a digital experience with massive reach and a strong emotional pull, especially among Gen Z.<\/p>\n

Olympic sponsorship ROI: Lessons from Airbnb<\/h3>\n

Olympic sponsorships require significant investments\u2014TOP partnerships exceed $100 million per year\u2014but the potential returns can be transformative<\/strong>.<\/p>\n

Airbnb\u2019s Olympic deal, for instance, has been described as one of the highest ROI cases in sports sponsorship history. By aligning its core business with the Olympic platform, the company leveraged exclusive access in the hospitality sector to integrate sponsorship directly into revenue generation.<\/p>\n

Balues, brand trust, audience expectations<\/h3>\n

The Olympics are closely associated with positive values like perseverance, respect, and inclusion<\/strong>. Consumers expect sponsors to uphold and reflect these ideals.<\/p>\n

A study by Havas shows that 73% of people expect Olympic sponsors to actively support sports and bring positive contributions to host communities\u2014rising to over 84% among those planning to follow Milano-Cortina. A brand presence built on authentic commitments\u2014not just logo placement\u2014can significantly enhance brand affinity and trust<\/strong>.<\/p>\n

\"\"<\/p>\n

Milano-Cortina 2026: Team building and brand activations<\/h3>\n

Since Olympic venues are \u201cbrand-clean\u201d and restrict direct logo placement, success relies on creative, omnichannel storytelling and audience-centered experiences<\/strong>. This is where corporate events and sustainable team building<\/strong><\/a> come into play. Organizing Olympic-themed experiences, aligned with the spirit of the Games and rooted in purpose, allows companies to build meaningful engagement\u2014internally with employees, and externally with the public. For brands looking ahead to Milano-Cortina, thoughtful activation is more than visibility\u2014it\u2019s strategy in action.<\/p>\n

Organize the ultimate team-building experience with Smart Eventi!<\/strong><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

The Olympic Games offer an unmatched global stage for brands seeking visibility and impact. These results can be achieved not only through sponsorships, but also by organizing strategic corporate events that align with the spirit and values of the Games. The last Winter edition\u2014Beijing 2022\u2014demonstrated this clearly: it reached 2.01 billion unique viewers across television […]<\/p>\n","protected":false},"author":17,"featured_media":28068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1399],"tags":[2018,1550,2057,1897],"yoast_head":"\nMilano-Cortina 2026: Why it\u2019s the right time for corporate events<\/title>\n<meta name=\"description\" content=\"Milano-Cortina 2026 offers an unmatched opportunity for corporate events. 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