{"id":28645,"date":"2025-09-04T07:31:48","date_gmt":"2025-09-04T07:31:48","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=28645"},"modified":"2025-09-04T07:31:48","modified_gmt":"2025-09-04T07:31:48","slug":"victor-ranieri-casavo-guru-marketing","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/victor-ranieri-casavo-guru-marketing.html","title":{"rendered":"Victor Ranieri on Casavo\u2019s success story with Guru Marketing by Smart Eventi"},"content":{"rendered":"

In the heart of Milan, a small kiosk in the Brera district<\/strong> became the stage for an unusual experiment in street marketing. For two days, passers-by were drawn into an immersive experience that combined creativity, technology and human connection. At the centre of this initiative was Casavo<\/strong>, a real estate company with a strong digital DNA, and Smart Eventi<\/a><\/strong>\u2019s Guru Marketing<\/a><\/strong> unit<\/strong>, which turned a simple idea into a powerful brand awareness strategy. We interviewed Victor Ranieri, manager and founder of Casavo<\/strong>, to gain insights into the company\u2019s vision and the objectives behind this innovative event.<\/p>\n

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A creative street marketing experience in Milan<\/h2>\n

The initiative took place in one of Milan\u2019s busiest neighbourhoods, where a branded kiosk became a magnetic point of interaction<\/strong>. Every element was designed with care: from municipal permits to branding details<\/strong>, everything aimed to create an experience that broke away from ordinary advertising.<\/p>\n

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Interested in planning an event like this? Reach out to us today!<\/strong><\/a><\/p>\n

The strategic use of a QR code allowed each physical interaction to become a measurable digital connection<\/strong>. For Casavo, whose focus is on homes and everyday life, the choice of a kiosk was no coincidence. Ranieri\u00a0explained that it conveyed ‘a message of home and daily life,’ something that resonates with Casavo\u2019s clients. The event was a success<\/strong><\/a>.<\/p>\n

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Victor Ranieri: “Casavo\u2019s vision: digital DNA with a human touch”<\/h2>\n

Although Casavo is strongly rooted in the digital world, its mission is to maintain a close connection with people<\/strong>. Ranieri stressed that the main strength of the company is precisely this desire to stay close to communities and residents.<\/p>\n

\u201cGuru Marketing fully captured our idea<\/strong> of wanting to speak directly with the inhabitants of the neighbourhood,\u201d Ranieri said. \u201cThey provided us with a tailor-made service that perfectly reflected our values.<\/strong>\u201d<\/p>\n

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To further reinforce the brand\u2019s message, Casavo offered small symbolic gifts, such as plants, flowers and newspapers \u2013 familiar objects that immediately evoke the idea of home<\/strong>.<\/p>\n