{"id":31096,"date":"2026-02-26T08:26:14","date_gmt":"2026-02-26T08:26:14","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=31096"},"modified":"2026-02-26T08:26:14","modified_gmt":"2026-02-26T08:26:14","slug":"prima-recommends-smart-eventi-team-building","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/prima-recommends-smart-eventi-team-building.html","title":{"rendered":"Arianna Lari on Prima Assicurazioni\u2019s team building with Smart Eventi"},"content":{"rendered":"<p data-start=\"151\" data-end=\"487\"><strong>Arianna Lari<\/strong> has spent more than a decade at Prima Assicurazioni, leading the customer care division for one of Italy&#8217;s most successful insurtech companies. After <strong>Smart Eventi<\/strong><a href=\"https:\/\/en.smarteventi.it\/services\/team_building\/bike-building-team-building-prima-assicurazioni.html\" target=\"_blank\" rel=\"noopener\"><strong> organised a team building activity for a team of 160 people<\/strong><\/a>, we interviewed her to get her thoughts on the results of the initiative.<\/p>\n<p><!--more--><\/p>\n<h2>Arianna Lari (Prima) on the bike building organised by Smart Eventi<\/h2>\n<p class=\"p1\">Smart Eventi, <a href=\"https:\/\/en.teambuildingmilano.it\/\" target=\"_blank\" rel=\"noopener\"><strong>working through its team building division<\/strong><\/a>, presented Prima with what Lari describes as an unusually broad selection of possibilities. &#8220;What impressed us most was having access to different team building options,&#8221; she recalls.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Contact us to organise your perfect corporate event<\/strong><\/a><\/p>\n<p class=\"p1\">They wanted something capable of merging what Lari characterises as<strong> the ludic dimension with the social dimension<\/strong>\u2014playfulness paired with purpose, in other words.<\/p>\n<p><iframe loading=\"lazy\" title=\"Smart-ime: intervista ad Arianna Lari (Prima Assicurazioni)\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/TAimioe1sOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\">The <strong>bike building concept<\/strong> met those criteria whilst offering something Prima&#8217;s team found particularly compelling: the ability to customise the foundational idea to fit their specific identity. Smart Eventi&#8217;s base concept provided the structure, but the execution could be tailored to reflect who Prima actually was as an organisation. That flexibility proved decisive.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1618_1765899208_591.jpg\"><img class=\"alignnone size-full wp-image-31076\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1618_1765899208_591.jpg\" alt=\"\" width=\"100%\/\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1618_1765899208_591.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1618_1765899208_591-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1618_1765899208_591-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>A central Milan location for over 160 participants<\/h2>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-6999d909-87ec-8397-a773-aff4373aa1c1-16\" data-testid=\"conversation-turn-262\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9803de0b-e245-4b62-b4ed-885271a91b0f\" data-message-model-slug=\"gpt-5-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"317\" data-is-last-node=\"\" data-is-only-node=\"\">The decision to <strong>host the event in a central Milan location<\/strong> was primarily driven by practical considerations, ensuring easy access for all participants, while also meeting the logistical requirements needed for the planned activities. This goal was successfully achieved, and the team building event went off smoothly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1555_1765899188_705.jpg\"><img class=\"alignnone size-full wp-image-31078\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1555_1765899188_705.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1555_1765899188_705.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1555_1765899188_705-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1555_1765899188_705-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\"><strong>All the participants divided into 18 teams<\/strong>, each tasked with constructing a complete bicycle from components: frames, wheels, saddles and handlebar.<\/p>\n<p class=\"p1\">Each completed bicycle represented not just successful teamwork but a concrete gesture of social responsibility, since<strong> the 18 bikes were donated to a local non-profit organisation<\/strong>, fulfilling the dual purpose that had guided the selection from the start.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1705_1765899123_755.jpg\"><img class=\"alignnone size-full wp-image-31080\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1705_1765899123_755.jpg\" alt=\"\" width=\"100%\/\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1705_1765899123_755.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1705_1765899123_755-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1705_1765899123_755-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Smart Eventi: fast, resourceful, and innovative<\/h2>\n<p data-start=\"0\" data-end=\"151\">Lari\u2019s assessment of Smart Eventi focuses on three key qualities: speed, problem-solving skills, and the ability to go beyond conventional solutions.<\/p>\n<p data-start=\"153\" data-end=\"308\" data-is-last-node=\"\" data-is-only-node=\"\">\u201cThey were quick, effective, and innovative in choosing and proposing something I honestly had never seen before,\u201d explained Prima\u2019s head of customer care.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1615_1765899142_473.jpg\"><img class=\"alignnone size-full wp-image-31082\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1615_1765899142_473.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1615_1765899142_473.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1615_1765899142_473-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1615_1765899142_473-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Why &#8220;fun&#8221; was the word that summarised everything<\/h2>\n<p class=\"p1\">When asked to distil the event into a single descriptor, Lari chose \u201cfun\u201d, and her reasoning reveals something important about workplace culture: &#8220;<strong>It&#8217;s something that often in our work, day to day, we forget to do.<\/strong>&#8220;<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1620_1765899169_293.jpg\"><img class=\"alignnone size-full wp-image-31084\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1620_1765899169_293.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1620_1765899169_293.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1620_1765899169_293-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1620_1765899169_293-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">The statement acknowledges a reality that many professional environments share but rarely articulate explicitly. Corporate professionals do a job that requires accuracy, patience, and regulatory knowledge. That weight accumulates. The opportunity to &#8220;carve out a moment to step away from daily routine&#8221; wasn&#8217;t an escape from responsibility\u2014it was a brief recalibration that Lari describes as &#8220;super-positive and appreciated by the whole team.&#8221;<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1544_1765899196_733.jpg\"><img class=\"alignnone size-full wp-image-31086\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1544_1765899196_733.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1544_1765899196_733.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1544_1765899196_733-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1544_1765899196_733-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Prima wholeheartedly recommends the Milan-based agency<\/h2>\n<p class=\"p1\">Lari&#8217;s unequivocal recommendation\u2014&#8221;<strong>I would absolutely recommend Smart Eventi<\/strong>\u201d\u2014represents another successful collaboration, confirming <a href=\"https:\/\/en.smarteventi.it\/services\/team_building.html\" target=\"_blank\" rel=\"noopener\"><strong>the effectiveness of the Milanese agency\u2019s team building activities<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1543_1765899152_737.jpg\"><img class=\"alignnone size-full wp-image-31088\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1543_1765899152_737.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1543_1765899152_737.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1543_1765899152_737-300x200.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/dsc1543_1765899152_737-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">The bike building format <a href=\"https:\/\/blog.smarteventi.it\/en\/charity-bike-building-when-team-building-meets-solidarity.html\" target=\"_blank\" rel=\"noopener\"><strong>has proven popular across corporate CSR programmes globally<\/strong><\/a>, with organisations reporting that hands-on assembly activities create stronger engagement than more passive charitable contributions. The physical act of constructing something useful, combined with immediate visibility of the completed items before donation, provides remarkable psychological satisfaction.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Do you want to plan an event like this? Get in touch now!<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Arianna Lari has spent more than a decade at Prima Assicurazioni, leading the customer care division for one of Italy&#8217;s most successful insurtech companies. After Smart Eventi organised a team building activity for a team of 160 people, we interviewed her to get her thoughts on the results of the initiative.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":17,"featured_media":31075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1397],"tags":[2018,1550,2057,1897],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arianna Lari on Smart Eventi\u2019s Team Building for Prima<\/title>\n<meta name=\"description\" content=\"Arianna Lari shares the team building organised by Smart Eventi for Prima Assicurazioni, combining fun, collaboration, and social impact.\" \/>\n<meta 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