{"id":31723,"date":"2026-04-30T07:23:11","date_gmt":"2026-04-30T07:23:11","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=31723"},"modified":"2026-04-30T07:23:11","modified_gmt":"2026-04-30T07:23:11","slug":"oslo-skin-lab-pop-up-milan-sara-verderio-interview","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/oslo-skin-lab-pop-up-milan-sara-verderio-interview.html","title":{"rendered":"Smart Eventi pop-up store in Milan: interview with Sara Verderio of Oslo Skin Lab"},"content":{"rendered":"<p data-start=\"668\" data-end=\"1139\"><strong>Oslo Skin Lab<\/strong> wanted to launch a<strong> pop-up store in Milan<\/strong> designed to remain active for almost a month, offering personalised skin analysis and dedicated beauty classes, as highlighted in this<strong> interview with Sara Verderio<\/strong>. The project required a bright, accessible space suitable for experiential activities beyond standard retail, all within a defined budget. <a href=\"https:\/\/en.smarteventi.it\/services\/good_service.html\" target=\"_blank\" rel=\"noopener\"><strong>Smart Eventi<\/strong><\/a> once again<a href=\"https:\/\/en.smarteventi.it\/services\/marketing\/osloskinlab-milan-pop-up-store.html\" target=\"_blank\" rel=\"noopener\"><strong> provided a tailored solution for the client<\/strong><\/a>: a well-lit venue located along one of Milan\u2019s most strategic commercial streets, Corso Garibaldi.<\/p>\n<p data-pm-slice=\"1 1 []\"><!--more--><\/p>\n<h2>Interview with Sara Verderio: \u201cWhat we appreciated about Smart Eventi\u201d<\/h2>\n<p data-start=\"717\" data-end=\"1019\"><strong>Sara Verderio<\/strong>,<em> Senior Commercial Marketing Manager<\/em> at Oslo Skin Lab, summarised the experience: \u201cWhile working with Smart Eventi, we appreciated their availability and responsiveness, their punctuality in all meetings, and their support in liaising with suppliers to successfully complete the project.\u201d<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina_1764237947_632.jpg\"><img class=\"alignnone size-full wp-image-31714\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina_1764237947_632.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina_1764237947_632.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina_1764237947_632-300x225.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/copertina_1764237947_632-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Vuoi organizzare un&#8217;esperienza come questa? Contattaci subito!<\/strong><\/a><\/p>\n<p>The work focused on translating brand requirements into a functional retail space, with careful attention to <strong>layout, window visibility and urban positioning<\/strong>. It was guided by the need to<a href=\"https:\/\/blog.smarteventi.it\/en\/place-brand-visual-identity-strategy.html\" target=\"_blank\" rel=\"noopener\"><strong> increase brand awareness<\/strong> <\/a>while balancing visibility, usability and experiential design.<\/p>\n<p><iframe loading=\"lazy\" title=\"Smart-ime: intervista a Sara Verderio (Oslo Skin Lab)\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/-uqmbF5EyMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Pop up store experience and customer engagement<\/h2>\n<p>The pop up store was designed as an <strong>experiential environment<\/strong> rather than a purely transactional space. Inside, visitors took part in workshops and skincare-focused activities aimed at direct product interaction.<\/p>\n<p class=\"p1\">The format followed a clear structure: engagement, testing, and guided exploration. The aim was to<strong> transform the retail space into an active brand touchpoint<\/strong>, with continuous visitor participation throughout the activation period.<\/p>\n<p><a href=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/20251021_110328_1764237948_419.jpg\"><img class=\"alignnone size-full wp-image-31716\" src=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/20251021_110328_1764237948_419.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/blog.smarteventi.it\/wp-content\/uploads\/20251021_110328_1764237948_419.jpg 800w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/20251021_110328_1764237948_419-300x225.jpg 300w, https:\/\/blog.smarteventi.it\/wp-content\/uploads\/20251021_110328_1764237948_419-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Brand awareness strategy in Milan<\/h2>\n<p class=\"p1\">Oslo Skin Lab\u2019s main objective was to<a href=\"https:\/\/blog.smarteventi.it\/en\/place-brand-visual-identity-strategy.html\" target=\"_blank\" rel=\"noopener\"><strong> strengthen brand awareness<\/strong><\/a> in Milan and<strong> introduce its new skincare line <\/strong>through direct consumer experience. The aim was to turn the space into an active bridge between brand and public, with continuous visitor participation throughout the activation period.<\/p>\n<p class=\"p1\">Verderio also highlighted Smart Eventi\u2019s ability to<strong> interpret spatial requirements accurately<\/strong>, particularly in terms of surface area, window exposure and city positioning, all essential elements in defining the effectiveness of the project.<\/p>\n<h2>Collaboration and final assessment<\/h2>\n<p class=\"p1\">\u201c<strong>Smart Eventi fully met our needs<\/strong>, understanding exactly the type of space we were looking for in terms of size, shop windows and city location,\u201d Verderio stated, adding that <strong>Oslo Skin Lab would recommend Smart Eventi<\/strong> to companies \u201clooking for a unique pop up experience\u201d, aimed at engaging potential customers \u201cwith<a href=\"https:\/\/blog.smarteventi.it\/en\/territorial-marketing-culture-tourism-growth-italy.html\" target=\"_blank\" rel=\"noopener\"><strong> effective promotional activities in Milan<\/strong><\/a>\u201d.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_medium rounded\" href=\"#contattaci\" target=\"_self\" rel=\"noopener noreferrer\"><strong>Contattaci per organizzare il tuo evento aziendale perfetto<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Oslo Skin Lab wanted to launch a pop-up store in Milan designed to remain active for almost a month, offering personalised skin analysis and dedicated beauty classes, as highlighted in this interview with Sara Verderio. The project required a bright, accessible space suitable for experiential activities beyond standard retail, all within a defined budget. Smart [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":17,"featured_media":31711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1397],"tags":[2018,1550,2057,1897],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oslo Skin Lab pop-up store Milan: interview with Sara Verderio<\/title>\n<meta name=\"description\" content=\"Interview with Sara Verderio on Oslo Skin Lab pop-up store in Milan with Smart Eventi and its brand awareness strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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