{"id":32719,"date":"2026-09-07T08:04:14","date_gmt":"2026-09-07T08:04:14","guid":{"rendered":"https:\/\/blog.smarteventi.it\/?p=32719"},"modified":"2026-09-07T08:04:14","modified_gmt":"2026-09-07T08:04:14","slug":"case-study-espo-cartotec-b2b-event","status":"publish","type":"post","link":"https:\/\/blog.smarteventi.it\/en\/case-study-espo-cartotec-b2b-event.html","title":{"rendered":"\u201cProfessional, versatile, and helpful\u201d: The Espo&Cartotec Spa Event and Smart Eventi\u2019s Approach"},"content":{"rendered":"

For over four decades, Espo&Cartotec Spa<\/strong> has developed strong expertise in the POP (Point of Purchase) market, creating materials and visual solutions that shape how products are presented in retail spaces. To bring this expertise closer to its most important clients, the company decided to organise a dedicated event that required careful planning, as Espo&Cartotec operates entirely within the B2B sector, where communication must speak to businesses rather than consumers. Smart Eventi was entrusted with the organisation<\/strong><\/a>, and in an interview, Giacomo Sacco<\/strong>, Espo&Cartotec Spa\u2019s marketing manager, explains what made the event successful and why the partnership was particularly effective.<\/p>\n

<\/p>\n

The B2B communication challenge that events alone can’t solve<\/h2>\n

\u201cOur market is completely B2B<\/strong>,\u201d Sacco explained when asked why the company decided to work with Smart Eventi. \u201cWe communicate exclusively with our clients, the companies that buy our displays. An event felt like the most effective way to engage with them directly.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Contattaci per organizzare il tuo prossimo meeting!<\/strong><\/a><\/h4>\n

That clear purpose shaped the event from the outset, with the focus on creating opportunities for genuine professional conversations with people already central to the business<\/strong>.<\/p>\n