Smart Eventi, specialized in the creation of customized events and scouting location, is able to meet the needs of those who, from Italy or abroad, wish to organize a special press day to present their products or services.
We have a database with more than 450 locations in Italy, we start from the selection of the right location, and then provide set-up and catering services for guests, up to the support in obtaining bureaucratic permits, without forgetting the key activities of public relations and press office that are essential for your press day.
We are able to design the perfect and personalized press day for your company so that you can present your products or services to the press in the best possible way, and at our best locations.
Contact us now to organize your Press Day
Here are some of our Press Days
Citroen Uptown Press Day
For the commercial launch of the Citroen Uptown car, for which the “uptown wax”, beard and car wax, was also patented, we have organized an unusual press day with a special corner with barbers available to improve the look of the guests, mainly bloggers and influencers, in a dynamic and eclectic location.
Aveda Press Day
For Aveda, we have organized a press day to launch the new anti-hair loss line with a set-up inspired by India and Ayurveda, one of the oldest natural medicine systems in the world. To recall the products’ ingredients, which are made with oriental spices, fruits and herbs, we decided to recreate an Indian souk market within the location.
Oribe Press Day
In collaboration with Adi S.R.L, an Italian company that imports international beauty products, we have organized the presentation event of the new products of the brand Oribe. For their event, we have selected a location with a modern look, of great impact with a terrace of one of the tallest skyscrapers in Milan in the Isola area, with a panoramic view over the whole city.
Why should you organize a Press Day?
Are you launching an innovative product or service on the market? In order to effectively introduce your new products or services it is important to know how to create a great storytelling, but then it is necessary to quickly increase awareness and generate buzz. An ideal way to achieve this is to attract the press during a press day, which is an event held in a perfect location to welcome journalists and influencers.