The office Christmas party can feel like a mandatory ritual, yet when organised with foresight it...
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Media planning mistakes to avoid
Media planning sounds deceptively simple. A set budget, a handful of channels, a few creatives —...
What Millennials & Gen Z want from corporate events
Once upon a time, a corporate event meant slides, polite applause, and a buffet. That’s no longer...
Beyond the Christmas Dinner: Creative Formats for Engaging...
Year after year, December rolls around and so does the predictable company Christmas dinner or...
Winning kick offs: innovative formats to motivate and align teams
Corporate kick offs have gone through a real shift since the pandemic, marking the end of endless...
Title: 5 steps for the perfect winter team building
Winter offers a unique chance to bring teams together in new and inspiring ways. A well-designed...
Officine de Rolandi: exclusive venue for corporate events in...
Officine de Rolandi, a newly renovated and high-level venue in Milan, is now managed by Smart...
Fuorisalone 2026: “Being a project”. Design as an experience
Fuorisalone, which together with the Salone del Mobile Milano defines the Milano Design Week, has...
Victor Ranieri on Casavo’s success story with Guru Marketing by...
In the heart of Milan, a small kiosk in the Brera district became the stage for an unusual...
Bridging Generations: Team Building for Gen Z, Millennials and...
As every competent event planner knows, managing a multigenerational workplace has become one of...
Innovative street marketing strategy in Milan for Casavo
Traditional promotional methods continue to lose their effectiveness, forcing brands to seek bold...
The secrets of networking: how to foster authentic connections
As professional event planners know well, networking should never be reduced to a simple exchange...
The art of corporate gifting: from keychains to wellness kits
Just random gadgets for your team? You will have to do more than that. Corporate gifting has...
The power of first impressions: how the first 7 seconds can...
When it comes to events, those initial moments are more powerful than you might think. Within the...
Location scouting: 10 essential questions to ask before choosing
Whether you are organizing a corporate event or planning another type of gathering, choosing the...
Buffet psychology: what you need to know for event planning
The charm of a buffet is in its variety, but have you ever examined why the most indulgent dishes...
Sustainability in events: green is more than just a trend
In recent years, sustainability has become a central concern across industries — and the events...
Generation Z and team building: TikTok, gaming and new dynamics
Generation Z – those born between 1997 and 2012 – are now entering the workforce in growing numbers...
Sponsorship opportunities for brands at the Cortina Olympics
Cortina d’Ampezzo, often referred to as the “Queen of the Dolomites”, has long held a...
Back to the office: 5 certified tips to re-engage your employees
The return to the office after summer holidays can feel abrupt. Yet with a thoughtful approach, and...
The Honey Trail: strengthening Como’s local identity through...
In spring 2025, the Municipality of Como engaged Smart Eventi to design an initiative aimed at...
Anche nel 2025 Smart Eventi super l’audit con successo per...
Smart Eventi has successfully renewed its ISO 20121 certification for 2025, following an audit that...
The best winter team building activities to improve collaboration
Winter months present unique opportunities to strengthen workplace relationships and boost team...
CQOP-SOA: creative vision and innovation for a memorable 25th...
To celebrate 25 years of business excellence, CQOP-SOA entrusted Smart Eventi with the design and...