Provasi and Smart Eventi: Immediacy as an Advantage
Interview

Gabriele Provasi shares his experience with Smart Eventi

Provasi
Written by Lucia Conti

Three years running. That’s how Provasi, a luxury furniture company, has entrusted Smart Eventi with one of the design world’s most demanding showcases: Fuorisalone in Milan. The 2025 edition carried a particularly evocative brief: “The Show.” Not merely furniture on display, but pieces that could command attention like performers, or perhaps inhabit spaces that conjure the very emotions one experiences watching a captivating performance. Ambitious? Certainly. But that’s precisely where Smart Eventi’s capabilities came into play.

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Informazioni sull'autore

Lucia Conti

Co-publisher at "Il Mitte".
Co-founder at "Fiore & Conti" communication agency.
Freelance journalist and events moderator.
She lives in Berlin but travels all over the world.

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