Smart Eventi for Global Tourists: interview with Valentina Humbert

Who is Valentina Humbert and what does Global Tourist do?

Valentina Humbert oversees marketing and public relations for Global Tourist, an agency specialising in promotion and press relations in the tourism sector

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The company collaborates with international partners, crafting communication strategies with a creative and targeted approach. “We work to tell stories of travel and unique experiences, making each project memorable for our clients,” Humbert explains.

Why was Smart Eventi chosen as a partner

Having collaborated successfully with Smart Eventi in 2023, Global Tourist chose them again for their deep knowledge of venues and their ability to provide tailored solutions for any type of event. “We appreciated the variety of proposals in Milan, the quick selection of the right location without unnecessary site visits, and the seamless logistics management,” Humbert emphasised.

The event and its key messages

The goal was to create an informal, cheerful, and relaxed environment reflecting serenity, sharing, and hospitality — values central to Aruba’s communication. The chosen venue, highlighted by pastel colours, lush plants, and abundant natural light, helped recreate a Caribbean atmosphere. The brunch, featuring flavours inspired by the island, offered a sensory experience while fostering opportunities for guests to connect and engage with Aruba’s partners.

The contribution of Smart Eventi

According to Humbert, Smart Eventi stood out for its professionalism and attentive support. The team, particularly Francesca, provided consistent assistance throughout the process, from planning to execution. “They addressed all our needs and often went above and beyond,” Humbert noted. Venue rental, catering, and overall logistical coordination were handled efficiently, with attention to detail and smooth execution.

Advice for other companies

Global Tourist does not hesitate to recommend Smart Eventi to other clients. The agency is highly reliable and provides invaluable support for events requiring careful planning, coordination, and a focus on the guest experience. “We’ve already recommended Smart Eventi to colleagues. Their ability to ensure an event is harmonious and aligned with the client’s message is a major advantage,” Humbert concludes.

Once again, the combination of creativity, logistics, and attention to detail was evident in the organization of a press day, as well as in other contexts such as corporate conferences, team-building events, or any occasion capable of conveying not only a purpose but also the care and professionalism of the team that makes it possible.

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