Hilti Makes a grand entrance at Fuorisalone 2025: a resounding success thanks to Smart Eventi

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Hilti at Fuorisalone 2025: a challenging endeavour requires a reliable partner

To delve deeper into this exceptional experience, we spoke with Chiara Piccini, Head of Digital Branding at Hilti Italy, who shared insights into the company’s remarkable debut and their collaboration with Smart Eventi.

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Strategic partnership: trust makes all the difference

Choosing to partner with Smart Eventi for such a significant debut was no coincidence. As Piccini explained, “When we decided to take on Fuorisalone for the first time, we knew we needed a partner we had a strong and long-standing relationship with—one we could trust completely.”

The chosen venue in the Tortona district—a 100-square-metre industrial-style space that perfectly reflected Hilti’s brand identity—proved to be a winning move. Located on the ground floor with direct access through a charming courtyard, the space offered excellent visibility and a steady flow of quality visitors.

“Smart Eventi fully understood and met all our needs, guiding us step by step through the entire organisational process and logistical challenges tied to such an important event for us,” said the Head of Digital Branding.

The perks of the right collaboration: “professionalism, kindness, and creativity”

When asked what aspects of the collaboration stood out most, Piccini highlighted three key strengths: “If I had to pick one thing that really impressed me about Smart Eventi, it would be their ability to understand our needs and help us with professionalism, kindness, and creativity in finding the best solutions.”

Our commitment for Hilti at Fuorisalone

Success wasn’t a given. Making a first appearance at Fuorisalone was a bold step for a company in the construction sector, especially considering the challenge of aligning the corporate identity with the expectations of such a discerning and diverse audience. Impeccable event execution—from logistics and security to cleaning services and trained staff—ensured a seamless experience for both the company and its guests.

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“The work done by Smart Eventi and the support they provided at every stage of the project was of exceptionally high quality,” Piccini concluded, adding an enthusiastic endorsement: “At this point, I would absolutely recommend Smart Eventi to any friend or colleague needing to organise an event of this scale. They’re a reliable partner who truly supports you through every step of the process.”

See you at the next Fuorisalone!