Beatrice Orlandini on Smart Eventi: Ensuring Success Through a Winning Partnership

A bold venue for a bolder message

Smart Eventi proposed an innovative, tech-driven space that brought the “team as protagonist” theme to life. Walls became canvases: video and imagery streamed across surfaces, enveloping attendees in an immersive narrative that precisely mirrored the event’s intention—motion, connection, and synergy.

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The result was immersive, energising, and perfectly aligned with Orlandini’s vision of a more dynamic storytelling approach. Technical rigour was central. An event this structured required flawless audiovisual support and logistics—areas where the Smart Eventi team’s planning and coordination truly shone. This was not merely location scouting; it was narrative staging in real time.

Services that shape experiences

Beyond the venue and projections, Smart Eventi’s involvement extended across critical execution elements, including technical services essential for a structured programme; meeting sessions followed by afternoon awards and a standing cocktail reception with a supplier designated by the client; multimedia content and installations curated in collaboration with UPM Group, a trusted creative partner; and the integration of experiential elements such as a personalised photo box designed in partnership with Guru Marketing, a highly valued team at the agency.

Partnership and client satisfaction

It’s one thing to deliver a venue that looks outstanding; it’s another to intuit exactly what a client needs—even before they fully articulate it. That was the essence of Studio Orlandini’s feedback.

Beatrice Orlandini described the experience as “impeccable from start to finish” and emphasised how essential it was to keep attention high throughout the event. The standout elements? The impactful location and the fluid coordination across all moving parts.

Her words—generous and candid—expressed deep appreciation for “a marvellous venue that was hugely successful,” for the human side of collaboration, and for Smart Eventi’s professional poise.

“When I am loyal to a brand, a supplier, or a person, I am loyal for life. Therefore, as long as I organise Insegna dell’Anno, I will choose Smart Eventi, which I recommend to everyone.”

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