Victor Ranieri on Casavo’s success story with Guru Marketing by Smart Eventi

A creative street marketing experience in Milan

The initiative took place in one of Milan’s busiest neighbourhoods, where a branded kiosk became a magnetic point of interaction. Every element was designed with care: from municipal permits to branding details, everything aimed to create an experience that broke away from ordinary advertising.

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The strategic use of a QR code allowed each physical interaction to become a measurable digital connection. For Casavo, whose focus is on homes and everyday life, the choice of a kiosk was no coincidence. Ranieri explained that it conveyed ‘a message of home and daily life,’ something that resonates with Casavo’s clients. The event was a success.

Victor Ranieri: “Casavo’s vision: digital DNA with a human touch”

Although Casavo is strongly rooted in the digital world, its mission is to maintain a close connection with people. Ranieri stressed that the main strength of the company is precisely this desire to stay close to communities and residents.

“Guru Marketing fully captured our idea of wanting to speak directly with the inhabitants of the neighbourhood,” Ranieri said. “They provided us with a tailor-made service that perfectly reflected our values.”

To further reinforce the brand’s message, Casavo offered small symbolic gifts, such as plants, flowers and newspapers – familiar objects that immediately evoke the idea of home.

The role of Guru Marketing in the project

What made the difference, according to Ranieri, was not only the creativity but also the support Guru Marketing offered in every stage of the process. Beyond operational execution, the team provided consultancy, bureaucratic guidance and regulatory support, ensuring the project’s success on all levels.

This combination of creativity and solid organisational skills helped transform a simple kiosk into a true brand experience in the streets of Milan.

A partnership worth recommending

At the end of the project, Ranieri did not hide his enthusiasm: “I would absolutely recommend Guru Marketing to friends and colleagues.” His words reflect the success of an initiative that managed to combine innovation, emotion and measurable results.

With over 15 years of experience, Smart Eventi and its Guru Marketing unit continue to prove that the street can be the most effective stage. For brands like Casavo, this collaboration demonstrated how unconventional marketing can strengthen identity and create a lasting bond with people.

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