Innovative street marketing strategy in Milan for Casavo

A creative concept for a dynamic brand

The project designed by Eventi, which specialises in innovative marketing, was built around a simple but powerful idea: to transform a familiar urban element into a memorable brand experience. We developed a revolutionary creative concept by transforming a kiosk in Brera into a strategic touchpoint for Casavo. This space was designed with customised graphics that evoked the essence of home living, ensuring an immersive environment perfectly aligned with the brand identity.

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Beyond the physical setup, the strategy was enriched by real human interaction. Our team of experienced promoters worked closely with real estate agents to share authentic and engaging stories with passers-by. This narrative-driven approach created an emotional connection, turning casual encounters into moments of genuine engagement.

Engaging Milan’s community with unique experiences

The activation went beyond static presence. Pedestrians were offered floral gifts, creating a sense of surprise and delight, while our hostesses distributed informative materials nearby. This dual approach ensured a natural flow of interest towards the main event space, where the Casavo brand came to life in an accessible, vibrant way.

The campaign was also designed to bridge the offline and online worlds. Dedicated QR codes made it easy for participants to directly access Casavo’s website, turning engagement in the streets of Milan into qualified digital traffic. By combining creativity with technology, the initiative guided the audience from discovery to action seamlessly.

Results achieved through innovative street marketing

The strategy delivered outstanding results. Casavo’s brand awareness was significantly boosted through our targeted approach, thanks to the immersive environment, strong visual identity, and engaging interactions. The coordinated effort of professional promoters and carefully designed installations ensured every detail reflected Casavo’s corporate identity with precision and consistency.

This innovative campaign demonstrated how street marketing, when executed creatively, can go far beyond simple leaflet distribution. It becomes a powerful medium for storytelling, engagement, and measurable growth.

A model for future urban activations

The Milan activation for Casavo highlights the potential of experiential marketing in dense urban settings. By combining immersive design, authentic storytelling, and direct-to-digital engagement, we created a format that not only strengthened the brand but also generated genuine connections with the local community. This model can be replicated in other cities, proving that street marketing, when reimagined, is still one of the most effective tools for building meaningful brand awareness..

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